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  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

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New
ICON JEAN UNWASHED | Barrel-leg jean designed in our signature un-washed denim. Sits mid-waisted with classic 5 pocket and waistband detailing. A pared back version of our Buzz Jean. 
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RUBY

Icon jean $299

New
APPLE JEAN MIDTOWN BLUE | Straight leg, mid-rise denim jeans with a seamless fold-over waistband. Designed in a mid-tone washed blue, these are your perfect everyday pair of jeans with a twist. 
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RUBY

Apple jean $299

New
ICON JEAN INDIGO | Barrel-leg jean designed in our signature indigo wash denim. Sits mid-waisted with classic 5 pocket and waistband detailing. A pared back version of our Buzz Jean. 
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RUBY

Icon jean $299

New
BUZZ JEAN UNWASHED | Barrel-leg jean designed in a raw wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.
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RUBY

Buzz jean $299

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New
ELLE JEAN MIDTOWN BLUE | Wide leg, mid-rise denim jeans designed in a mid-tone wash blue with a double yoke on the back. The perfect jean to pair with your favourite top. 
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RUBY

Elle jean $299

New
BUZZ JEAN KHAKI | Barrel-leg jean designed in an khaki wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.
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RUBY

Buzz jean $299

+1
New
BUZZ JEAN INDIGO | Barrel-leg jean designed in an indigo wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.
Add to bag

RUBY

Buzz jean $299

+1
New
BUZZ JEAN WHITE | Barrel-leg jean designed in a white denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.
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RUBY

Buzz jean $299

+1
New
ELLE JEAN WHITE | Wide leg, mid-rise denim jeans designed in a crisp white denim with a double yoke on the back. The perfect jean to pair with your favourite top.
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RUBY

Elle jean $299

New
ELLE JEAN RANGER | Wide leg, mid-rise denim jeans designed in a ranger vintage wash colour with a double yoke on the back. The perfect jean to pair with your favourite tops.
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RUBY

Elle jean $299

New
ELLE JEAN PETITE MIDTOWN BLUE | Petite length wide leg, mid-rise denim jeans designed in a mid-tone wash blue. The perfect jean to pair with your favourite top.
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RUBY

Elle jean petite $299

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dream #RUBETTES

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EMMA KNIT TOP PINK BURGUNDY STRIPE

K
kikalateefff
sometimes all you really need is a cute top and some baggy pants ⭐️
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COCO BLAZER NAVY PINSTRIPE

R
rose.kwon
my kinda happy hour 🍵☕️ . #auckland #akl #nz #fyp #coffeedates #cafehopper #matcha
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JOSIE SWEATER BROWN AQUA STRIPE

L
lucyblakiston
you know you’ve made it when your home town asks you to do a partnership with them!!!!! wouldn’t want to call literally any other place in this entire world home 🥺🥺🥺 marlborough.nz u rock my world (PS, everywhere is tagged!!!!) #ad #marlboroughnz
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GEORGIA JACKET CAMEL

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APPLE JEAN MIDTOWN BLUE

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J
jessiekirk_
She's absolutely a rubytakessnaps girl 🤍 *ad|gifted
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COCO BLAZER NAVY PINSTRIPE

R
rubytakessnaps
THREE WAYS TO COCO 🍨 Some reunions are worth the wait ~ our Coco + Sasha suiting return in black + navy pinstripe alongside a new chocolate addition. Shop our Coco + Sasha suiting in store + online now via the link in our bio #rubynz x
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MATILDA ZIP CARDIGAN HAZELNUT

G
georgiaapayne
new rubytakessnaps locket collection 🫀
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ELLE JEAN MIDTOWN BLUE

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GEORGIA JACKET CAMEL

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VALERIA DRESS SUPER SONIC BLUE

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L
leah_kahika
🤭🫶🏼🦋
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MATILDA COTTON CARDIGAN JAVA

M
mollycameron9
Ruby squared last night! rubytakessnaps rubylevo_ (my two fave things in the world) 🌸🎀
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APPLE JEAN MIDTOWN BLUE

_
_____judekelly_____
turned into a kardashian for rubytakessnaps Swipe for before. love you RUBY
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COCO BLAZER NAVY PINSTRIPE

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SASHA WRAP PANT CHARCOAL

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P
patrycjahuczek
Me pretending I have a 9-5 rubytakessnaps
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EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE

F
faith.fieldd
matcha and stripes is defs a bit of a mix up on the grid 🍒🍵
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ANASTASIA SKIRT PINK PETROL GINGHAM

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ANASTASIA TANK PINK PETROL GINGHAM

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M
millie_drury
obsessed with rubytakessnaps 🍓
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VELMA SWEATER PINK BURGUNDY STRIPE

_
_zoekerr
Life recently 💋💋💋💋
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TRULLI MAXI DRESS BURGUNDY ORANGE TARTAN

S
skyemarryatt
⋆⭒˚.⋆
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SASHA WRAP PANT CHARCOAL

P
portiaprince
Back in my city 🌆 🇬🇧 Bag deadlyponies Top and sleeves rachel__mills Pants rubytakessnaps Shoes keen_nz
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ICON JEAN UNWASHED

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GEORGIA JACKET CAMEL

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Z
zeenatwilkinson
stay hydrated 💦
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Slideshow
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Gallery Title
ANASTASIA SKIRT PINK PETROL GINGHAM
VELMA SWEATER PINK BURGUNDY STRIPE
TRULLI MAXI DRESS BURGUNDY ORANGE TARTAN
SASHA WRAP PANT CHARCOAL
ICON JEAN UNWASHED
EMMA KNIT TOP PINK BURGUNDY STRIPE
COCO BLAZER NAVY PINSTRIPE
JOSIE SWEATER BROWN AQUA STRIPE
GEORGIA JACKET CAMEL
COCO BLAZER NAVY PINSTRIPE
MATILDA ZIP CARDIGAN HAZELNUT
ELLE JEAN MIDTOWN BLUE
MATILDA COTTON CARDIGAN JAVA
APPLE JEAN MIDTOWN BLUE
COCO BLAZER NAVY PINSTRIPE
EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE
ANASTASIA SKIRT PINK PETROL GINGHAM
VELMA SWEATER PINK BURGUNDY STRIPE
TRULLI MAXI DRESS BURGUNDY ORANGE TARTAN
SASHA WRAP PANT CHARCOAL
ICON JEAN UNWASHED
EMMA KNIT TOP PINK BURGUNDY STRIPE
COCO BLAZER NAVY PINSTRIPE
JOSIE SWEATER BROWN AQUA STRIPE

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
0800-DENIM-SHOP

features

0800-DENIM-SHOP

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
You Can Sit With Us

club rubettes

You Can Sit With Us

Denim Deli

vibe

Denim Deli