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  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

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ON THE FLIP SIDE

NEW HAVAIANAS LEAVING A TRAIL
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NEW ARRIVALS

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DRESSES

dream #RUBETTES

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FLIP KNIT HALTER BLACK

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rubytakessnaps
DOUBLE ACT 🕊️ Best foot forward in new season Liam... Designed in a black knit stretch viscose, shop our Liam Flip Knit Halter + Skirt in store + online now via the link in our bio #rubynz #liamnz x⁠
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GLORIA TOP WHITE

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GO GO GLORIA 🍌 ⁠Sipping on our go go juice in new season Gloria... With a built-in neck scarf + imagined in a butter soft magnolia white cupro, shop our Gloria Top in store + online now via the link in our bio #rubynz x
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SELMA TOP BROWN PINSTRIPE

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rubytakessnaps
FIRST IN LINE 🤎 With the help of Selma + Trulli… Make the first move by shopping our brown pinstripe new arrivals in store + online now via the link in our bio #rubynz x
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CAROLINA TOP BLACK

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rubytakessnaps
OH LÀ LÀ 🍽️ Romance is in the air with new season Carolina… Shop our Carolina Top in store + online now via the link in our bio #rubynz x
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EMMA CRINKLE TOP BLACK DAISY

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rubytakessnaps
CRINKLE CUT 🍙 Black daisies have made their way into our crinkle Emma + Wendy new arrivals… Shop in store + online now via the link in our bio #rubynz x
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EMMA KNIT TOP DONKEY

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rubytakessnaps
FINAL HOURS ~ FULL STEAM AHEAD 🎫 Our RUBY Knit Shop is running hot! 20% off all knitwear* before we clock out of winter... Ends tonight ~ get in quick by shopping in store + online now via the link in our bio #rubynz x⁠ | *T&Cs apply⁠
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LIZ TOP CREAM JACQUARD

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rubytakessnaps
FOR THE TABLE 🍽️ @blue.tamaki local @judekelly__ serves up new season Liam, now in Liz ~ Gown + Tops... Imagined in a sheeney jacquard satin, shop in store + online now via the link in our bio #rubynz #liamnz x
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MADRID TOP BURGUNDY FLORAL

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rubytakessnaps
HIT DIFFERENT 🧃 A classic RUBY formula bound to happen ~ burgundy + floral... Imagined in our Valeria Dress, Mesh Long Sleeve + Madrid Top as seen on Dream Rubette @pipartus. Shop our Valeria styles in store + online now via the link in our bio #rubynz x
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VALERIA MESH LONG SLEEVE BURGUNDY FLORAL

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MESH WITH ME 🪻 Burgundy floral makes its debut with our Valeria Mesh Long Sleeve... As seen on Dream Rubette @jodieheslop, shop in store + online now via the link in our bio #rubynz x
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BEAU TANK WHITE

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NONI RUFFLE TOP WHITE

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SIMONA BLOUSE WHITE

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FRESH WHITES 🤍 Simona, Noni, Beau ~ a fresh take on summer whites... Shop in store + online now via the link in our bio #rubynz x
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BRIT TANK SANGRIA

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no photos, no photos!!
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SIMONA BLOUSE WHITE

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RODEO MINI SKIRT NAVY STRIPE

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rubytakessnaps
FESTI FIT OUT 🌟 Festi season is still in full swing and team RUBY have got you covered with fresh new arrivals... Shop featured looks in store + online now via the link in our bio #rubynz x
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FIREBIRD SATIN COWL TOP ESPRESSO

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SHOT OF ESPRESSO 🤎 The Firebird Satin Cowl top reimagined in espresso. Shop online and in store now #rubynz x
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Gallery Title
VALERIA MESH LONG SLEEVE BURGUNDY FLORAL
BEAU TANK WHITE
BRIT TANK SANGRIA
SIMONA BLOUSE WHITE
FIREBIRD SATIN COWL TOP ESPRESSO
FLIP KNIT HALTER BLACK
GLORIA TOP WHITE
SELMA TOP BROWN PINSTRIPE
CAROLINA TOP BLACK
EMMA CRINKLE TOP BLACK DAISY
EMMA KNIT TOP DONKEY
LIZ TOP CREAM JACQUARD
MADRID TOP BURGUNDY FLORAL
VALERIA MESH LONG SLEEVE BURGUNDY FLORAL
BEAU TANK WHITE
BRIT TANK SANGRIA
SIMONA BLOUSE WHITE
FIREBIRD SATIN COWL TOP ESPRESSO
FLIP KNIT HALTER BLACK
GLORIA TOP WHITE
SELMA TOP BROWN PINSTRIPE

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Resort Mode: Riley ~ RUBY Resort 2025 Campaign

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Resort Mode: Riley ~ RUBY Resort 2025 Campaign

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Tia Sagapolutele, Community Weaver

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Tia Sagapolutele, Community Weaver

Taking Note ~ 2025 RUBY Seminar

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Taking Note ~ 2025 RUBY Seminar