DROP 2 NEW ARRIVALS

NEW ARRIVALS

New
EMMA KNIT TOP BUTTER MERLOT STRIPE | Off-shoulder knitted top crafted in a mid-weight butter merlot striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a matching...
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RUBY

Emma knit top $159

+9
New
COCO SHORT SLEEVE BLAZER BLACK | The Coco Blazer now in a short sleeve ~ A collarless blazer designed in a mid-weight suiting fabric. Make it a set with the Sasha Wrap Pant or pair with...
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RUBY

Coco short sleeve blazer $329

New
SUNFLOWER TOP WHITE | Linen fitted blouse top with a feature sunflower twist at the centre. The sculptural look of this piece makes this an elevated wardrobe staple.
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RUBY

Sunflower top $209

New
RILEY SATIN SASH CAMISOLE WINE | Bias cut camisole designed in a rich wine satin. This top features a built in bust panel that you can wear around the neck as a scarf, tied at the...
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RUBY

Riley satin sash camisole $239

New
TRULLI DRESS PINK BURGUNDY GINGHAM | Sleeveless cotton midi dress with a square neckline and shirred bodice and straps. This dress falls to a full A-line skirt, that features pockets to house all your essentials.
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RUBY

Trulli dress $299

New
ICON STUDDED JEAN MIDTOWN BLUE | Barrel-leg jean designed in our signature midtown blue wash denim with studded seams. Sits mid-waisted with classic 5 pocket and waistband detailing. An updated version of our Icon Jean.
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RUBY

Icon studded jean $319

New
TRULLI MAXI DRESS BLACK | Organic cotton maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...
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RUBY

Trulli maxi dress $319

New
RAQUEL TOP BUTTER BLUE STRIPE | Crafted in a butter blue striped cotton fabric with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to...
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RUBY

Raquel top $239

New
RAMONA HALTER TANK AQUA | Halter neck tank top designed in a mid-weight knit. Features a gold hardware clip on one side, to elevate this staple piece.
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RUBY

Ramona halter tank $149

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PASSIONFRUIT MINI DRESS GARNET POLKA DOT | Mini slip dress with ruffle details, designed in our garnet polka dot print. With a soft vintage look, this is the perfect light-weight summer dress.
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RUBY

Passionfruit mini dress $239

New
BUTTERFLY TANK WHITE | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly tank $99

New
ANASTASIA TANK KALEIDOSCOPE STRIPE | Sleeveless, fitted top with smocking throughout the body to create texture and shape. Features a soft ruffle at the hem, which complements the smocking detail. Make it a set by...
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RUBY

Anastasia tank $229

+1
New
RILEY SASH CAMISOLE FIREWHIRL | Bias cut camisole designed in our firewhirl red colour. This top features a built in bust panel that you can wear around the neck as a scarf, tied at the...
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RUBY

Riley sash camisole $239

New
SOPHIE SHEER PANT BLACK SPARKLE | Palazzo style elastic waist pants, designed in a semi-sheer charcoal chiffon with diamante detailing. The perfect summer pant that will take you from the beach to the event.
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RUBY

Sophie sheer pant $249

New
LEMONADE TIE SKIRT WHITE | Organic cotton maxi skirt with a feature scarf tie at the side. An effortless piece for warm summer days.
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RUBY

Lemonade tie skirt $229

New
MARGIE TIE MINI DRESS PINK BURGUNDY GINGHAM | Organic cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.
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RUBY

Margie tie mini dress $269

New
RAMONA HALTER TANK BLACK | Halter neck tank top designed in a mid-weight knit. Features a gold hardware clip on one side, to elevate this staple piece.
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RUBY

Ramona halter tank $149

New
ANASTASIA SKIRT KALEIDOSCOPE STRIPE | Cotton maxi skirt designed in a vibrant kaleidoscope stripe, with a shirred waist and hip that falls to a floaty, full skirt. This skirt can be worn as a pop...
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RUBY

Anastasia skirt $269

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  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

ONE STOP GIFT SHOP

GIFTS THAT GO THE DISTANCE
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New
BUTTERFLY CAP YELLOW | The perfect finishing touch to any outfit, introducing our new Butterfly embroidered cap. A butter yellow cotton with contrasting blue RUBY flower logo embroidered on the front.
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RUBY

Butterfly cap $79

New
RUBY DRINK BOTTLE AMETHYST | Our very own custom Nalgene drink bottle with a resort design to keep you hydrated over summer.
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NALGENE

Ruby drink bottle $49

New
LOVE STAR NECKLACE WHITE | Chunky white necklace designed with turquoise star-shaped stones in a white finish, and a feature gold pendant. The perfect statement piece to finish off your look.
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RUBY

Love star necklace $79

New
ROPE CHARM BRACELET LIGHT BLUE | Sporty cord bracelet with a feature dolphin and heart charms.
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RUBY

Rope charm bracelet $39

New
RUBY PLAYING CARDS MULTI | Our very own RUBY playing cards, featuring our resident Rubear design in collaboration with artist Shelley Botticelli. A summer essential for the bach, bar or park.
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RUBY

Ruby playing cards $35

FRENCHIE HAIR PIN GOLD | Chromatic gold hair pin is a summer essential for putting a head of hair up on the go. See details below of how we recommend using this pin.
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RUBY

Frenchie hair pin $25

New
SETS EARPLUGS CHARM | Limited edition Sets x RUBY earplugs designed for the dance floor. These earplugs reduce noise by 23 decibels, protecting your ears without sacrificing sound clarity. 
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SETS

Sets earplugs $45

New
SABRINA SCRUNCHIE RED AQUA TARTAN | Small scrunchie made from offcuts of our Resort 2025 collection.
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RUBY

Sabrina scrunchie $25

+5
New
QUILTED TOILETRY BAG RED GINGHAM | Our very own RUBY Toiletry bag! This bag is quilted and stuffed to provide a comfortable home for all your essentials. Designed in our red gingham print.
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RUBY

Quilted toiletry bag $69

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dream #RUBETTES

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
With Love

club rubettes

With Love

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Filoa + Esta McCarthy, Launder Founders

tbiytc

Filoa + Esta McCarthy, Launder Founders

Resort 25 ~ Made in Aotearoa

ruby room toolbox

Resort 25 ~ Made in Aotearoa