SHOP FIRST ARRIVALS

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RUBY

Sasha wrap pant $289

New

EMMA KNIT TOP PINK BURGUNDY STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a set by pairing...

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RUBY

Emma knit top $159

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New

SOMERSET SWEATER CREAM | Chunky sweater in a luxe cable knit design. Features a mock neck with ribbing at the sleeve cuffs and neckline, this sweater is cosy and lush to wear.

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RUBY

Somerset sweater $269

New

ESME LONG SLEEVE BURGUNDY AQUA | Long sleeve burgundy and aqua striped top, with a super soft hand feel in a mid-weight viscose blend knit. This piece will become an everyday staple.

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RUBY

Esme long sleeve $189

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MISTY COAT COCOA | Double-breasted coat with a relaxed silhouette, balloon sleeves and a button-up front with a waist tie. Crafted in a plush wool blend felt, wearing this piece feels like being wrapped...

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RUBY

Misty coat $549

New

WENDY CRINKLE DRESS POLKA DOT | Short sleeve maxi dress imagined in a light-weight polka dot fabric with a crinkle texture. This dress features a V-neckline, with ties at sleeves and a keyhole and tie at...

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RUBY

Wendy crinkle dress $329

Low Stock

EMMA KNIT LONG SLEEVE PINK FOREST STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and forest striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma knit long sleeve $199

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ANASTASIA TANK GREEN TARTAN | Sleeveless, fitted top with smocking throughout the body to create texture and shape. Features a soft ruffle detail at the hem, which compliments the smocking detail. Make it a set...

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RUBY

Anastasia tank $229

New

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RUBY

Emma crinkle top $199

New

ANASTASIA SKIRT GREEN TARTAN | Cotton maxi skirt designed in a vibrant green tartan, with shirred waist and hip, that falls to a floaty, full skirt. This skirt can be worn as a pop of...

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RUBY

Anastasia skirt $269

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ANNIE TRENCH COAT DEEP PLUM | Relaxed midi-length trench with a self-fabric belt, button fastenings and epaulettes at the shoulders and the sleeve. A classic shape imagined in mid-weight deep plum coloured fabric that can be...

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RUBY

Annie trench coat $549

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MATILDA CARDIGAN GREY MARLE | Button-down cardigan with silver metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.

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RUBY

Matilda cardigan $299

+10

New

RUE TROUSER DEEP PLUM | Straight-leg mid-waist suit trouser with a flat waistband and belt loops. These pants are versatile in that they can be worn casual with a baby tee, or formal with the...

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RUBY

Rue trouser $289

New

ANASTASIA BLOUSE GREEN TARTAN | Long sleeve square-neck blouse with an elasticated bodice that falls to a floaty A-line shape. Designed in vibrant green tartan, this piece pairs perfectly with your favourite denim.

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RUBY

Anastasia blouse $239

New

MATILDA CARDIGAN SAPPHIRE | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.

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RUBY

Matilda cardigan $299

+10

New

MATILDA CARDIGAN BUTTER | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.

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RUBY

Matilda cardigan $299

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LIMITED EDITION

MATILDA CARDIGAN PINK CHERRY STRIPE | The one that's never coming back, our pink and cherry striped Matilda Cardigan is a limited run, not to be repeated again after this first and only delivery. ~ A...

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RUBY

Matilda cardigan $329

+10

Shop New Arrivals

Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

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Low Stock

EMMA KNIT LONG SLEEVE PINK FOREST STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and forest striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma knit long sleeve $199

+2

Pre-Order

EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and burgundy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma knit long sleeve $199

+2

Pre-Order

EMMA KNIT LONG SLEEVE CANDY STRIPE | Off-shoulder long sleeve knitted top crafted in a candy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma knit long sleeve $199

+2

New

EMMA KNIT TOP PINK BURGUNDY STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a set by pairing...

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RUBY

Emma knit top $159

+5

dream #RUBETTES

BLACK TIE GOWN BLACK BLACK

RUE BLAZER DONKEY

MATILDA CARDIGAN BUTTER

ESME LONG SLEEVE BURGUNDY AQUA

FIREBIRD COWL GOWN BLACK

MARLA SHORTS BURGUNDY PINK STRIPE

ANNIE TRENCH COAT DONKEY

VELMA SWEATER ICE CREAM CAKE

EMMA KNIT TOP PINK BURGUNDY STRIPE

MADELEINE DENIM JACKET UNWASHED

MARGIE TIE-BACK MAXI DRESS GREEN TARTAN

BUZZ JEAN KHAKI

MATILDA CARDIGAN CHERRY

EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE

MATILDA CARDIGAN PINK

BLACK TIE GOWN BLACK BLACK

RUE BLAZER DONKEY

MATILDA CARDIGAN BUTTER

ESME LONG SLEEVE BURGUNDY AQUA

FIREBIRD COWL GOWN BLACK

MARLA SHORTS BURGUNDY PINK STRIPE

ANNIE TRENCH COAT DONKEY

VELMA SWEATER ICE CREAM CAKE

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Make a Moment of It

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Make a Moment of It

Alisa Xayalith, photograph courtesy of Caity Krone

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Alisa Xayalith, Musician

Not Our First Rodeo

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Not Our First Rodeo

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