RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

dream #RUBETTES

S
skyemarryatt
🍓🥥🍋
_
_____judekelly_____
turned into a kardashian for rubytakessnaps Swipe for before. love you RUBY
P
pipartus
. ݁₊ ⊹ . ݁ ⟡ ݁ . ⊹ ₊ ݁.
P
portiaprince
Back in my city 🌆 🇬🇧 Bag deadlyponies Top and sleeves rachel__mills Pants rubytakessnaps Shoes keen_nz
R
rose.kwon
my kinda happy hour 🍵☕️ . #auckland #akl #nz #fyp #coffeedates #cafehopper #matcha
R
rubytakessnaps
THREE WAYS TO COCO 🍨 Some reunions are worth the wait ~ our Coco + Sasha suiting return in black + navy pinstripe alongside a new chocolate addition. Shop our Coco + Sasha suiting in store + online now via the link in our bio #rubynz x
G
georgiaapayne
new rubytakessnaps locket collection 🫀
A
allyssavp
💌🧴🌺 checked into the chemist warehouse oasis! 🦢🥥🎀 feeling like the luckiest girl in the world to be here w my darling big sister _missrichards 🤍 endlessly grateful, thank you so much chemist warehouse for having me! 💐 *pr event chemistwarehousenewzealand x
J
joannazho
I bleached my eyebrows… My mum does not approve 😔😔
_
_startswithg
So long Santorini! The honeymoon’s over (meaning our time in Greece, Kile and I are still going strong). This was our last stop and definitely something to tick off the bucket list. If we ever came back to Greece (which hopefully we will) we’d probably focus on the smaller islands. But this iconic city is worth seeing! We didn’t have long here but we explored Fira, Oia and stayed somewhere with a private balcony tub so we could enjoy the gorgeous sunsets. We had an amazing wine tasting at anhydrouswinery and are bringing home a red wine to enjoy for our 10 year wedding anniversary! We’ve had the best time! Couldn’t recommend Greece more. Love love love.
R
rileyj
here and there

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Resort Mode: Riley ~ RUBY Resort 2025 Campaign

features

Resort Mode: Riley ~ RUBY Resort 2025 Campaign

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Tia Sagapolutele, Community Weaver

tbiytc

Tia Sagapolutele, Community Weaver

Taking Note ~ 2025 RUBY Seminar

club rubettes

Taking Note ~ 2025 RUBY Seminar