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The full line up ~ dress, tops, skirts + trousers ~ all in one place…

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RUBY

Abi scarf $129

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RUBY

Abi scarf $129

New
COCO SHORT SLEEVE TOP SARDINIA FLORAL | A collarless blazer style top designed in our bold embroidered sardinia floral.  Features a wrap over cinched waist and slightly flared sleeves, giving a structured silhouette.
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RUBY

Coco short sleeve top $219

New
ELLE DENIM SHORT MIDTOWN BLUE | Our RUBY favourite Elle Jeans, now available in shorts. Designed in our classic midtown blue, these mid-rise shorts have a longer length fit and a wide leg, making them perfect...
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RUBY

Elle denim short $209

New
DONNA SHORTS BLUE BROWN KNIT WAVE | An update on our Marla Short, knitted booty shorts designed in a blue brown viscose knit wave design. These shorts pair great with a big t-shirt and boots.
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RUBY

Donna shorts $139

New
BUTTERFLY TANK WHITE | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly tank $99

New
BUTTERFLY T-SHIRT WHITE | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly t-shirt $119

New
RUBY SAYS SPF TOTE BLACK | Our RUBY Says SPF tote bag, bringing all the summer vibes! Featuring an embroidered graphic and rope handles, this tote is perfect for just about everything.
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RUBY

Ruby says spf tote $69

New
RUBY SAYS EAT YOUR GREENS TOTE KHAKI | Our RUBY Says Eat Your Greens tote bag, bringing all the summer vibes! Featuring an embroidered graphic and rope handles, this tote is perfect for just about everything.
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RUBY

Ruby says eat your greens tote $69

New
BRIT TANK CHERRY | Cowl neck knitted tank top, crafted in a mid-weight cherry knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be...
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RUBY

Brit tank $149

New
EMMA KNIT MINI DRESS RIVIERA | An update on our Emma Knit Top, now in mini dress version crafted in a mid-weight riviera striped knit. This dress is simple yet elevated and can be worn as...
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RUBY

Emma knit mini dress $189

New
RELAXE HALTER DRESS FROSTED FLORAL | Halter maxi dress designed in our frosted floral print. This dress is fitted through the body, and then falls to a floaty basque-style skirt. Features a bodice-style waistline with a...
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RUBY

Relaxe halter dress $319

New
LYDIA RUFFLE TOP FROSTED FLORAL | An elevated tank top with ruffle detailing, designed in our dreamy frosted floral. Pair with your favourite summer basics.
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RUBY

Lydia ruffle top $199

New
DOMINIQUE MINI DRESS FROSTED FLORAL | Organic cotton mini dress designed in our dreamy frosted floral. This dress has a high neckline and A-line skirt, with a gathered detail on the side that creates a soft...
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RUBY

Dominique mini dress $249

New
ICON STUDDED JEAN MIDTOWN BLUE | Barrel-leg jean designed in our signature midtown blue wash denim with studded seams. Sits mid-waisted with classic 5 pocket and waistband detailing. An updated version of our Icon Jean.
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RUBY

Icon studded jean $319

New
ICON STUDDED JEAN BLACK | Barrel-leg jean designed in a black wash denim with studded seams. Sits mid-waisted with classic 5 pocket and waistband detailing. An updated version of our Icon Jean.
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RUBY

Icon studded jean $319

New
CLOVER STUDDED DENIM SHORT INDIGO | An update on the classic high waisted denim short with retro four pocket detailing and studded seams. Made in a soft washed indigo denim, these are an essential summer companion...
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RUBY

Clover studded denim short $219

New
BERI SHORT MIDNIGHT BLUE STRIPE | A classic summer short, designed in a midnight blue striped organic cotton. Featuring two side pockets with feature RUBY silver snap dome buttons, an elastic waistband and a mid to...
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RUBY

Beri short $189

New
BERI SHIRT MIDNIGHT BLUE STRIPE | A classic summer button up, designed in a midnight blue striped organic cotton. Wear it open with a tank underneath, or make it a set with our Beri Short.
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RUBY

Beri shirt $209

New
THEA SKIRT BROWN DITZY | Flowing maxi skirt, designed in our brown ditzy print. With a soft vintage look, this is the perfect light-weight summer skirt.
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RUBY

Thea skirt $229

New
PASSIONFRUIT DRESS BROWN DITZY | Maxi slip dress with ruffle details, designed in our brown ditzy print. With a soft vintage look, this is the perfect light-weight summer dress. 
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RUBY

Passionfruit dress $329

New
LYDIA RUFFLE MINI DRESS BROWN DITZY | Bias cut mini dress designed in our brown ditzy floral. Features a ruffled neckline and tie-up straps for an asymmetrical look.
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RUBY

Lydia ruffle mini dress $249

New
GLORIA SLEEVELESS TOP BROWN DITZY | Sleeveless top designed in our brown ditzy floral. This top features a built-in neck scarf that you can wear draped at the front, tied as a neck scarf to the...
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RUBY

Gloria sleeveless top $209

New
ALI MINI DRESS BLACK | Black mini dress designed in a heavy weight cotton blend fabric. With a feature floral design along the bust, this is an elevated take on the classic little black dress.
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RUBY

Ali mini dress $289

New
ALI DRESS RED | Vibrant red maxi dress designed in a heavy weight cotton blend fabric. With a feature floral design along the bust, this is an elevated take on the classic slip dress....
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RUBY

Ali dress $389

New
FRONT LEFT PARKA IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival parka, designed in a showerproof iridescent fabric. With secure zip pockets, drawstring hem and a hood,...
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RUBY

Front left parka $169

New
FRONT LEFT SHORT IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival short, designed in a showerproof iridescent fabric. With secure zip pockets and an elastic waistband, these...
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RUBY

Front left short $99

New
RILEY BLOUSE BLUE POLKA DOT | Blue polka dot chiffon top with a shirred bodice and draped batwing sleeves. The perfect top to pair with denim or your favourite skirt.
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RUBY

Riley blouse $229

New
SUNFLOWER T-SHIRT WHITE | A twist on your classic white t-shirt, with an exaggerated off shoulder neckline. Features a drawstring side seam and woven flower patch on the hem.
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RUBY

Sunflower t-shirt $99

New
RUBY SAYS T-SHIRT RUBY SAYS SPF | Cotton t-shirt with a feature RUBY Says SPF design screen printed on the back. The perfect vintage looking summer t-shirt.
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RUBY

Ruby says t-shirt $119

New
RUBY SAYS T-SHIRT EAT YOUR GREENS | Cotton t-shirt with a feature RUBY Says Eat Your Greens design screen printed on the back. The perfect vintage looking summer t-shirt.
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RUBY

Ruby says t-shirt $119

New
TRULLI TOP PINK STRIPE | Sleeveless cotton top with a square neckline. This top falls to a full A-line shape and has shirring through the bust and straps for an accommodating fit. Make it a...
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RUBY

Trulli top $199

New
THEA DRESS TEQUILA SUNRISE FLORAL | Bias cut maxi dress imagined in a tequila sunrise floral fabric. This slip dress features ruffled cap sleeves and a round neckline, that makes for a simple but fun look.
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RUBY

Thea dress $319

New
SELMA DRESS POOLSIDE TARTAN | Cotton midi dress with panel details down the front, and gathers at the side seams to create a dropped waist look. Wide-set straps and a square scooped neckline make this...
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RUBY

Selma dress $319

New
SASHA LINEN WRAP PANT NAVY | Our Rubette favourite Sasha Wrap Pant, now in linen. A straight-leg suiting pant with a feature wrap detail at the waistband, which elevates this simple yet elegant pant. Make it...
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RUBY

Sasha linen wrap pant $269

New
SASHA LINEN WRAP PANT NATURAL | Our Rubette favourite Sasha Wrap Pant, now in linen. A straight-leg suiting pant with a feature wrap detail at the waistband, which elevates this simple yet elegant pant. Make it...
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RUBY

Sasha linen wrap pant $269

New
SASHA LINEN HALTER TOP NAVY | A halter-style top with an open back and ruched detailing, designed in a navy linen. Features a plunging neckline and a slight A-line hem to create shape through the body. Make...
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RUBY

Sasha linen halter top $199

New
SASHA LINEN HALTER TOP NATURAL | A halter-style top with an open back and ruched detailing, designed in a natural linen. Features a plunging neckline and a slight A-line hem to create shape through the body. Make...
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RUBY

Sasha linen halter top $199

New
SASHA HALTER TOP SARDINIA FLORAL | A halter-style top with an open back and ruched detailing, designed in our bold sardinia floral. Features a plunging neckline and a slight A-line hem to create shape through the...
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RUBY

Sasha halter top $199

New
RILEY SASH DRESS BLUE POLKA DOT | Bias cut maxi dress designed in a blue polka dot chiffon. This dress features a built in bust panel that you can wear around the neck as a scarf, tied...
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RUBY

Riley sash dress $369

New
RILEY MINI DRESS BLUE POLKA DOT | Sleeveless mini dress with a double ruffle feature, designed in a light weight blue polka dot chiffon. A modern take on vintage styles, this dress embodies the romantic look.
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RUBY

Riley mini dress $269

New
RELAXE HALTER DRESS OLIVE STRIPE | Halter maxi dress designed in a navy striped organic cotton. This dress is fitted through the body, and then falls to a floaty basque-style skirt. Features a bodice-style waistline with...
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RUBY

Relaxe halter dress $319

New
MARGIE TIE-BACK TOP PINK CHECK | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest top worn with your favourite denim.
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RUBY

Margie tie-back top $239

+5
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LOU MAXI DRESS TEQUILA SUNRISE FLORAL | Fitted bodice-style halter maxi dress with tucks crossing the bust, cut in a light-weight stretch fabric. An exaggerated tie detail at the waist elevates this classic maxi dress.
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RUBY

Lou maxi dress $369

New
KITE MINI DRESS POOLSIDE TARTAN | Cotton mini dress designed in our vibrant poolside tartan. Features a scoop-neckline and a soft A-line silhouette. An effortless summer dress or a perfect layering piece. 
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RUBY

Kite mini dress $199

New
ISOBEL TOP BLACK | An update on our Raquel Top, crafted in a pink petrol tartan. Features a high boat neckline and a scooped back, with ruched detailing at the bust. The tailored fit...
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RUBY

Isobel top $239

New
ICON JEAN INK | Barrel-leg jean designed in our signature ink wash denim. Sits mid-waisted with classic 5 pocket and waistband detailing. A pared back version of our Buzz Jean. 
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RUBY

Icon jean $299

New
GLORIA SLEEVELESS TOP TEQUILA SUNRISE FLORAL | Sleeveless top designed in our bright tequila sunrise floral. This top features a built-in neck scarf that you can wear draped at the front, tied as a neck scarf to...
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RUBY

Gloria sleeveless top $209

New
FLORY MINI DRESS POOLSIDE TARTAN | Cotton mini dress designed with a gathered neckline and a tie at the centre front. Made from organic cotton in a poolside tartan, this dress can be worn on or...
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RUBY

Flory mini dress $249

New
ELLE DENIM SHORT UNWASHED | Our RUBY favourite Elle Jeans, now available in shorts. Designed in our classic unwashed denim, these mid-rise shorts have a longer length fit and a wide leg, making them perfect...
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RUBY

Elle denim short $209