Introducing: RUBY x Griffin's Pink Collection 23.09.24

RUBY Creative Director, Deanna Didovich explains "When Griffin's Snacks reached out on this special collaboration, we were so excited to work with such an iconic heritage New Zealand brand. We all love a little tea and biscuit! With the collaboration centred around supporting Breast Cancer Foundation NZ and Griffin's marking its one-million-dollar donation year, it is such a privilege to support this incredible cause."

The packaging of the treats is inspired by the patchwork design of our Sonny Quilt Jacket, bringing the perfect touch of RUBY to the collab. "We wanted the packaging to reflect RUBY as a brand, and we believed this print perfectly translated our playfulness whilst tying into Breast Cancer Foundation NZ's key colour. With pink being a colour that is core to both of our businesses, the design flowed effortlessly, and we can’t wait for our Rubettes & beyond to enjoy these RUBY x Griffin’s treats”.

Through this collaboration, we had the pleasure of Breast Cancer Foundation NZ's nurses visiting RUBY HQ. Through an informative session that covered everything from research & awareness to support & advocacy, below are some of our key takeaways...

While over 3,500 women are diagnosed each year, early detection significantly improves survival rates.

9 women receive a breast cancer diagnosis every day.

Since the introduction of free breast cancer screening, there’s been a 34% reduction in the chance of dying from breast cancer.

If breast cancer is detected by a mammogram, there’s a 95% chance of surviving for 10 years.

Join us in paying it forward to Breast Cancer Foundation NZ by adding a small donation at checkout with your online purchase.

It’s been such an exciting journey bringing these treats to life in collaboration with Griffin's & BCF. More than just a celebration of Kiwi favourites, we are proud to help raise funds and spark important conversations about breast cancer awareness.

Find the Griffin’s Pink Peppermint Biscuits & Eta Uppercuts Sweet Vinaigrette & Pink Shallot Potato Chips up at your local supermarket and Z Energy Stations nationwide, and join us in supporting Breast Cancer Foundation NZ x