Sign
up

SHOP NEW ARRIVALS

New

COCO BLAZER CHOCOLATE | A collarless blazer designed in a mid-weight suiting fabric. Features a cinched waist and slightly flared sleeves, giving a structured silhouette. Make it a set by pairing with the Sasha Wrap...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Coco blazer $399

New

MATILDA ZIP CARDIGAN CHARCOAL | Swapping silver buttons for a zip ~ a move that changes everything. Dual-zip cardigan with a high collar and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff and crafted...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Matilda zip cardigan $319

New

SASHA WRAP PANT CHOCOLATE | Straight-leg suiting pant with a feature wrap detail at the waistband. This wrap is a play on layering and draping, which elevate this simple yet elegant pant. Make it a...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Sasha wrap pant $299

New

EMMA KNIT LONG SLEEVE BABY BLUE NAVY STRIPE | Off-shoulder long sleeve knitted top crafted in a baby blue and navy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Emma knit long sleeve $199

+5

New

ANASTASIA SKIRT PINK PETROL GINGHAM | Cotton maxi skirt designed in a vibrant pink petrol gingham, with shirred waist and hip, that falls to a floaty, full skirt. This skirt can be worn as a pop...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Anastasia skirt $269

New

LEX HOODIE BLACK | Boxy fit hoodie with a dual ended zip designed in a plush black cotton sweatshirt fabric. A cropped fit finished with studded pocket detailing elevate this staple piece. Make it...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Lex hoodie $249

New

GEORGIA JACKET CAMEL | Cropped bomber jacket crafted in a luxe mid-weight twill, featuring a sculptural wrap-over collar with gold hardware and gathered hem detailing. A utility-inspired layer to elevate your everyday styling.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Georgia jacket $389

New

SASHA WRAP PANT BLACK | Straight-leg suiting pant with a feature wrap detail at the waistband. This wrap is a play on layering and draping, which elevate this simple yet elegant pant.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Sasha wrap pant $299

New

LEX TRACKPANT BLACK | Wide leg trackpants with studded side seams, designed in a black cotton. With an elasticated waistband and tie cord, these pants are comfortable and chic. Make it a set with our...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Lex trackpant $189

New

ANASTASIA TANK PINK PETROL GINGHAM | Sleeveless, fitted top with smocking throughout the body to create texture and shape. Features a soft ruffle detail at the hem, which compliments the smocking detail. Make it a set...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Anastasia tank $229

New

MATILDA ZIP CARDIGAN BLACK | Swapping gold buttons for a zip ~ a move that changes everything. Dual-zip cardigan with a high collar and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff and crafted...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Matilda zip cardigan $319

New

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Icon jean $299

New

LEX HOODIE DEEP PLUM | Boxy fit hoodie with a dual ended zip designed in a deep plum cotton sweatshirt fabric. A cropped fit finished with studded pocket detailing elevate this staple piece. Make it...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Lex hoodie $249

New

MATILDA ZIP CARDIGAN BURGUNDY | Swapping gold buttons for a zip ~ a move that changes everything. Dual-zip cardigan with a high collar and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff and crafted...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Matilda zip cardigan $319

New

LEX TRACKPANT DEEP PLUM | Wide leg trackpants with studded side seams, designed in a deep plum cotton. With an elasticated waistband and tie cord, these pants are comfortable and chic. Make it a set with...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Lex trackpant $189

New

MATILDA ZIP CARDIGAN HAZELNUT | Swapping gold buttons for a zip ~ a move that changes everything. Dual-zip cardigan with a high collar and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff and crafted...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Matilda zip cardigan $319

New

APPLE JEAN MIDTOWN BLUE | Straight leg, mid-rise denim jeans with a seamless fold-over waistband. Designed in a mid-tone washed blue, these are your perfect everyday pair of jeans with a twist.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Apple jean $299

New

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Icon jean $299

Shop Now

Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

Play

New

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Icon jean $299

New

APPLE JEAN MIDTOWN BLUE | Straight leg, mid-rise denim jeans with a seamless fold-over waistband. Designed in a mid-tone washed blue, these are your perfect everyday pair of jeans with a twist.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Apple jean $299

New

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Icon jean $299

New

BUZZ JEAN UNWASHED | Barrel-leg jean designed in a raw wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Buzz jean $299

+1

New

ELLE JEAN MIDTOWN BLUE | Wide leg, mid-rise denim jeans designed in a mid-tone wash blue with a double yoke on the back. The perfect jean to pair with your favourite top.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Elle jean $299

New

BUZZ JEAN KHAKI | Barrel-leg jean designed in an khaki wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Buzz jean $299

+1

New

BUZZ JEAN INDIGO | Barrel-leg jean designed in an indigo wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Buzz jean $299

+1

New

BUZZ JEAN WHITE | Barrel-leg jean designed in a white denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Buzz jean $299

+1

New

ELLE JEAN WHITE | Wide leg, mid-rise denim jeans designed in a crisp white denim with a double yoke on the back. The perfect jean to pair with your favourite top.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Elle jean $299

New

ELLE JEAN RANGER | Wide leg, mid-rise denim jeans designed in a ranger vintage wash colour with a double yoke on the back. The perfect jean to pair with your favourite tops.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Elle jean $299

New

ELLE JEAN PETITE MIDTOWN BLUE | Petite length wide leg, mid-rise denim jeans designed in a mid-tone wash blue. The perfect jean to pair with your favourite top.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Elle jean petite $299

View

SETS

View

OUTERWEAR

View

TOPS

View

OUTERWEAR

dream #RUBETTES

0800-DENIM-SHOP

features

0800-DENIM-SHOP

You Can Sit With Us

club rubettes

You Can Sit With Us

Denim Deli

vibe

Denim Deli

EMPTY BAG? YOU MAY HAVE MISSED OUR NEW ARRIVALS...

LET’s WRAP IT UP FOR YOU!

$100 away from FREE shipping

Continue Shopping

4x $0 on