RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

dream #RUBETTES

R
rubytakessnaps
HAND IN HAND 👭 Vibes are matched... Restocked in blue wine + pink gingham, shop our Simona Blouses in store + online now via the link in our bio #rubynz x
R
rubytakessnaps
FINE WINE 🍷 A classic RUBY shape reimagined in blue wine gingham ~ served fresh for the season… Shop our blue wine gingham Trulli Maxi Dress in store + online now via the link in our bio #rubynz x
R
rubytakessnaps
ON OUR MIND 🩰 Pink + red ~ a colour combo we just keep coming back to… #rubynz x
R
rubytakessnaps
ONE FOR ME, ONE FOR YOU?⁠ 💟 Staples too good not to share ~ Trulli, Sky + Simona ~ reimagined in blue wine gingham, our colour crush this season... As seen on Dream Rubette duo @bontlenyana_ + @bontle20, shop in store + online now via the link in our bio #rubynz x
R
rubytakessnaps
ONE FOR ME, ONE FOR YOU?⁠ 💟 Staples too good not to share ~ Trulli, Sky + Simona ~ reimagined in blue wine gingham, our colour crush this season... As seen on Dream Rubette duo @bontlenyana_ + @bontle20, shop in store + online now via the link in our bio #rubynz x
R
rubytakessnaps
ONE FOR ME, ONE FOR YOU?⁠ 💟 Staples too good not to share ~ Trulli, Sky + Simona ~ reimagined in blue wine gingham, our colour crush this season... As seen on Dream Rubette duo @bontlenyana_ + @bontle20, shop in store + online now via the link in our bio #rubynz x

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Resort Mode: Riley ~ RUBY Resort 2025 Campaign

features

Resort Mode: Riley ~ RUBY Resort 2025 Campaign

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Tia Sagapolutele, Community Weaver

tbiytc

Tia Sagapolutele, Community Weaver

Taking Note ~ 2025 RUBY Seminar

club rubettes

Taking Note ~ 2025 RUBY Seminar