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New
MARGIE TIE MINI DRESS PEACHIE TARTAN | Cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.
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RUBY

Margie tie mini dress $269

New
LINEN TEA TOWEL STRAWBERRIE | Our very own RUBY Tea Towel. Featuring a strawberry graphic, this linen tea towel is the perfect addition to any home.
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RUBY

Linen tea towel $49

New
LINEN TEA TOWEL OLIVE STRIPE | Our very own RUBY Tea Towel. Featuring an olive stripe graphic, this linen tea towel is the perfect addition to any home.
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RUBY

Linen tea towel $49

New
LINEN TEA TOWEL OLIVES | Our very own RUBY Tea Towel. Featuring an olive graphic, this linen tea towel is the perfect addition to any home.
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RUBY

Linen tea towel $49

New
LINEN TEA TOWEL SPLASH | Our very own RUBY Tea Towel. Featuring a martini graphic, this linen tea towel is the perfect addition to any home.
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RUBY

Linen tea towel $49

New
TRULLI SKIRT WHITE | Floaty basque style maxi skirt imagined in a crisp white cotton poplin fabric. This skirt features a bodice-style waistline, that falls to a full, wide skirt.
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RUBY

Trulli skirt $269

+1
New
RUBEBE CAP KHAKI | The perfect finishing touch to any outfit, introducing our new Rubebe embroidered cap. A khaki cotton with contrasting colour 'RUBEBE' embroidered on the front.
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RUBY

Rubebe cap $69

Out of stock
RUBEAR CAP NAVY | The perfect finishing touch to any outfit, introducing our new Rubear embroidered cap. A navy cotton with contrasting colour Rubear design by Shelly Botticelli embroidered on the front.
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RUBY

Rubear cap $69

New
HEART CHAIN RAINBOW | This long beaded chain features beaded detailing, with hearts at each end. Tie this chain onto any bag. 
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RUBY

Heart chain $35

New
DUCK KEYCHAIN RAINBOW | This keychain features rainbow beaded detailing and with a duck charm. The perfect accessory to any bag. 
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RUBY

Duck keychain rainbow $29

New
CONCH BAG CHAIN PINK | This long beaded chain features heart and conch shell bead detailing. At each end are two metal clasps. The perfect accessory to any bag.
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RUBY

Conch bag chain $35

New
CLOUD KEYCHAIN RAINBOW | This keychain features rainbow beaded detailing and with a cloud charms. The perfect accessory to any bag. 
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RUBY

Cloud keychain rainbow $29

New
CHROME RUBY REUSABLE BAG SILVER | Reusable shopping bag design in a silver chrome colour. Makes shopping that much fun!
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RUBY

Chrome ruby reusable bag $25

New
CHROME RUBY REUSABLE BAG PINK | Reusable shopping bag design in a pink chrome colour. Makes shopping that much fun!
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RUBY

Chrome ruby reusable bag $25

New
CHOPPING BOARD RED MARBLE | Collaborating with Critical, a Māori owned company focused on sustainable materials for architecture & interiors, we bring you a 100% recycled chopping board. Working with Spacebar Design, this is made...
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RUBY

Chopping board $129

New
BUTTERFLY BAG CHAIN BLUE GREEN | This long beaded chain features heart and butterfly bead detailing. At each end are two metal clasps. The perfect accessory to any bag.
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RUBY

Butterfly bag chain $35

New
RUBÉBÉ MIRELLA DRESS PALE PINK | Our much loved Mirella Prairie Dress makes a return for our Rubébé's! A-line maxi dress that is fitted through the top and continues into an floaty skirt, with a round...
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RUBY

Rubébé mirella dress $119

New
RUBÉBÉ MIRELLA DRESS CORNFLOWER | Our much loved Mirella Prairie Dress makes a return for our Rubébé's! A-line maxi dress that is fitted through the top and continues into an floaty skirt, with a round...
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RUBY

Rubébé mirella dress $119

New
RUBÉBÉ MONACO SUNDRESS CHERRY | One for our Rubébé's! Cap sleeve mini dress with a feature ruffle across the neckline and sleeve. This dress has a fitted bodice with a dropped waist and falls to...
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RUBY

Rubébé monaco sundress $119

New
RUBÉBÉ MARGIE TIE MINI DRESS PINK APPLE STRIPE | One for our Rubébé's! Cotton mini dress with a square band at the chest. The skirt falls into an A-line shape with a bow tie closure at the back. Make...
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RUBY

Rubébé margie tie mini dress $119

New
RESORT SCREENSAVER RUBEAR | Introducing our artist collab for RUBY Resort 2024 artwork, with Shelley Bottecilli. Shelley’s fresh designs bring a sense of fun and lightheartedness to the collection, featuring bold lines, bright colours...
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RUBY

Resort screensaver $0

New
MONACO TANK PINK RED STRIPE | Sleeveless bodice style tank designed in a stretch blue striped cotton. This top features dainty straps and bust detailing, creating a sweetheart neckline. Make it a set by pairing this...
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RUBY

Monaco tank $179

New
MARGIE TIE MINI DRESS PINK RED STRIPE | Cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.
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RUBY

Margie tie mini dress $269

New
FIREBIRD COWL SLEEVELESS TOP WHITE | Sleeveless top crafted in a luxe white satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.
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RUBY

Firebird cowl sleeveless top $239

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New
FIREBIRD COWL SLEEVELESS TOP JETTA GREEN | Sleeveless top crafted in a luxe jetta green satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.
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RUBY

Firebird cowl sleeveless top $239

+2
New
RESORT SCREENSAVER COWGIRL BOOT | Introducing our artist collab for RUBY Resort 2024 artwork, with Shelley Bottecilli. Shelley’s fresh designs bring a sense of fun and lightheartedness to the collection, featuring bold lines, bright colours...
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RUBY

Resort screensaver $0

New
RESORT SCREENSAVER STRAWBERRIE | Introducing our artist collab for RUBY Resort 2024 artwork, with Shelley Bottecilli. Shelley’s fresh designs bring a sense of fun and lightheartedness to the collection, featuring bold lines, bright colours...
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RUBY

Resort screensaver $0

New
RESORT SCREENSAVER OLIVES | Introducing our artist collab for RUBY Resort 2024 artwork, with Shelley Bottecilli. Shelley’s fresh designs bring a sense of fun and lightheartedness to the collection, featuring bold lines, bright colours...
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RUBY

Resort screensaver $0

New
RELAXE HALTER DRESS NAVY STRIPE | Halter maxi dress designed in a navy striped organic cotton. This dress is fitted through the body, and then falls to a floaty basque-style skirt. Features a bodice-style waistline with...
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RUBY

Relaxe halter dress $299

New
SIMONA PANT ESPRESSO | High waisted pant with a straight leg, designed in a rich espresso satin. These pants have a facing finish, that creates a clean, no-waistband look.
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RUBY

Simona pant $259

Coming Soon
RODEO BLOUSE BONE | Cap sleeve tiered blouse designed in a bone colour. This top has an elasticated waist, with a tie at the centre and a V-neckline at both the front and back....
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RUBY

Rodeo blouse $229

Coming Soon
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RUBY

Relaxe halter dress $299

New
QUILITED TOILETRY BAG SAMBA | Our very own RUBY Cosmetic Bag! This bag is quilted and stuffed to provide provide a comfortable home for all your essentials. Designed in our samba floral.
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RUBY

Quilited toiletry bag $69

New
BENNY HAIR TIES MULTI STRIPE | Pack of 3 hair ties in three different tonal stripes; blue, green, pink.
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RUBY

Benny hair ties multi stripe $10

New
BENNY HAIR TIES MULTI | Pack of 3 hair ties in red, pink and blue stripe. 
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RUBY

Benny hair ties multi $10

Coming Soon
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RUBY

Rodeo maxi skirt $269

New
FLORY MINI DRESS BLACK GINGHAM | Cotton mini dress designed with a gathered neckline with a ribbon at the centre front. Made from organic cotton in a black gingham, this dress can be worn on or...
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RUBY

Flory mini dress $239

New
QUILTED COSMETIC BAG PINK BURGUNDY GINGHAM | Our very own RUBY Cosmetic Bag! This bag is quilted and stuffed to provide provide a comfortable home for all your essentials. Designed in our pink burgundy gingham.
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RUBY

Quilted cosmetic bag $55

New
BOW TIE LAPTOP CASE 15
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RUBY

Bow tie laptop case 15" $69

New
BOW TIE LAPTOP CASE 13
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RUBY

Bow tie laptop case 13" $69

New
BOW TIE LAPTOP CASE 13
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RUBY

Bow tie laptop case 13" $69

New
BOW TIE LAPTOP CASE 13
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RUBY

Bow tie laptop case 13" $69

New
MIRELLA V-NECK DRESS PALE PINK | An iconic favourite is back, in a pale pink colour. Short sleeve midi dress with a deep V-neckline and a double drawstring waist in the signature Mirella fabric, a delicate...
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RUBY

Mirella v-neck dress $159

New
MIRELLA SHORT SLEEVE WRAP DRESS CORNFLOWER | An iconic favourite is back, in a cornflower blue colour. Floaty wrap dress with short elasticated ruffle sleeves and an adjustable waist tie in the signature Mirella fabric, a delicate...
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RUBY

Mirella short sleeve wrap dress $159

New
MIRELLA SHORT SLEEVE WRAP DRESS CHILLI | An iconic favourite is back, in a vibrant chill colour. Floaty wrap dress with short elasticated ruffle sleeves and an adjustable waist tie in the signature Mirella fabric, a delicate...
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RUBY

Mirella short sleeve wrap dress $159

New
MIRELLA PRAIRIE DRESS PALE PINK | An iconic favourite is back, in a pale pink colour. A-line maxi dress that is fitted through the top and continues into an floaty skirt, with a round neckline and...
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RUBY

Mirella prairie dress $159

New
RAQUEL BOW SHORT DARK GREEN STRIPE | Mid-waist cotton shorts designed in a dark gingham. These shorts feature a bow detail at each side seam. Make it a set by pairing these shorts with the Margie Tie...
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RUBY

Raquel bow short $169

New
MARGIE TIE-BACK TOP DARK GREEN STRIPE | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim. 
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RUBY

Margie tie-back top $239

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