Ruby Penelope

As the seasons change and the days get warmer, there’s a new liveliness in the air. RUBY Creative Director Deanna Didovich presents Penelope, the collection where emotions come imbued with colours. Inspired by the spontaneity of creating new combinations, Penelope invites you to be brave with colour this season – the rules are out and anything goes.

Fresh-eyed and full of light, Penelope brings new injections of colour in spring-appropriate fabrications. Crisp cottons and soft linens, floral jacquards and soft knits; everything in a palette with new energy. Invigorating and lively, these are the pieces to match your mood and bring back the fun in colour-blocking.

Catching the eye with its heart-shaped diamante buckle, the Christy halter neck Cowl Slip and Top bring a touch of glitz. Shimmer your nights away with Christy in black or jade green, whatever your vibe is.

A little 90’s but with a new sharpness, the Cindy pieces are a modern spin on power dressing. A double-breasted collarless blazer paired with full-length zip pants in black ponte, this look is sleek for day or night. For a more relaxed energy, the Sequoia Suit in chocolate brown is the alternative. Made from EUROPEAN FLAX®, a linen that has been traced back to its European source and cultivated without artificial irrigation, the wide-leg pant and boxy blazer are best paired with the Cadillac Crop in pear.

The Claudia pieces have a refreshing sweetness with their scallop detailing, the cropped linen shirt and cotton tiered maxi dress are no-brainer transitional pieces for your wardrobe. Equally sweet is the Penelope Dress and Blouse in pear-toned silk. With a ruffled neckline and extra flounce, these are dressy, yet softer counterparts to the power-dressing pieces seen elsewhere in the collection.

A brilliant outfit with retro cool and a whole lot of attitude, this is fashion on an offbeat, lively wavelength. Take a leap of faith and step into the colourful side this season – Penelope has the right pieces to get you started.

First arrivals from RUBY Penelope arrive in store and online from Friday 13th September.