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Agua

Dear Rubettes,

I’m so excited to introduce you to our new Spring collection, Agua (Spanish for water).

After the layers and weight of winter dressing, Agua is our first exhale before the warmer days ahead. We’ve embraced what we think is about to become everyone’s favourite colour of the season ~ but in our iterations across a palette of aqua blues, turquoise and seafoam greens running throughout.

Ready, set, go ~ consider this the warm-up to Resort that’ll be waiting for you at the finish line. This season, I was drawn to the idea of sporty-femme ~ bringing sporty silhouettes together with feminine fabrications and detailing to create some truly special pieces for our Rubettes’ wardrobes.

If you’ve been following along the TikTok journey of the Sabrina Camisole, you’ll know how much love has gone into getting these just right. We’re fairly confident they’ll be joining the RUBY Hall of Fame. Personally, I’ll be adding the below to my basket:

• Rudi Tank in turquoise
• Martha Blouse
• Sol Tank in white
• Coco Bodice in black
• Sonny Pants in cherry

If you can’t be the biggest fan of your own work, who can?

I shot these images myself alongside our team, trying out a slightly different format to what you might be used to seeing from us ~ I hope you love it.

Anyway, I’ve got to run ~ Resort won’t get itself across the finish line.

I’ll be in touch,

Overqualified

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Rain or Shine

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Knit Shop 2026

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Lagoon

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Resort 2025

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Locket

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BLINK

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Dough

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AURA

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RESORT 2024

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Liam Choice

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Peppermint

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Kiss

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RUBY Holiday 2024

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Butter

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Sequence

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Ryder

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Resort 2023

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It Is It Isn't

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Spaces

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Gemini

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