RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

dream #RUBETTES

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taylamiddletonn
stompin around in my Elphie’s drmartensnewzealand gifted
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rubytakessnaps
FRESH PICK 💚 Our Margie Maxi returns in a green check that feels just right for the season... As seen on Dream Rubette @br00klynellis, shop in store + online now via the link in our bio #rubynz x
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br00klynellis
last week was a goodie 📰
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rubytakessnaps
EVERYONE'S TALKING 🍒 With hints of lilac woven into a vibrant red, our new season red lilac tartan makes all the noise... Imagined in RUBY favourites ~ Margie, Trulli + Petal ~ shop in store + online now via the link in our bio #rubynz x
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rubytakessnaps
ALL EYES ON MARGIE 💙 No matter where you look, Margie will always be there... Crafted in a blue gingham cotton, shop in store + online now via the link in our bio #rubynz x
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rubytakessnaps
ALL EYES ON MARGIE 💙 No matter where you look, Margie will always be there... Crafted in a blue gingham cotton, shop in store + online now via the link in our bio #rubynz x
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madeleine__byrne
Another laneway post?
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brittz_h_
It’s giving ✨summer✨ 🌻
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rubytakessnaps
FULL STEAM AHEAD 💗 ⁠Classic Margie + Monaco, now in our signature pink stripe... Shop our Margie Tie Mini Dress + Monaco Tank in store + online now via the link in our bio #rubynz x
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gemmaamary
Summmmerr ❤️🌞
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rubytakessnaps
SUNNY SIDE UP 🧺 A true Margie spread with our new Tie-Back Top in cornflower blue… Shop in store + online now via the link in our bio #rubynz x
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rubytakessnaps
MORE MARGIE, PLEASE 🩵 Because one Margie moment is never enough... Shop our new cobalt gingham arrival in store + online now via the link in our bio #rubynz x
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abbyybrownnn
🌞 I swear this is the last of my Bali spam lol
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rubytakessnaps
MARGIE ON MY MIND 🏹 The wait is finally over… Our Margie Tie-Back Top returns with a new black Tie-Back Blouse… Shop in store + online now via the link in our bio #rubynz x
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rubytakessnaps
RUBÉBÉ 🎀🍼 Are you + your minis ready? We’ve been hard at work on our first RUBÉBÉ collection. Launching first is your favourite Margie Minidress for your mini muse. Online + in store this Friday 05.04.24 #rubynz x
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rubytakessnaps
RUBY RESORT 2023 🌞 GIVEAWAY: Launch Events To celebrate the launch of our RUBY Resort 2023 Collection, this Thursday (2nd of November) we are hosting launch events to treat some of our most loyal Rubettes & give them the chance to shop the collection first! To win a spot for you & a friend at our Auckland, Hamilton, Wellington or Christchurch events - simply comment below which store event you would love to attend & tag the friend you would take along! We will randomly select winners for each store & DM tomorrow with the details. We can’t wait to see you! #rubynz x

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Resort Mode: Riley ~ RUBY Resort 2025 Campaign

features

Resort Mode: Riley ~ RUBY Resort 2025 Campaign

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Tia Sagapolutele, Community Weaver

tbiytc

Tia Sagapolutele, Community Weaver

Taking Note ~ 2025 RUBY Seminar

club rubettes

Taking Note ~ 2025 RUBY Seminar