Skip to content
Sign
up

Sign up to our newsletter and receive the latest news about launches, promotions, events and collaborations.

Thanks for Subscribing

Continue Shopping
Ruby room | club rubettes

Em's Letter ~ She's Giving 25.07.24

She's Giving ~ GIVEAWAY

Alright you lot. I’m here to remind you that here in Aotearoa, we’re past our shortest day of the year! Aside from planting your garlic, it’s important to remember that from here:

~ every ~ day ~ gets ~ little ~ longer~ than ~ the ~ one ~ before ~

You: “Um, why is a clothing designer telling me this?”

Me: I’m noticing the Classic Winter Bummer feels deeper this year. Think rising living costs (and corresponding crisis), multiple wars, and a generally fraught global environment.

The cool thing about making clothes, and having IRL stores, is I am able to absorb the vibe of the people who interact with us. AND it’s my job to pick up on the vibe of what’s going on around me more generally – a colour, silhouette, musical obsession, linguistic shift.

AND THEN it’s my job to bring my own lil’ sparkle to the table.

You may know that I am Big On Glimmers when things feel glum. Seeking out – and sometimes going on a mission to chase down – the things that make you feel a little razzle.

Locally, our clothing and hospitality sectors are struggling. And, while many of us are Here For It in terms of wanting to support them, not everyone has the same “fun” cash they did a few years ago. From a hospo point of view, I’ve been seeing my locals putting out essentially what feels like a primary school tuck-shop special. You may have seen this with your locals too. Cheese toastie and a coffee meal deal anyone?

What I love about this is that they are like “Yeah it’s all a bit bleak, but we’re here, and you are here. How can we come together? What can we give you to bring you actual joy?”

And, as we all know, “You exist in the context of all in which you live and what came before you”.

SO, with a hat tip to the hospo industry, She’s Giving.

THE MAIN CHARACTER:

This weekend across our IRL stores, we will be giving away 30 of our Rubettes’ most wanted piece ~ our Matilda Cardigan.

Each store will have a bowl of tokens for everyone who visits to pick from, if you pull out a Matilda Token – Matilda Cardigan For You! And in true Cossie Club style, everyone is a winner, even if it’s not a Matilda! If you show up, we show up for you amirite.

THE DEEPLY COOL SUPPORTING CAST:

I turned 41 at the weekend. I made playlist of the songs I’m vibing rn.

A couple-o hospo specials around where we are:

Bestie Cafe (183 Karangahape Road) - $20 whacks recession special over July

William's Eatery (Wynyard Quarter) Egg & Cheese + Coffee Combo for $12 on weekdays

To wrap, a cute lil’ photo dump from my recent waking moments,

Em x

More from Ruby Room...

club-rubettes

Liam SS24: Choice

club-rubettes

2024 RUBY Seminar In Session!

club-rubettes

Liam SS24: Choice

club-rubettes

2024 RUBY Seminar In Session!

Sign up to receive the latest news and launches from the RUBYVERSE and enjoy 10% off your first order...

Success! Thanks for subscribing to our newsletter.

Your Bag 0

EMPTY BAG? YOU MAY HAVE MISSED OUR NEW ARRIVALS...