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Designed with love in New Zealand
RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.
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SWITCHING GEARS
SHOP NEW SEASON KNITS
1
of 5
dream #RUBETTES
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![Product image of SASHA SHIRT BURGUNDY ORANGE TARTAN]()
![Product image of TRULLI MAXI DRESS BURGUNDY ORANGE TARTAN]()
![Product image of SASHA DRESS BURGUNDY ORANGE TARTAN]()
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rubytakessnaps
THIRD TIME'S THE CHARM 🍎 A dreamy burgundy orange tartan imagined in our Sasha Dress + Shirt + Trulli Maxi Dress to match the hues of the season... Shop in store + online now via the link in our bio #rubynz x
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KENDALL, BUT NOT QUITE 🚲️ An updated on our much loved Kendall Dress, meet Sasha ~ bias cut, tie sleeves + a keyhole button detailing at the back... As seen on @rubysaysrecycle Broadway Assistant Store Manager @yasmintysonn, shop in store + online now via the link in our bio #rubynz x
rubytakessnaps
OH, HONEY 🍯 Trulli in black tartan ~ you already know + love this one... Styled by Dream Rubette @jasminekriletich, shop in store + online now via the link in our bio #rubynz x
rubytakessnaps
SURFS UP 🖤 RUBY Takapuna Store Manager @sophieluoni keeping it local at @takapunasurfclub in new season black tartan… Meet our Trulli Skirt again with a newcomer, our Mickey Mini ~ shop in store + online now via the link in our bio #rubynz x
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![Product image of ANASTASIA SKIRT GREEN TARTAN]()
![Product image of ANASTASIA TANK GREEN TARTAN]()
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GREEN LIGHT 🍵 One of our hero prints for Blink 2025 ~ a rich green tartan imagined in our Anastasia tank + skirt + finished unexpected smocking... Shop our Anastasia styles in store + online now via the link in our bio #rubynz x
taylamiddletonn
stompin around in my Elphie’s drmartensnewzealand
gifted
rubytakessnaps
EVERYONE'S TALKING 🍒 With hints of lilac woven into a vibrant red, our new season red lilac tartan makes all the noise... Imagined in RUBY favourites ~ Margie, Trulli + Petal ~ shop in store + online now via the link in our bio #rubynz x
rubytakessnaps
PETAL PLEASE 💐 Remember Clover? Well say hello to her sister… Our Petal Ruffle Dress is now available in store + online via the link in our bio #rubynz x
maliagemmill_
🧨 rubytakessnaps
chakriyachin
•ᴗ• ⋆˚✿˖°
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![Product image of RAQUEL BOW SHORT PINK BURGUNDY GINGHAM]()
![Product image of RAQUEL TOP PINK BURGUNDY GINGHAM]()
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BURST YOUR BUBBLE 🫧 Reality check as our new season Raquel set is almost gone! As seen on by Dream Rubette @asianbellahadid, shop the Top + Bow Short in store + online now via the link in our bio #rubynz x
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![Product image of RAQUEL BOW SHORT PINK BURGUNDY GINGHAM]()
![Product image of RAQUEL TOP PINK BURGUNDY GINGHAM]()
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rubytakessnaps
RESORT READY? 🌟 See you on Tuesday Rubettes… #rubynz x
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![Product image of TRULLI SKIRT RED GINGHAM]()
![Product image of RUBÉBÉ MARGIE TIE MINI DRESS RED GINGHAM]()
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georgiaellenmolloy
My Mini turned One ♥️ We love you so much Maddy.
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