RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

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dream #RUBETTES

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MADE IN MERLOT 🍇 And you can taste the sweetness in new season Selma + Margie... Shop our merlot gingham new arrivals in store + online now via the link in our bio #rubynz x
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STOLE MY LOOK ♊️ Who did it better? Shop our Sky Shirred Long Sleeve in pink petrol gingham in store + online now via the link in our bio #rubynz x
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millie_drury
obsessed with rubytakessnaps 🍓
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THIRD TIME'S THE CHARM 🍎 A dreamy burgundy orange tartan imagined in our Sasha Dress + Shirt + Trulli Maxi Dress to match the hues of the season... Shop in store + online now via the link in our bio #rubynz x
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⁠KENDALL, BUT NOT QUITE 🚲️ An updated on our much loved Kendall Dress, meet Sasha ~ bias cut, tie sleeves + a keyhole button detailing at the back... As seen on @rubysaysrecycle Broadway Assistant Store Manager @yasmintysonn, shop in store + online now via the link in our bio #rubynz x
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OH, HONEY 🍯 Trulli in black tartan ~ you already know + love this one... Styled by Dream Rubette @jasminekriletich, shop in store + online now via the link in our bio #rubynz x
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SURFS UP 🖤 RUBY Takapuna Store Manager @sophieluoni keeping it local at @takapunasurfclub in new season black tartan… Meet our Trulli Skirt again with a newcomer, our Mickey Mini ~ shop in store + online now via the link in our bio #rubynz x
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GREEN LIGHT 🍵 One of our hero prints for Blink 2025 ~ a rich green tartan imagined in our Anastasia tank + skirt + finished unexpected smocking... Shop our Anastasia styles in store + online now via the link in our bio #rubynz x
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EVERYONE'S TALKING 🍒 With hints of lilac woven into a vibrant red, our new season red lilac tartan makes all the noise... Imagined in RUBY favourites ~ Margie, Trulli + Petal ~ shop in store + online now via the link in our bio #rubynz x
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BURST YOUR BUBBLE 🫧 Reality check as our new season Raquel set is almost gone! As seen on by Dream Rubette @asianbellahadid, shop the Top + Bow Short in store + online now via the link in our bio #rubynz x
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georgiaellenmolloy
My Mini turned One ♥️ We love you so much Maddy.

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Resort Mode: Riley ~ RUBY Resort 2025 Campaign

features

Resort Mode: Riley ~ RUBY Resort 2025 Campaign

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Tia Sagapolutele, Community Weaver

tbiytc

Tia Sagapolutele, Community Weaver

Taking Note ~ 2025 RUBY Seminar

club rubettes

Taking Note ~ 2025 RUBY Seminar