RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

dream #RUBETTES

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lucycrabb
just a girl
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rubytakessnaps
FOLLOW SUIT 👜 And say hi to our Rue suiting... Designed in a rich donkey brown, shop our Rue Blazer + Trouser in store + online now via the link in our bio #rubynz x⁠
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rubytakessnaps
FOLLOW SUIT 👜 And say hi to our Rue suiting... Designed in a rich donkey brown, shop our Rue Blazer + Trouser in store + online now via the link in our bio #rubynz x⁠
R
rubytakessnaps
SUIT YOURSELF ☕️ Step into the week in our new season Rue… Shop the Blazer + Trouser in store + online now via the link in our bio #rubynz x
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rubytakessnaps
SUIT YOURSELF ☕️ Step into the week in our new season Rue… Shop the Blazer + Trouser in store + online now via the link in our bio #rubynz x
R
rubytakessnaps
SUIT YOURSELF ☕️ Step into the week in our new season Rue… Shop the Blazer + Trouser in store + online now via the link in our bio #rubynz x
R
rubytakessnaps
FULL SET 🔋 The Rue story has something for everyone. Worn year round, mix & match or style the full set! Shop Rue in store & online now #rubynz x

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
0800-DENIM-SHOP

features

0800-DENIM-SHOP

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
You Can Sit With Us

club rubettes

You Can Sit With Us

Denim Deli

vibe

Denim Deli