Sign
up

DROP 2 NEW ARRIVALS

New

EMMA KNIT TOP BUTTER MERLOT STRIPE | Off-shoulder knitted top crafted in a mid-weight butter merlot striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a matching...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Emma knit top $159

+9

New

ANASTASIA TANK KALEIDOSCOPE STRIPE | Sleeveless, fitted top with smocking throughout the body to create texture and shape. Features a soft ruffle at the hem, which complements the smocking detail. Make it a set by...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Anastasia tank $229

New

RILEY SATIN SASH CAMISOLE WINE | Bias cut camisole designed in a rich wine satin. This top features a built in bust panel that you can wear around the neck as a scarf, tied at the...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Riley satin sash camisole $239

New

TRULLI DRESS PINK BURGUNDY GINGHAM | Sleeveless cotton midi dress with a square neckline and shirred bodice and straps. This dress falls to a full A-line skirt, that features pockets to house all your essentials.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Trulli dress $299

New

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Icon studded jean $319

New

TRULLI MAXI DRESS BLACK | Organic cotton maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Trulli maxi dress $319

New

RAQUEL TOP BUTTER BLUE STRIPE | Crafted in a butter blue striped cotton fabric with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Raquel top $239

New

RAMONA HALTER TANK AQUA | Halter neck tank top designed in a mid-weight knit. Features a gold hardware clip on one side, to elevate this staple piece.

Add to bag

4
6
8
10
12
14
16

RUBY

Ramona halter tank $149

New

PASSIONFRUIT MINI DRESS GARNET POLKA DOT | Mini slip dress with ruffle details, designed in our garnet polka dot print. With a soft vintage look, this is the perfect light-weight summer dress.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Passionfruit mini dress $239

New

Add to bag

XS
S
M
L
XL

RUBY

Butterfly tank $99

New

RILEY SASH CAMISOLE FIREWHIRL | Bias cut camisole designed in our firewhirl red colour. This top features a built in bust panel that you can wear around the neck as a scarf, tied at the...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Riley sash camisole $239

New

SOPHIE SHEER PANT BLACK SPARKLE | Palazzo style elastic waist pants, designed in a semi-sheer charcoal chiffon with diamante detailing. The perfect summer pant that will take you from the beach to the event.

Add to bag

4
6
8
10
12
14
16
18

RUBY

Sophie sheer pant $249

New

LEMONADE TIE SKIRT WHITE | Organic cotton maxi skirt with a feature scarf tie at the side. An effortless piece for warm summer days.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Lemonade tie skirt $229

New

MARGIE TIE MINI DRESS PINK BURGUNDY GINGHAM | Organic cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Margie tie mini dress $269

New

RAMONA HALTER TANK BLACK | Halter neck tank top designed in a mid-weight knit. Features a gold hardware clip on one side, to elevate this staple piece.

Add to bag

4
6
8
10
12
14
16

RUBY

Ramona halter tank $149

New

ANASTASIA SKIRT KALEIDOSCOPE STRIPE | Cotton maxi skirt designed in a vibrant kaleidoscope stripe, with a shirred waist and hip that falls to a floaty, full skirt. This skirt can be worn as a pop...

Add to bag

4
6
8
10
12
14
16
18
20
22

RUBY

Anastasia skirt $269

Shop Now

Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

Play

New

ANASTASIA SKIRT RED AQUA TARTAN | Cotton maxi skirt designed in a vibrant red tartan, with shirred waist and hip, that falls to a floaty, full skirt. This skirt can be worn as a pop of...

Add to bag

4
6
8
10
12
14
16
18
20
22

RUBY

Anastasia skirt $269

New

PASSIONFRUIT MINI DRESS GARNET POLKA DOT | Mini slip dress with ruffle details, designed in our garnet polka dot print. With a soft vintage look, this is the perfect light-weight summer dress.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Passionfruit mini dress $239

New

TRULLI DRESS PINK BURGUNDY GINGHAM | Sleeveless cotton midi dress with a square neckline and shirred bodice and straps. This dress falls to a full A-line skirt, that features pockets to house all your essentials.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Trulli dress $299

New

GLORIA SLEEVELESS MAXI DRESS GARNET POLKA DOT | Sleeveless maxi dress designed in our garnet polka dot. This dress features a built-in neck scarf that you can wear draped at the front, tied as a neck scarf to...

Add to bag

4
6
8
10
12
14
16
18
20
22

RUBY

Gloria sleeveless maxi dress $319

New

MARGIE TIE-BACK TOP GARNET POLKA DOT | Margie gets an update in our garnet polka dot viscose, making this top more floaty than our previous versions. Sleeveless top with a square band at the bust. Features a...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Margie tie-back top $239

+5

New

RILEY SATIN SASH CAMISOLE WINE | Bias cut camisole designed in a rich wine satin. This top features a built in bust panel that you can wear around the neck as a scarf, tied at the...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Riley satin sash camisole $239

New

ALI DRESS RED | Vibrant red maxi dress designed in a heavy weight cotton blend fabric. With a feature floral design along the bust, this is an elevated take on the classic slip dress....

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Ali dress $389

New

FIREBIRD COWL GOWN WINE | Sleeveless midi dress crafted in rich wine coloured satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

Add to bag

6
8
10
12
14
16
18
20

RUBY

Firebird cowl gown $399

New

THEA DRESS TEQUILA SUNRISE FLORAL | Bias cut maxi dress imagined in a tequila sunrise floral fabric. This slip dress features ruffled cap sleeves and a round neckline, that makes for a simple but fun look.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Thea dress $319

New

RICO SATIN PANT WINE | Wide leg pant designed in a rich wine-coloured satin. Features a drawstring waistband at the front and a flat non-stretch waistband at the back to create a tailored look. Make...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Rico satin pant $269

View

TOPS

View

NEW ARRIVALS

View

SETS

View

NEW ARRIVALS

dream #RUBETTES

With Love

club rubettes

With Love

Filoa + Esta McCarthy, Launder Founders

tbiytc

Filoa + Esta McCarthy, Launder Founders

Resort 25 ~ Made in Aotearoa

ruby room toolbox

Resort 25 ~ Made in Aotearoa

EMPTY BAG? YOU MAY HAVE MISSED OUR NEW ARRIVALS...

LET’s WRAP IT UP FOR YOU!

$100 away from FREE shipping

Continue Shopping

4x $0 on