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New Arrivals

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New
ANDIE LINEN PANT SANGRIA | Palazzo style elastic waist pants with a tie, in a light-weight sangria coloured linen. These pants are high waisted, uncomplicated, and classically cool.
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RUBY

Andie linen pant $249

New
EMMA KNIT TOP DONKEY | Off-shoulder knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit top $159

+4
New
BRIT TANK CHOCOLATE | Cowl neck knitted tank top, crafted in a mid-weight knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be more...
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RUBY

Brit tank $149

New
DELILAH LINEN SLIP NEVE | Bias cut slip with a V-neckline, with ruffle detailing around the bust line, designed in a rich plum colour. This slip features bust shaping and a side split on one...
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LIAM

Delilah linen slip $299

New
MARGIE TIE-BACK TOP DARK GREEN STRIPE | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim. 
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RUBY

Margie tie-back top $239

+6
New
SIMONA BLOUSE WHITE | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...
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RUBY

Simona blouse $239

+2
New
CLOVER DENIM SHORT WHITE | Our classic high waisted denim short in white, made in a soft washed denim, ready for easy strides and warm weather. It isn't Rubette summer without the Clover Short. 
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RUBY

Clover denim short $199

New
FIREBIRD COWL SLEEVELESS TOP BLACK SATIN | Sleeveless top crafted in a luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.
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RUBY

Firebird cowl sleeveless top $239

+2
Low Stock
BRIT TANK BLACK | Cowl neck knitted tank top, crafted in a mid-weight knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be more...
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RUBY

Brit tank $149

New
MARGIE TIE-BACK TOP PEACHIE TARTAN | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim. 
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RUBY

Margie tie-back top $239

+6
New
BEAU TANK JAVA | Scoop neck tank with a lattice knit, in a java brown colour. An elevated take on a classic staple tank.
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RUBY

Beau tank $139

New
BEAU CARDIGAN WHITE | Long sleeve cardigan designed in a lattice knit. This cardigan sits slightly cropped with a high neckline. Make it a set by pairing this cardigan with the Beau Tank or...
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RUBY

Beau cardigan $199

New
BEAU TANK WHITE | Scoop neck tank with a lattice knit, in a white colour. An elevated take on a classic white tank.
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RUBY

Beau tank $139

New
BEAU TANK BLACK | Scoop neck tank with a lattice knit, in a black colour. An elevated take on a classic black tank.
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RUBY

Beau tank $139

New
NONI RUFFLE TOP WHITE | Short sleeve cotton blouse, design with feature ruffled sleeves and a ruffle peplum hem. This top has bust shaping and a v-neckline, which makes for an easy-wear style.
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RUBY

Noni ruffle top $239

New
RINA TANK PINK CHERRY | Ribbed knitted tank top designed in a contrasting pink and cherry colour way. This staple tank can be worn many ways by adjusting the straps, giving you 4 options in 1.
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RUBY

Rina tank $139

New
RUBÉBÉ MONACO SUNDRESS CHERRY | One for our Rubébé's! Cap sleeve mini dress with a feature ruffle across the neckline and sleeve. This dress has a fitted bodice with a dropped waist and falls to...
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RUBY

Rubébé monaco sundress $119

New
BRIT TANK SANGRIA | Cowl neck knitted tank top, crafted in a mid-weight knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be more...
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RUBY

Brit tank $149

New
MARGIE TIE-BACK TOP LILAC STRIPE | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim....
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RUBY

Margie tie-back top $239

+6
New
LINEN TEA TOWEL OLIVES | Our very own RUBY Tea Towel. Featuring an olive graphic, this linen tea towel is the perfect addition to any home.
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RUBY

Linen tea towel $39

New
LINEN TEA TOWEL STRAWBERRIE | Our very own RUBY Tea Towel. Featuring a strawberry graphic, this linen tea towel is the perfect addition to any home.
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RUBY

Linen tea towel $39

New
BOW TIE LAPTOP CASE 13
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RUBY

Bow tie laptop case 13" $69

New
LINEN TEA TOWEL SPLASH | Our very own RUBY Tea Towel. Featuring a martini graphic, this linen tea towel is the perfect addition to any home.
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RUBY

Linen tea towel $39

Low Stock
RUBEBE CAP CHOCOLATE | The perfect finishing touch to any outfit, introducing our new Rubebe embroidered cap. A chocolate cotton with contrasting colour 'RUBEBE' embroidered on the front.
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RUBY

Rubebe cap $79

New
LINEN TEA TOWEL OLIVE STRIPE | Our very own RUBY Tea Towel. Featuring an olive stripe graphic, this linen tea towel is the perfect addition to any home.
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RUBY

Linen tea towel $39

New
BOW TIE LAPTOP CASE 15
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RUBY

Bow tie laptop case 15" $69

New
JULIA PATTERN | A-line floaty tent dress, perfect for any occasion. Available to make in 3 variations, a tie tank top, ruffle tie maxi dress, and maxi dress. 
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LIAM

Julia pattern $20

New
FIREBIRD PANT BLACK | Classic high waisted pant with a straight leg silhouette in black. An effortless and versatile piece perfect for work and beyond.
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RUBY

Firebird pant $269

+2
New
FIREBIRD PANT JAVA | Classic highwaisted pant with a straight leg silhouette in a new coal colourway. An effortless and versatile piece perfect for work and beyond.
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RUBY

Firebird pant $269

+5
New
CORVETTE TROUSER PETITE BLACK | Sporty, high-waisted pant with a wide leg silhouette. An all-time RUBY favourite.
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RUBY

Corvette trouser petite $249

+2
New
CORVETTE TROUSER BLACK | Sporty, high waisted pant with a wide-leg silhouette. An all-time RUBY favourite. The stripe on the side has been updated to be a natural colour.
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RUBY

Corvette trouser $249

+6
New
FIREBIRD PANT PETITE BLACK | Classic highwaisted pant with a straight leg silhouette, in a petite length. An effortless and versatile piece perfect for work and beyond.
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RUBY

Firebird pant petite $269

+1
New
LIZ PATTERN | The Liz is a relaxed fit dress or top with wrap feature, accentuated with long waist ties. Can be made with sleeves or sleeveless. waist ties can be secured at...
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LIAM

Liz pattern $20

New
MARGIE TIE-BACK TOP BLACK | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim.
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RUBY

Margie tie-back top $239

+6
New
KAYA SUNGLASS GREY | 70's inspired aviator sunglass with grey frames and transparent purple lenses.
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A.KJAERBEDE

Kaya sunglass $99

New
LOLA PATTERN | V-neck slip dress with a built-in shelf bra and neckline ruffle. Available to make in 3 variations, a midi dress, mini dress and camisole.
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LIAM

Lola pattern $20

New
VICTORIA PATTERN | The Victoria is a three tiered mini dress that can be worn three different ways. To encourage circularity in fashion, the pattern uses repurposed bedsheets as its fabric, encouraging sewers...
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GRIV

Victoria pattern $15

New
TRULLI SKIRT WHITE | Floaty basque style maxi skirt imagined in a crisp white cotton poplin fabric. This skirt features a bodice-style waistline, that falls to a full, wide skirt.
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RUBY

Trulli skirt $269

+1
New
HEART CHAIN RAINBOW | This long beaded chain features beaded detailing, with hearts at each end. Tie this chain onto any bag. 
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RUBY

Heart chain $35

New
CONCH BAG CHAIN PINK | This long beaded chain features heart and conch shell bead detailing. At each end are two metal clasps. The perfect accessory to any bag.
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RUBY

Conch bag chain $35

New
TRULLI SKIRT BLACK | Floaty basque style maxi skirt imagined in a black cotton poplin fabric. This skirt features a bodice-style waistline, that falls to a full, wide skirt.
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RUBY

Trulli skirt $269

+1
New
RUBÉBÉ MIRELLA DRESS CORNFLOWER | Our much loved Mirella Prairie Dress makes a return for our Rubébé's! A-line maxi dress that is fitted through the top and continues into an floaty skirt, with a round...
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RUBY

Rubébé mirella dress $119

New
BETTY SCRUNCHIE SAMBA | Oversized scrunchie made from the offcuts from our Aura 2025 collection.
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RUBY

Betty scrunchie $25

New
FRENCHIE HAIR PIN SILVER | Chromatic gold hair pin is a summer essential for putting half a head of hair up on the go. See details below of how we recommend using this pin.
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RUBY

Frenchie hair pin $25

New
FRENCHIE HAIR PIN GOLD | Chromatic gold hair pin is a summer essential for putting half a head of hair up on the go. See details below of how we recommend using this pin.
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RUBY

Frenchie hair pin $25

New
CHROME RUBY REUSABLE BAG SILVER | Reusable shopping bag design in a silver chrome colour. Makes shopping that much fun!
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RUBY

Chrome ruby reusable bag $25

New
CHROME RUBY REUSABLE BAG PINK | Reusable shopping bag design in a pink chrome colour. Makes shopping that much fun!
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RUBY

Chrome ruby reusable bag $25

New
EMMA KNIT TOP CHERRY | Off-shoulder knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit top $159

+4
New
RUBEAR CAP NAVY | Navy Cap with a feature RUBEAR design embroidered  on the front, in celebration of our Resort 2024 artist collaboration with Shelly Botticelli.  
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RUBY

Rubear cap $79

New
EDDIE SHIRT SOFT PINK | A RUBY spin on a classic shirt shape, Eddie is a crisp pink shirt that will bring fun into your wardrobe. Features a close fit that nips in at the...
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RUBY

Eddie shirt $249