Promotions

Promotions

CURRENT

 

EXPIRED

KNITWEAR 30% OFF FLASH SALE

Take 30% off all Knitwear styles, from 9am NZST Friday 4th September- 11:59pm NZST Sunday 6th September. Exclusions apply for our Knit Shop New Arrivals.

  • Discount is automatically applied with prices marked as is.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • Discount only applies to products within our Knitwear Collection. 
  • Discount is only applied to full price or sale products. RUBY Says Recycle items are not included.
  • Promotion cannot be used in conjunction with other offers or promotions, including loyalty vouchers.
  • All discounts are applied before shipping and tax.
  • All pieces purchased under this promotion are considered final sale. Please refer to our returns policy here for more information.
  • Please note that loyalty points are not earned on sale product.

KNITWEAR 20% OFF SALE

Take 20% off all Knitwear styles, from 5:00pm Monday 31st August- 9:00am Friday 4th September

  • Discount is automatically applied with prices marked as is.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • Discount only applies to products within our Knitwear Collection. 
  • Discount is only applied to full price or sale products. RUBY Says Recycle items are not included.
  • Promotion cannot be used in conjunction with other offers or promotions, including loyalty vouchers.
  • All discounts are applied before shipping and tax.
  • All pieces purchased under this promotion are considered final sale. Please refer to our returns policy here for more information.
  • Please note that loyalty points are not earned on sale product.

20% STUDENT DISCOUNT

Student Rubettes! Shop 20% off all RUBY + Liam. Valid from 5pm, Monday 10th August until 11.59pm Tuesday 25th August.

  • Available in-store and online.
  • In Store: A valid student ID must be presented at the time of purchase in IRL stores in order to redeem the 20% off.
  • Online: Simply make a RUBY account using your UNI or SCHOOL email address (ac.nz, school.nz or edu.au). Once logged in using this email, you can use the STUDENTRUBETTE20 discount code at checkout on valid items.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • All pieces purchased under this promotion are considered sale unless stated final sale at the time of purchase. Please refer to our returns policy here for more information.
  • Discount codes can only be used on RUBY or Liam products. 
  • Discount codes cannot be used in conjunction with loyalty vouchers, other offers or promotions.
  • All discounts are applied before shipping and tax.
  • Discount applies to all RUBY and Liam full price and sale items. Third-party products and RUBY Says Recycle items are not included in this promotion.

LIAM LINGERIE X NZFW GIVEAWAY 

We’re giving away a double pass for you and a friend to see Liam Lingerie at New Zealand Fashion Week’s The Studio show. To enter simply follow @liam.liamlingerie and tag a friend you’d like to attend the show with in the comments of our latest post.

  • Entry is open to New Zealand residents only. 
  • Must be available to attend the show on 10am Wednesday August 19th in at Shed 10, Auckland CBD
  • To enter, participants must tag a friend in the comments of the giveaway post.
  • There is no limit to the number of entries 
  • To enter you must be following @liam.liamlingerie
  • Winners must be comfortable with photography and video content captured by the RUBY team during the event, which may be used across RUBY marketing channels.
  • Winners will be contacted after 9am Friday 14th August via Instagram DM and must respond within 24 hours to confirm attendance. If a winner does not respond in time, RUBY reserves the right to select a new winner. You will be emailed your tickets.
  • By entering, participants agree to these Terms & Conditions.
  • This giveaway is in no way sponsored, endorsed, administered by or associated with Instagram. 

 

PINKY PROMISE CHANNELS TREASURE HUNT

To celebrate the reopening of our RUBY Newmarket store, we’re going for Round 2 of our Treasure Hunt ~ and we’re thinking pink... We’ve hidden some of our favourite pink pieces around the store + the clues to finding them are waiting over on our Instagram Broadcast Channel, RUBY Room(mates), shared Saturday 18th July 10 am NZST.

  • Each hidden prize card can be redeemed for the prize stated on the card.
  • This promotion is available in our RUBY Newmarket store only.
  • Where a prize is available in multiple sizes, winners can select their preferred size.
  • If the prize or preferred size is not available at RUBY Newmarket on the day, the RUBY team will arrange for the prize to be supplied from another RUBY store or our online stock.
  • One prize per person.
  • Prize cards must be found + redeemed in store on the day of the Treasure Hunt.
  • Prizes cannot be exchanged, returned for a refund or redeemed for cash or store credit.
  • Winners must show proof of being a RUBY Room(mates) Broadcast Channel member.
  • The promotion runs from 10am - 5pm on Saturday 18th July 2026, unless all prizes are found earlier.
  • RUBY staff are not eligible to participate.

END OF SEASON FLASH SALE

20% off selected styles! Exclusions apply. See exclusions list here.

Valid from 6th July 6:00pm - 14th July 11:59pm NZT. Only valid on RUBY & Liam pieces, in any RUBY store or online. Discount is automatically applied to prices as marked.

  • Exclusions apply. Please see here.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • Promotion cannot be used in conjunction with other offers or promotions, including loyalty vouchers.
  • All discounts are applied before shipping and tax.
  • All sales using the discount are considered sale unless marked as final sale. Read our sale returns policy here.
  • Discount excludes Ruby Says Recycle product.
  • Please note that loyalty points are not earnt on sale product. 

PUTTING THE NEW IN NEWMARKET

15% off storewide in RUBY Newmarket. Available from 10.00am Friday 19th June to 4.00pm Sunday 21st June 2026, in store at RUBY Newmarket only.

  • Applies to all products in the RUBY Newmarket store, including accessories and third party product. This also includes an additional 15% off any sale stock.
  • This is only applicable to stock that is in Newmarket. We are unable to apply this promotion to stock in our other stores if an item you want is not available in our Newmarket store.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • All pieces purchased under this promotion are considered final sale. Please refer to our returns policy here for more information.
  • Discount codes cannot be used in conjunction with loyalty vouchers, other offers or promotions.

A VIBE CHECK

Received via email for select customers only. Valid from 4th June 6.00pm - 21st June 11.59pm NZST. To be used in any RUBY store or online.

  • One time use per customer
  • This voucher is non-transferable.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • Discount codes can be used on RUBY, Liam, RUBY Says Recycle, accessories, third party and sale items.
  • Discount codes cannot be used in conjunction with other offers or promotions.
  • Minimum purchase of $200. 
  • All discounts are applied before shipping and tax.
  • Discount codes do not apply to shipping costs unless the discount code relates specifically to shipping.
  • All products purchased under this promotion are considered sale. Please refer to our sale returns policy here for more information.

20% NURSES DISCOUNT

Calling all Rubette Nurses! Shop 20% off all full price products for a limited time.

Valid from 9.00am Tuesday 12th May until 11.59pm Sunday 31st May.

  • Available in-store ONLY
  • In Store: A valid nurse's ID or other form of verification (e.g. APC) must be presented at the time of purchase in store in order to redeem the 20% off.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • All pieces purchased under this promotion are considered sale unless stated final sale at the time of purchase. Please refer to our returns policy here for more information.
  • Discount can only be used on full price RUBY, Liam, RUBY Says Recycle, accessories and third-party products. 
  • Discount cannot be used on sale items
  • Discount cannot be used in conjunction with loyalty vouchers, other offers or promotions.
  • All discounts are applied before shipping and tax.

 

BETTER TOGETHER 

Buy any bra + knicker combo from our Liam Lingerie and enjoy 15% off. Available from Friday 1st May 2026 - 11.59pm Sunday 31st May 2026

  • Discount is automatically applied at checkout.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • Discount applies to all Liam Lingerie bras + knickers. Can be any style of bra + knicker.
  • Promotion cannot be used in conjunction with other offers or promotions, including loyalty vouchers.
  • All discounts are applied before shipping and tax.
  • All pieces purchased under this promotion are considered final sale. Please refer to our returns policy here for more information.
  • Please note that loyalty points are not earned on sale product.

 

IN CONVERSATION…

We’re giving away 10 seats to our event at RUBY Ponsonby this Monday 18th May. Join us for an evening in conversation with Sex Columnist + Podcast Host @lauraroscioli as we discuss body image, the importance of being attuned to your body in intimacy, and understanding body gratitude.

Joining her is Liam Designer Emily Miller-Sharma, who will be giving an exclusive preview of our next Liam Lingerie collection.  

To enter simply tag a friend you’d like to bring in the comments of the Liam post. Winners will be drawn at 5pm Friday May 15th and will be contacted via Instagram. 

  • Entry is open to New Zealand residents only. Winners must be based in Auckland and able to attend in person.
  • The event will be held at RUBY Ponsonby, 95 Ponsonby Road, Auckland, on Monday 18th May 2026 from 6:00pm - 8:00pm.
  • To enter, participants must tag a friend in the comments of the giveaway post.
  • Winners must be comfortable with photography and video content captured by the RUBY team during the event, which may be used across RUBY marketing channels.
  • Winners will be contacted via Instagram DM and must respond within 24 hours to confirm attendance. If a winner does not respond in time, RUBY reserves the right to select a new winner.
  • By entering, participants agree to these Terms & Conditions.
  • This giveaway is in no way sponsored, endorsed, administered by or associated with Instagram. 

30% OFF ACCESSORIES

Take 30% off all accessories from 5.00pm Thursday 30th April 2026 - 11.59pm Sunday 17th May 2026

  • Discount is automatically applied at checkout with prices marked as is.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • Discount applies to all RUBY, Liam and third party accessories, excluding lingerie.
  • Promotion cannot be used in conjunction with other offers or promotions, including loyalty vouchers.
  • All discounts are applied before shipping and tax.
  • All pieces purchased under this promotion are considered final sale. Please refer to our returns policy here for more information.
  • Please note that loyalty points are not earned on sale product.

 

PONSONBY MARKET DAY

To celebrate Ponsonby Market Day, take a further 20% off selected Sale items in our Ponsonby store! Valid 10:00am-5:00pm Saturday 9th and 11:00am-4:00pm Sunday 10th May 2026.

  • Prices are as marked. Selected sale items only
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • Discount does not apply to full price items, RUBY Says Recycle or third party products.
  • Promotion cannot be used in conjunction with other offers or promotions, including loyalty vouchers.
  • All discounts are applied before shipping and tax.
  • All pieces purchased under this promotion are considered final sale. Please refer to our returns policy here for more information.
  • Please note that loyalty points are not earned on sale product.

STUDENT VIP EVENT

Ticket holders for our private event evenings in collaboration with Victoria University of Wellington Law Students’ Society + UC Women In Business will be given the opportunity to shop 20% off all full priced RUBY + Liam. Valid all day Wednesday, 6th May for Wellington attendees + Thursday, 7th May for Christchurch attendees.

  • Available in-store for ticket holders only. Only in our Christchurch and Wellington stores.
  • Tickets are sold externally through university organisations.
  • A valid student ID and event ticket must be presented at the time of purchase in IRL stores in order to redeem the 20% off.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • All pieces purchased under this promotion are considered sale unless stated final sale at the time of purchase. Please refer to our returns policy here for more information.
  • Discount codes can only be used on RUBY or Liam products. 
  • Discount codes cannot be used in conjunction with loyalty vouchers, other offers or promotions.
  • All discounts are applied before shipping and tax.
  • Discount applies to all RUBY and Liam full price items only. Sale items, third-party products and RUBY Says Recycle items are not included in this promotion.

A SWEET SOMETHING

Received via email. Valid from Wednesday April 15th at 6pm to Monday April 27th at 11:59pm. To be used on full price RUBY, Liam or RUBY Says Recycle purchases, in any RUBY store or online.

  • One time use per customer
  • This voucher is non-transferable.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • The voucher amount is in NZD and will be converted to the equivalent in other currencies.  
  • Discount codes can only be used on full price RUBY, Liam or RUBY Says Recycle products.
  • Discount codes cannot be used in conjunction with other offers or promotions.
  • Minimum purchase of $250. 
  • All discounts are applied before shipping and tax.
  • Discount codes do not apply to shipping costs unless the discount code relates specifically to shipping.
  • All products purchased under this promotion are considered sale. Please refer to our sale returns policy here for more information.

JUST BETWEEN US

We’re opening up 6 spots to join Club Rubettes for an exclusive first look at our May + June winter range at RUBY HQ… This Tuesday 14th, hear all about the collection + come see where it all happens.⁠

Simply subscribe to our Instagram Channel, RUBY Room(mates) + tag the friend you’d bring in the comments of our recent Instagram post.

  • Entry is open to New Zealand residents only. Winners must be based in Auckland and able to attend in person.
  • The event will be held at RUBY HQ, 4 Bond Street, Grey Lynn, Auckland, on Tuesday 14th April 2026 from 5:30pm - 7:30pm.
  • To enter, participants must be subscribed to our Instagram Channel, RUBY Room(mates) and tag a friend in the comments of the giveaway post.
  • Three winners will be selected. Each winner may bring one guest.
  • Each winner will receive one RUBY piece from the upcoming May / June collection. This prize is for the winner only (not their guest), is subject to availability, and will be fulfilled once the selected style is released across May / June 2026.
  • Prize is not transferable, exchangeable or redeemable for cash.
  • Winners must be comfortable with photography and video content captured by the RUBY team during the event, which may be used across RUBY marketing channels.
  • Winners will be contacted via Instagram DM and must respond within 24 hours to confirm attendance. If a winner does not respond in time, RUBY reserves the right to select a new winner.
  • By entering, participants agree to these Terms & Conditions.
  • This giveaway is in no way sponsored, endorsed, administered by or associated with Instagram. 

 

RUBY Says Tag On

In response to the rising fuel crisis (and meeting our Rubettes where they are), we’re backing public transport ~ and covering your fare*.

From Saturday 4th April - Sunday 12th April, hop on public transport, snap a pic, and show our team in store to have your fare refunded* when you shop with us.

How it works:

  1. Catch public transport
  2. Snap a selfie (or a pic of your ride)
  3. Show it to our team in store on the same day
  4. Spend $15 or more in store, and we’ll refund your fare*

T&Cs:

  • Valid in all RUBY stores including Ruby Says Recycle (RSR). This offer is not available to purchases made on rubynz.com.
  • Promotion valid for a limited time only and during the dates stated above.
  • Minimum spend in store of $15 applies.
  • *Customers may redeem the cost of their public transport fare (up to a maximum value of $15).
  • A same-day photo must be shown at the time of purchase (selfie or transport snap both accepted).
  • Eligible transport includes buses, trains, ferries, bikes and other public transport.
  • Ubers + rideshare services are excluded.
  • Offer cannot be applied to previous purchases and cannot be redeemed for cash.
  • One redemption per customer per day unless otherwise stated.
  • This promotion excludes Click and Collect orders

 

KNIT SHOP 2026 GOODIE BAGS

The first 100 eligible Knit Shop 2026 orders will receive a complimentary Knit Shop Goodie Bag, valued at $285 NZD! Starting from 5:30pm Thursday 12th March online on rubynz.com and at the four event locations – Ponsonby, Wellington, Hamilton, Christchurch. This will be followed by ALL RUBY stores (apart from RUBY Says Recycle Broadway) + Slick Willys at 9:00am Friday 13th March. While stocks last in the location you are purchasing from.

  • Each Goodie Bag will include a variation of select items - some product type may differ between bags (e.g. Amberjack Candles in Banana Toast, White Sandalwood or Smoked Lavender fragrance). All other products and brands remain consistent across all Goodie Bags.
  • Only eligible on product in the Knit Shop 2026 collection. 
  • Minimum spend of $275 is required to receive a Goodie Bag.
  • Discount codes + gift vouchers can be applied to orders, so long as it meets the minimum spend requirement of $275 AFTER these are applied
  • Purchases that receive a Goodie Bag are eligible for a credit or exchange only. 
  • Maximum of 1 Goodie Bag per person. If you make multiple purchases, you will receive 1 Goodie Bag. 
  • Promotion is open to New Zealand orders only. We are unable to ship Goodie Bags internationally. 
  • Recipients of the Goodie Bags made via online purchases will be contacted by 12pm on Friday the 13th of March. 
  • Promotion is available while stocks last, in the location you are purchasing from. We cannot transfer Goodie Bags between stock locations.
  • Promotional offer is valid for a limited time only and cannot be applied to previous purchases.
  • RUBY is not liable for any Goodie Bag items that get damaged in transit with the courier. 
  • To be eligible to receive a Goodie Bag, you will need to be signed up to a RUBY loyalty account.

 

20% STUDENT DISCOUNT

Student Rubettes! Shop 20% off all RUBY + Liam. 

Valid from 9.00am Thursday 12th February until 11.59pm Sunday 1st March.

  • Available in-store and online.
  • In Store: A valid student ID must be presented at the time of purchase in IRL stores in order to redeem the 20% off.
  • Online: Simply make a RUBY account using your UNI or SCHOOL email address (ac.nz, school.nz or edu.au). Once logged in using this email, you can use the STUDENTRUBETTE20 discount code at checkout on valid items.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • All pieces purchased under this promotion are considered sale unless stated final sale at the time of purchase. Please refer to our returns policy here for more information.
  • Discount codes can only be used on RUBY or Liam products. 
  • Discount codes cannot be used in conjunction with loyalty vouchers, other offers or promotions.
  • All discounts are applied before shipping and tax.
  • Discount applies to all RUBY and Liam full price and sale items. Third-party products and RUBY Says Recycle items are not included in this promotion.

GIVEAWAY: LIAM LINGERIE DOES VALENTINE'S DAY

Whether this Valentine’s Day means you’re celebrating yourself, your lover, your world or someone who deserves a little extra love ~ we’ve got you... Tag who you want on our recent Instagram post to receive a Liam Lingerie set from our latest Valentine’s Day arrivals and we’ll gift it to them. Entries valid between Tuesday 10th February 2026 - Wednesday 11th February 2026 4pm.

  • Winners must have a RUBY Loyalty account.
  • Valid for 1x Bra and Knicker of choice in either of our java or bb-blue colourways. Excludes all black, neve and cream styles.
  • 3x winners will be randomly selected and contacted via Instagram DM by 5pm on Wednesday February 11th 2026.
  • This promotion is open to entrants located in New Zealand only.
  • You can enter as many times as you like.

EXTRA 20% OFF SALE

Take a further 20% off all Sale, from 4:45pm Thursday 22nd January - 11:59pm Saturday 31st January.

  • Discount is automatically applied with prices marked as is.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • Discount does not apply to full price items, RUBY Says Recycle or third party products.
  • Promotion cannot be used in conjunction with other offers or promotions, including loyalty vouchers.
  • All discounts are applied before shipping and tax.
  • All pieces purchased under this promotion are considered final sale. Please refer to our returns policy here for more information.
  • Please note that loyalty points are not earned on sale product. 

END OF SEASON FLASH SALE

20% off selected styles! Exclusions apply. See exclusions list here.

Valid from 23rd December 5:30pm - 1st January 11:59pm NZT. Only valid on RUBY & Liam pieces, in any RUBY store or online. Discount is automatically applied to prices as marked.

  • Exclusions apply. Please see here.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • Promotion cannot be used in conjunction with other offers or promotions, including loyalty vouchers.
  • All discounts are applied before shipping and tax.
  • All sales using the discount are considered sale unless marked as final sale. Read our sale returns policy here.
  • Discount excludes Ruby Says Recycle product.
  • Please note that loyalty points are not earnt on sale product. 

RUBY SAYS RECYCLE FLASH SALE

Valid from 23rd December 12:00pm - 30th December 5:00pm NZT. 20% off discount is applied at checkout.

  • Available at RUBY Says Recycle Newmarket only.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • All pieces purchased under this promotion are considered final sale. Please refer to our returns policy here for more information.
  • Discount cannot be used in conjunction with other offers or promotions.

 

EXTRA 20% OFF SALE

Take a further 20% off all Sale, from 10:00am Tuesday 9th December - 11:59pm Sunday 14th December.

  • Discount is automatically applied with prices marked as is.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • Discount does not apply to full price items, RUBY Says Recycle or third party products.
  • Promotion cannot be used in conjunction with other offers or promotions, including loyalty vouchers.
  • All discounts are applied before shipping and tax.
  • All pieces purchased under this promotion are considered final sale. Please refer to our returns policy here for more information.
  • Please note that loyalty points are not earned on sale product.

PONSONBY MARKET DAY

To celebrate Ponsonby Market Day, take 20% off all full price purchases in our Ponsonby store! Valid 10:00am-5:00pm Saturday 6th December 2025.

  • Discount applies to all RUBY and Liam full price product. Sale items, third-party products and RUBY Says Recycle items are not included in this promotion.
  • Sale and promotional offers are valid for a limited time only and cannot be applied to previous purchases.
  • Valid in the RUBY Ponsonby store only.
  • This is only applicable to stock that is in Ponsonby. You cannot apply this discount to click and collect orders, DTCs, or transfers.
  • Product purchased in another RUBY store on the same day cannot be exchanged at the Ponsonby store during this time period.
  • Promotion cannot be used in conjunction with other offers or promotions, including loyalty vouchers.
  • All pieces purchased under this promotion are considered final sale. Please refer to our returns policy here for more information.
  • Please note that loyalty points are not earned on sale product.

CHANNEL TREASURE HUNT 

  • Voucher must be redeemed in store on the day it’s found.
  • There is no minimum spend on the voucher redemption.
  • One voucher per store - first in, first served.
  • One voucher per customer.
  • In-store customers only.
  • Any prize redeemed using the voucher cannot be exchanged or returned for a refund.
  • Winner must show proof of being a Room(mates) channel member.
  • Promotion runs 10am-5pm Saturday unless prizes are claimed earlier.
  • Voucher must be redeemed in the store it is found. Not available through our online store.
  • Staff are not eligible to win this activation.