RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

dream #RUBETTES

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POWERPUFF 🫶 Elevate your everyday basics with our new season Comet Shirts…. Shop in store + online now via the link in our bio #rubynz x
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rubytakessnaps
POWERPUFF 🫶 Elevate your everyday basics with our new season Comet Shirts…. Shop in store + online now via the link in our bio #rubynz x
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Life last week before I was rotting in bed 😷🥰🫶🏽
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CUFF IT 🏹 There’s no commitment issues with our new season Comet & Sandler shirts… Available in store & online now via the link in our bio #rubynz x
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rubytakessnaps
CUFF IT 🏹 There’s no commitment issues with our new season Comet & Sandler shirts… Available in store & online now via the link in our bio #rubynz x
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rubytakessnaps
THE USUAL SPOT 🍵 When new wardrobe essentials meet familiar locales… RUBY Content Creator & Stylist @thebabecharlie styles our new season Annie Trench Coat + Rooney Coat. Shop the looks in store + online now via the link in our bio #rubynz x
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READY MADE OR MAKE YOUR OWN? 🪡 With a focus on circularity, explore Liam’s ready made patterns, available in sizes 4 - 28… RUBY Art Assistant @skye.lovatt shows us the process behind creating the Lil' Pouch Pattern to match her Comet Shirt 🎀 RUBY fabric offcuts are available for free in store, shop our range of patterns in store & online now #liamnz #rubynz x

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Resort Mode: Riley ~ RUBY Resort 2025 Campaign

features

Resort Mode: Riley ~ RUBY Resort 2025 Campaign

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Tia Sagapolutele, Community Weaver

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Tia Sagapolutele, Community Weaver

Taking Note ~ 2025 RUBY Seminar

club rubettes

Taking Note ~ 2025 RUBY Seminar