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New Arrivals

New
RHEA SWEATER GREY MARLE | Boxy fitted knitted jumper crafted in a lush grey marle mohair wool blend. Designed to be oversized, this jumper is the perfect addition to layer over and under all your...
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RUBY

Rhea sweater $269

New
EMMA KNIT LONG SLEEVE RETRO BLACK STRIPE | Off-shoulder long sleeve knitted top crafted in a mid-weight retro striped knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit long sleeve $199

+3
New
ANNIE TRENCH COAT DONKEY | Oversized midi-length trench with a self-fabric belt, button fastenings and, epaulettes at the shoulders and the sleeve. A classic shape imagined in mid-weight donkey coloured fabric.
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RUBY

Annie trench coat $549

New
HERO MAXI DRESS SOMETHING BLUE FLORAL | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split imaged in our something blue organic cotton. The shirring at the waist accentuates the full skirt.
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RUBY

Hero maxi dress $299

New
ESME LONG SLEEVE BURGUNDY AQUA | Long sleeve burgundy and aqua striped top, with a super soft hand feel in a mid-weight viscose blend knit. This piece will become an everyday staple.
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RUBY

Esme long sleeve $169

New
JESSA VEST WHITE | Knitted vest designed in white mid-weight cotton, with a crochet-like finish. This vest sits slightly on the hip with a high neckline, perfect for the changing seasons.
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RUBY

Jessa vest $169

New
RUE TROUSER DONKEY | Straight-leg mid-waist suit trouser with a flat waistband and belt loops. These pants are versatile in that they can be worn casual with a baby tee, or formal with the...
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RUBY

Rue trouser $289

New
JOSIE SWEATER PINK RED STRIPE | Balloon sleeve sweater designed in a super cosy wool blend. This sweater has a brushed texture with a super soft hand-feel.
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RUBY

Josie sweater $329

New
EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and burgundy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit long sleeve $199

+3
New
MATILDA CARDIGAN BURGUNDY | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
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RUBY

Matilda cardigan $299

+9
New
VELMA SWEATER ICE CREAM CAKE | Boxy fit knitted jumper imagined in a delicious ice cream cake stripe. Crafted in a lush mohair wool blend and featuring subtle batwing sleeves, this jumper is the perfect addition...
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RUBY

Velma sweater $249

New
ESME LONG SLEEVE BURGUNDY RED LILAC | Long sleeve burgundy, red and lilac striped top, with a super soft hand feel in a mid-weight viscose blend knit. This piece will become an everyday staple.
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RUBY

Esme long sleeve $169

New
RUE BLAZER DONKEY | Single breasted slouchy style blazer designed in a sleek donkey shade. This blazer is an everyday wardrobe staple.
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RUBY

Rue blazer $369

New
VELMA SWEATER PINK BURGUNDY STRIPE | Boxy fit knitted jumper in a Rubette favourite colour way, pink and burgundy. Crafted in a lush mohair wool blend and featuring subtle batwing sleeves, this jumper is the perfect...
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RUBY

Velma sweater $249

New
JESSA CARDIGAN WHITE | Long sleeve knit cardigan designed in a crochet-like finish. This cardigan sits slightly cropped with a high neckline, and is fashioned in a mid-weight cotton, perfect for the changing seasons....
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RUBY

Jessa cardigan $199

New
ESME LONG SLEEVE NAVY STRAWBERRY | Long sleeve navy and strawberry striped top, with a super soft hand feel in a mid-weight viscose blend knit. This piece will become an everyday staple.
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RUBY

Esme long sleeve $169

New
BUZZ JEAN KHAKI | Barrel-leg jean designed in an khaki wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.
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RUBY

Buzz jean $299

+1
New
MATILDA CARDIGAN BLACK | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
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RUBY

Matilda cardigan $299

+9
New
MATILDA CARDIGAN COCOA | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
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RUBY

Matilda cardigan $299

+9
New
MARGIE TIE-BACK MAXI DRESS GREEN TARTAN | Cotton maxi dress with a square band bust. The skirt falls into a ruffled tier hem with an exposed back and bow tie closure.
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RUBY

Margie tie-back maxi dress $289

New
BUZZ JEAN RANGER | Barrel-leg jean designed in our blue vintage wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.
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RUBY

Buzz jean $299

+1
New
MATILDA CARDIGAN HAZELNUT | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
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RUBY

Matilda cardigan $299

+9
New
BUZZ JEAN INK | Barrel-leg jean designed in an ink wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.
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RUBY

Buzz jean $299

+1
New
MATILDA CARDIGAN INK | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
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RUBY

Matilda cardigan $299

+9
Shop New Arrivals

  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

FRESHLY BAKED

Knit Shop
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dream #RUBETTES

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MATILDA CARDIGAN KHAKI

E
elbeefrivolousfashion
everything must be leopard print 🐆 #lifestyle #styleinspo #fashion #outfits #ootd #fitcheck #streetstyle #pintereststyle #pinterestfashion
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MARLA SHORTS BURGUNDY PINK STRIPE

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VELMA SWEATER PINK BURGUNDY STRIPE

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connielangbrown
Welcoming autumn 🫐🫐
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VEGAS SEQUIN SKIRT BLACK WHITE

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VEGAS SEQUIN TOP BLACK WHITE

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J
jessiekirk_
Thank you all so much for the birthday wishes! My baby gave me the best night out 🥹
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FIREBIRD COWL GOWN BLACK

K
ketsiajordan
Cheers to the new Mr & Mrs Jordan 🥂
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MARGIE TIE-BACK TOP BLACK

L
lilyzoebennett
feb shmeb
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TRULLI SKIRT RED LILAC TARTAN

C
chakriyachin
⋆｡‧˚ʚ🍵ɞ˚‧｡⋆
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BUZZ JEAN WHITE

_
_timasavea
Unintentionally matching juliansavea7 🤭💙
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BUZZ JEAN KHAKI

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SODA DENIM JACKET KHAKI

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M
mayasilwood
hello:))🍷🍷
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BUZZ JEAN INK

R
rababghuman
Recently
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BLACK TIE GOWN BLACK BLACK

S
sarahaccorsi
All smiles (and happy tears) watching our girl georgiajjburt tie the knot 🥹💍💒🧡🌿🍇👰🏼
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_
_hausofelle
rubytakessnaps Dough! Such an honour to be invited to the opening of the knit shop. 🎀🪡❤️
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RUE TROUSER DONKEY

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MATILDA CARDIGAN BURGUNDY

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D
daisyclementine
Having an eventful time
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MATILDA CARDIGAN INK

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TRULLI SKIRT BLUE SKY STRIPE

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RUBY X EMMA JING SCRUNCHIE BUTTER

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_parekura
It’s a rubytakessnaps world, I’m just living in it🎀
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MATILDA CARDIGAN CHERRY

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BUZZ JEAN INDIGO

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_zoekerr
Non matcha drinker orders a matcha 😏🤭
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SIMONA BLOUSE BLUE SKY STRIPE

A
angalie.williams
FEB WAS FABULOUS, FAVE MOMENTS 💙 1. one of my fave pics of her, flower obsessed 🌼 2. lots of park hangssss 3. summer essential: ice cream 🍦 4. lots of walks, in fact 27 walksssss 5. a flower as big as her face!!! 6. hgw & swims with her✌🏽 7. 100 ways to be kind, it’s not hard!!! 8. space II be content for them rad humans 9. everyone needs to read this book 📖 boundaries!!! 10. rest + recovery in this dreamy space 11. feeling so strongggg 12. first takeaway in 36 days, YUMMY 13. 1RM testing with hubby 14. saw my friend try on her wedding dress 🥹 15. movies with my wombmate 16. lots of beach swims 17. trolley walks home!!! 18. felt cute, in my blue & bows eraaaa 19. love snapping photos of other humans!!! 20. a ray of sunshine in human form 🌞
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RUBEAR CAP NAVY

E
emilyywhiite
a month across the ditch 🧜🏼‍♀️
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Gallery Title
RUE TROUSER DONKEY
MATILDA CARDIGAN INK
MATILDA CARDIGAN CHERRY
SIMONA BLOUSE BLUE SKY STRIPE
RUBEAR CAP NAVY
MATILDA CARDIGAN KHAKI
MARLA SHORTS BURGUNDY PINK STRIPE
VEGAS SEQUIN SKIRT BLACK WHITE
FIREBIRD COWL GOWN BLACK
MARGIE TIE-BACK TOP BLACK
TRULLI SKIRT RED LILAC TARTAN
BUZZ JEAN WHITE
BUZZ JEAN KHAKI
BUZZ JEAN INK
BLACK TIE GOWN BLACK BLACK
image
RUE TROUSER DONKEY
MATILDA CARDIGAN INK
MATILDA CARDIGAN CHERRY
SIMONA BLOUSE BLUE SKY STRIPE
RUBEAR CAP NAVY
MATILDA CARDIGAN KHAKI
MARLA SHORTS BURGUNDY PINK STRIPE
VEGAS SEQUIN SKIRT BLACK WHITE

dream #RUBETTES

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Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Liam Patterns x The Weekend Project Mending Workshop

ruby room toolbox

Liam Patterns x The Weekend Project Mending Workshop

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
A Warm Welcome

vibe

A Warm Welcome

Taking Five

club rubettes

Taking Five