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EMMA KNIT TOP BUTTER MERLOT STRIPE | Off-shoulder knitted top crafted in a mid-weight butter merlot striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a matching...

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RUBY

Emma knit top $109

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ANASTASIA TANK KALEIDOSCOPE STRIPE | Sleeveless, fitted top with smocking throughout the body to create texture and shape. Features a soft ruffle at the hem, which complements the smocking detail. Make it a set by...

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Anastasia tank $156

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RILEY SATIN SASH CAMISOLE WINE | Bias cut camisole designed in a rich wine satin. This top features a built in bust panel that you can wear around the neck as a scarf, tied at the...

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RUBY

Riley satin sash camisole $163

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TRULLI DRESS PINK BURGUNDY GINGHAM | Sleeveless cotton midi dress with a square neckline and shirred bodice and straps. This dress falls to a full A-line skirt, that features pockets to house all your essentials.

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Trulli dress $204

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Icon studded jean $218

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TRULLI MAXI DRESS BLACK | Organic cotton maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...

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RUBY

Trulli maxi dress $218

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RAQUEL TOP BUTTER BLUE STRIPE | Crafted in a butter blue striped cotton fabric with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to...

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RUBY

Raquel top $163

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RAMONA HALTER TANK AQUA | Halter neck tank top designed in a mid-weight knit. Features a gold hardware clip on one side, to elevate this staple piece.

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RUBY

Ramona halter tank $102

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PASSIONFRUIT MINI DRESS GARNET POLKA DOT | Mini slip dress with ruffle details, designed in our garnet polka dot print. With a soft vintage look, this is the perfect light-weight summer dress.

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RUBY

Passionfruit mini dress $163

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RUBY

Butterfly tank $68

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RILEY SASH CAMISOLE FIREWHIRL | Bias cut camisole designed in our firewhirl red colour. This top features a built in bust panel that you can wear around the neck as a scarf, tied at the...

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RUBY

Riley sash camisole $163

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SOPHIE SHEER PANT BLACK SPARKLE | Palazzo style elastic waist pants, designed in a semi-sheer charcoal chiffon with diamante detailing. The perfect summer pant that will take you from the beach to the event.

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RUBY

Sophie sheer pant $170

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LEMONADE TIE SKIRT WHITE | Organic cotton maxi skirt with a feature scarf tie at the side. An effortless piece for warm summer days.

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RUBY

Lemonade tie skirt $156

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MARGIE TIE MINI DRESS PINK BURGUNDY GINGHAM | Organic cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.

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RUBY

Margie tie mini dress $184

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RAMONA HALTER TANK BLACK | Halter neck tank top designed in a mid-weight knit. Features a gold hardware clip on one side, to elevate this staple piece.

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RUBY

Ramona halter tank $102

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ANASTASIA SKIRT KALEIDOSCOPE STRIPE | Cotton maxi skirt designed in a vibrant kaleidoscope stripe, with a shirred waist and hip that falls to a floaty, full skirt. This skirt can be worn as a pop...

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RUBY

Anastasia skirt $184

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Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

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New

ANASTASIA SKIRT RED AQUA TARTAN | Cotton maxi skirt designed in a vibrant red tartan, with shirred waist and hip, that falls to a floaty, full skirt. This skirt can be worn as a pop of...

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RUBY

Anastasia skirt $184

New

PASSIONFRUIT MINI DRESS GARNET POLKA DOT | Mini slip dress with ruffle details, designed in our garnet polka dot print. With a soft vintage look, this is the perfect light-weight summer dress.

Add to bag

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RUBY

Passionfruit mini dress $163

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TRULLI DRESS PINK BURGUNDY GINGHAM | Sleeveless cotton midi dress with a square neckline and shirred bodice and straps. This dress falls to a full A-line skirt, that features pockets to house all your essentials.

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RUBY

Trulli dress $204

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GLORIA SLEEVELESS MAXI DRESS GARNET POLKA DOT | Sleeveless maxi dress designed in our garnet polka dot. This dress features a built-in neck scarf that you can wear draped at the front, tied as a neck scarf to...

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Gloria sleeveless maxi dress $218

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MARGIE TIE-BACK TOP GARNET POLKA DOT | Margie gets an update in our garnet polka dot viscose, making this top more floaty than our previous versions. Sleeveless top with a square band at the bust. Features a...

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RUBY

Margie tie-back top $163

+5

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RILEY SATIN SASH CAMISOLE WINE | Bias cut camisole designed in a rich wine satin. This top features a built in bust panel that you can wear around the neck as a scarf, tied at the...

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RUBY

Riley satin sash camisole $163

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ALI DRESS RED | Vibrant red maxi dress designed in a heavy weight cotton blend fabric. With a feature floral design along the bust, this is an elevated take on the classic slip dress....

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RUBY

Ali dress $265

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FIREBIRD COWL GOWN WINE | Sleeveless midi dress crafted in rich wine coloured satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

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Firebird cowl gown $272

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THEA DRESS TEQUILA SUNRISE FLORAL | Bias cut maxi dress imagined in a tequila sunrise floral fabric. This slip dress features ruffled cap sleeves and a round neckline, that makes for a simple but fun look.

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RUBY

Thea dress $218

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RICO SATIN PANT WINE | Wide leg pant designed in a rich wine-coloured satin. Features a drawstring waistband at the front and a flat non-stretch waistband at the back to create a tailored look. Make...

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RUBY

Rico satin pant $184

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With Love

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With Love

Filoa + Esta McCarthy, Launder Founders

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Filoa + Esta McCarthy, Launder Founders

Resort 25 ~ Made in Aotearoa

ruby room toolbox

Resort 25 ~ Made in Aotearoa

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