We chat to the eye behind our RUBY shoots and so much more, Rubette Art Director Kai, on her journey as a stylist and her roll here at RUBY. Catching her mid styled shoot, Kai shares with us her outfits of the season.
Hi Kai! How did you get into styling?
I studied Graphic Design and majored in photography. I was particularly interested in fashion photography but once I got in the studio with the models and amazing clothes to play with, I fell in love with styling and art direction. Any spare time I had during uni, I would spend styling and shooting test shoots for modelling agencies which gave me incredible experience. I later managed an American vintage store where I ran the shoots and content and the rest is history…
What goes into the planning and executing of a RUBY shoot?
This is a huge call but shoots are right up there with my favourite parts of my job. The shoot process is a big one that takes a couple of months. At a snapshot this involves concepting, talking ideas with D and the marketing team, refining, casting, more refining, styling, painting backdrops, making accessories (we do it all around here). It has been awesome to shoot our last couple of lookbooks at our new head office. It already feels like home and I‘m excited to hold our first open casting here in a couple of weeks!
What are your RUBY wardrobe essentials?
I don’t think I have gone a week in the last year without wearing my Firebird Bodice. It is honestly my go to piece, I think it elevates every look. Over a tank, tee or shirt - work has termed this look “Kai core” and I am here for it. I’m big on layering. It allows you to wear one piece in lots of different ways and you are able to get the most out of your wardrobe no matter the season. Minidresses in winter?? Yes please!
How would you describe your style?
I think the coolest thing about ‘style’ is that it constantly changes and evolves. For me, this is just another avenue to express myself creatively. Lifestyle also plays a big part in what I throw on each morning, having a two year old son means practicality is key for me. My wardrobe is a mix of vintage and elevated basics that I like to mix with RUBY and designer pieces. My day-to-day style is very relaxed with a slight utilitarian vibe and I’m always accessorised so any look can take me from day to night.
free shipping within new zealand
