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RUBY

Butterfly cap $79

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DULESÉ DEODORANT REFILL NATURAL | Elevate your daily routine with a high-performance, naturally derived deodorant, formulated to keep you feeling fresh and confident from morning to night. Powered by clinically tested, high strength ingredients, this...

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Dulesé deodorant refill $29

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BETTY SCRUNCHIE FROSTED FLORAL | Oversized scrunchie made from the offcuts from our Resort 2025 Collection.

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Betty scrunchie $29

+1

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TRULLI RUCHED MINI DRESS BURGUNDY | Sleeveless cotton mini dress with a square neckline and shirred bodice and straps. This dress falls to an A-line skirt, that features pockets to house all your essentials.

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Trulli ruched mini dress $259

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TRULLI TOP MIDNIGHT BLUE STRIPE | Sleeveless cotton top with a square neckline. This top falls to a full A-line shape and has shirring through the bust and straps for an accommodating fit. Make it a...

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Trulli top $199

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RAQUEL TOP BURGUNDY | Crafted in a burgundy cotton fabric with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit close...

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RUBY

Raquel top $239

New

HERO MAXI DRESS BURGUNDY | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split in an organic burgundy cotton. The shirring at the waist accentuates the full skirt.

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Hero maxi dress $299

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Capri pant $199

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Mira slip $289

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SLIM SQUARE FLIP FLOPS BLACK | The Havaianas Slim Square Flip Flops in black are a fan-favorite. The square-toe silhouette is sleek, modern and perfect for any closet.Havaianas has been spreading the Brazilian spirit around the...

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HAVAIANAS

Slim square flip flops $49

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HAVAIANAS

Brazil flip flops $49

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SLIM SQUARE FLIP FLOPS LAVENDER BLUE | The Havaianas Slim Square Flip Flops in lavender blue are a fan-favorite. The square-toe silhouette is sleek, modern and perfect for any closet.Havaianas has been spreading the Brazilian spirit around...

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HAVAIANAS

Slim square flip flops $49

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SLIM SQUARE FLIP FLOPS BROWN | The Havaianas Slim Square Flip Flops in brown are a fan-favorite. The square-toe silhouette is sleek, modern and perfect for any closet.Havaianas has been spreading the Brazilian spirit around the...

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HAVAIANAS

Slim square flip flops $49

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ELLE DENIM SHORT MIDTOWN BLUE | Our RUBY favourite Elle Jeans, now available in shorts. Designed in our classic midtown blue, these mid-rise shorts have a longer length fit and a wide leg, making them perfect...

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4
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RUBY

Elle denim short $209

New

BRIT TANK CHERRY | Cowl neck knitted tank top, crafted in a mid-weight cherry knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be...

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4
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RUBY

Brit tank $149

New

RELAXE HALTER DRESS FROSTED FLORAL | Halter maxi dress designed in our frosted floral print. This dress is fitted through the body, and then falls to a floaty basque-style skirt. Features a bodice-style waistline with a...

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RUBY

Relaxe halter dress $319

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LYDIA RUFFLE TOP FROSTED FLORAL | An elevated tank top with ruffle detailing, designed in our dreamy frosted floral. Pair with your favourite summer basics.

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RUBY

Lydia ruffle top $199

New

DOMINIQUE MINI DRESS FROSTED FLORAL | Organic cotton mini dress designed in our dreamy frosted floral. This dress has a high neckline and A-line skirt, with a gathered detail on the side that creates a soft...

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RUBY

Dominique mini dress $249

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BERI SHORT MIDNIGHT BLUE STRIPE | A classic summer short, designed in a midnight blue striped organic cotton. Featuring two side pockets with feature RUBY silver snap dome buttons, an elastic waistband and a mid to...

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RUBY

Beri short $189

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BERI SHIRT MIDNIGHT BLUE STRIPE | A classic summer button up, designed in a midnight blue striped organic cotton. Wear it open with a tank underneath, or make it a set with our Beri Short.

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6
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RUBY

Beri shirt $209

New

RILEY BLOUSE BLUE POLKA DOT | Blue polka dot chiffon top with a shirred bodice and draped batwing sleeves. The perfect top to pair with denim or your favourite skirt.

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RUBY

Riley blouse $229

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SUNFLOWER T-SHIRT WHITE | A twist on your classic white t-shirt, with an exaggerated off shoulder neckline. Features a drawstring side seam and woven flower patch on the hem.

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RUBY

Sunflower t-shirt $99

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RUBY SAYS T-SHIRT RUBY SAYS SPF | Cotton t-shirt with a feature RUBY Says SPF design screen printed on the back. The perfect vintage looking summer t-shirt.

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RUBY

Ruby says t-shirt $119

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RUBY SAYS T-SHIRT EAT YOUR GREENS | Cotton t-shirt with a feature RUBY Says Eat Your Greens design screen printed on the back. The perfect vintage looking summer t-shirt.

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RUBY

Ruby says t-shirt $119

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TRULLI TOP PINK STRIPE | Sleeveless cotton top with a square neckline. This top falls to a full A-line shape and has shirring through the bust and straps for an accommodating fit. Make it a...

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4
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RUBY

Trulli top $199

New

SELMA DRESS POOLSIDE TARTAN | Cotton midi dress with panel details down the front, and gathers at the side seams to create a dropped waist look. Wide-set straps and a square scooped neckline make this...

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8
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RUBY

Selma dress $319

New

SASHA LINEN WRAP PANT NAVY | Our Rubette favourite Sasha Wrap Pant, now in linen. A straight-leg suiting pant with a feature wrap detail at the waistband, which elevates this simple yet elegant pant. Make it...

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4
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RUBY

Sasha linen wrap pant $269

New

SASHA LINEN WRAP PANT NATURAL | Our Rubette favourite Sasha Wrap Pant, now in linen. A straight-leg suiting pant with a feature wrap detail at the waistband, which elevates this simple yet elegant pant. Make it...

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4
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8
10
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RUBY

Sasha linen wrap pant $269

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SASHA LINEN HALTER TOP NAVY | A halter-style top with an open back and ruched detailing, designed in a navy linen. Features a plunging neckline and a slight A-line hem to create shape through the body. Make...

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4
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8
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20

RUBY

Sasha linen halter top $199

New

SASHA LINEN HALTER TOP NATURAL | A halter-style top with an open back and ruched detailing, designed in a natural linen. Features a plunging neckline and a slight A-line hem to create shape through the body. Make...

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4
6
8
10
12
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20

RUBY

Sasha linen halter top $199

New

SASHA HALTER TOP SARDINIA FLORAL | A halter-style top with an open back and ruched detailing, designed in our bold sardinia floral. Features a plunging neckline and a slight A-line hem to create shape through the...

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4
6
8
10
12
14
16
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20

RUBY

Sasha halter top $199

New

RUBY DRINK BOTTLE AMETHYST | Our very own custom Nalgene drink bottle with a resort design to keep you hydrated over summer.

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NALGENE

Ruby drink bottle $49

New

RILEY SASH DRESS BLUE POLKA DOT | Bias cut maxi dress designed in a blue polka dot chiffon. This dress features a built in bust panel that you can wear around the neck as a scarf, tied...

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4
6
8
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20

RUBY

Riley sash dress $369

New

RILEY MINI DRESS BLUE POLKA DOT | Sleeveless mini dress with a double ruffle feature, designed in a light weight blue polka dot chiffon. A modern take on vintage styles, this dress embodies the romantic look.

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4
6
8
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RUBY

Riley mini dress $269

New

RELAXE HALTER DRESS OLIVE STRIPE | Halter maxi dress designed in a navy striped organic cotton. This dress is fitted through the body, and then falls to a floaty basque-style skirt. Features a bodice-style waistline with...

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4
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12
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20

RUBY

Relaxe halter dress $319

New

MARGIE TIE-BACK TOP PINK CHECK | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest top worn with your favourite denim.

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4
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RUBY

Margie tie-back top $239

+7

New

KITE MINI DRESS POOLSIDE TARTAN | Cotton mini dress designed in our vibrant poolside tartan. Features a scoop-neckline and a soft A-line silhouette. An effortless summer dress or a perfect layering piece.

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4
6
8
10
12
14
16
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20

RUBY

Kite mini dress $229

New

ISOBEL TOP BLACK | An update on our Raquel Top, crafted in a pink petrol tartan. Features a high boat neckline and a scooped back, with ruched detailing at the bust. The tailored fit...

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4
6
8
10
12
14
16
18
20

RUBY

Isobel top $239

New

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4
6
8
10
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20

RUBY

Icon jean $299

New

FLORY MINI DRESS POOLSIDE TARTAN | Cotton mini dress designed with a gathered neckline and a tie at the centre front. Made from organic cotton in a poolside tartan, this dress can be worn on or...

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4
6
8
10
12
14
16
18
20

RUBY

Flory mini dress $249

New

ELLE DENIM SHORT UNWASHED | Our RUBY favourite Elle Jeans, now available in shorts. Designed in our classic unwashed denim, these mid-rise shorts have a longer length fit and a wide leg, making them perfect...

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4
6
8
10
12
14
16
18
20

RUBY

Elle denim short $209

New

DOMINIQUE SLIP SARDINIA FLORAL | Bias cut slip dress designed in our embroidered sardinia floral. Features a scoop neckline and dainty straps. A must-have dress in every wardrobe.

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4
6
8
10
12
14
16
18
20

RUBY

Dominique slip $299

New

DOMINIQUE MINI DRESS SARDINIA FLORAL | Organic cotton mini dress designed in our bold embroidered sardinia floral. This dress has a high neckline and soft A-line skirt, with a gathered detail on the side that creates...

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4
6
8
10
12
14
16
18
20

RUBY

Dominique mini dress $269

New

BUTTERFLY SKIRT BLACK | A new twist on our RUBY favourite Trulli Skirt, now with snap domes and an updated basque shape. Undo the sides to add a split, keep them closed for full...

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4
6
8
10
12
14
16
18
20

RUBY

Butterfly skirt $269

New

BUTTERFLY SHORT PINK STRIPE | High-waisted cotton shorts designed in a pink stripe organic cotton. Featuring a woven RUBY patch on the leg and pocket detail. Make it a set by pairing these shorts with...

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4
6
8
10
12
14
16
18
20

RUBY

Butterfly short $169

New

BUTTERFLY SHIRT PINK STRIPE | A twist on the classic button-up shirt, designed in a pink stripe organic cotton. Cropped at the front with an adjustable drawstring that can be worn open or cinched. Make...

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4
6
8
10
12
14
16
18
20

RUBY

Butterfly shirt $229

New

BLINK MICRO SHORT UNWASHED | Micro shorts designed in our unwashed denim. Features a low-rise, with a 5-pocket design and a zip fly. An easy summer throw-on short.

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4
6
8
10
12
14
16
18
20

RUBY

Blink micro short $169

New

ANASTASIA TANK POOLSIDE TARTAN | Sleeveless, fitted top with smocking throughout the body to create texture and shape. Features a soft ruffle at the hem, which complements the smocking detail. Make it a set by...

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4
6
8
10
12
14
16
18
20

RUBY

Anastasia tank $229

New

ANASTASIA SKIRT POOLSIDE TARTAN | Cotton maxi skirt designed in a vibrant poolside tartan, with shirred waist and hip, that falls to a floaty, full skirt. This skirt can be worn as a pop of...

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4
6
8
10
12
14
16
18
20

RUBY

Anastasia skirt $269

New

MARLA SHORTS BUTTER MERLOT STRIPE | Knitted booty shorts, designed in a butter merlot striped viscose knit. These shorts look great with a big t-shirt and boots.

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4
6
8
10
12
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16
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20

RUBY

Marla shorts $139

+1

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