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New
BEAU TANK BLACK | Scoop neck tank with a lattice knit, in a black colour. An elevated take on a classic black tank.
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RUBY

Beau tank $139

Out of stock
ANDIE LINEN PANT JAVA | Palazzo style elastic waist pants with a tie, in a light-weight java coloured linen. These pants are high waisted, uncomplicated, and classically cool.
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RUBY

Andie linen pant $249

Out of stock
TRULLI MAXI DRESS RED TARTAN | Cotton tartan maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...
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RUBY

Trulli maxi dress $299

New
RUBEBE CAP BURGUNDY | The perfect finishing touch to any outfit, introducing our new Rubebe embroidered cap. A burgundy cotton with contrasting colour 'RUBEBE' embroidered on the front.
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RUBY

Rubebe cap $69

New
RINA TANK BLUE CHERRY | Ribbed knitted tank top designed in a contrasting blue and cherry colour way. This staple tank can be worn many ways by adjusting the straps, giving you 4 options in...
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RUBY

Rina tank $139

MELON MAXI DRESS AURORA FLORAL | Maxi slip dress with a cowl neckline, designed in our aurora floral crepe. Wear this dress on the shoulder or as a one-shoulder silhouette.
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RUBY

Melon maxi dress $329

Out of stock
MARGIE TIE-BACK MAXI DRESS BLACK TARTAN | Cotton maxi dress with a square band bust. The skirt falls into a ruffled tier hem with an exposed back and bow tie closure.
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RUBY

Margie tie-back maxi dress $289

Low Stock
FIREBIRD COWL SLEEVELESS TOP SERENITY | Sleeveless top crafted in a luxe serenity blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.
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RUBY

Firebird cowl sleeveless top $239

+2
FIREBIRD COWL GOWN BLACK | Sleeveless midi dress crafted in luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.
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RUBY

Firebird cowl gown $399

+2
New
EMMA KNIT LONG SLEEVE CANDY STRIPE | Off-shoulder long sleeve knitted top crafted in a candy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit long sleeve $199

+3
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RUBY

Rain hoop $39

Out of stock
MATILDA CARDIGAN MACARON | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
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RUBY

Matilda cardigan $299 $239

+9
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RUBY

Agnes earring $49

New
BUZZ JEAN WHITE | Barrel-leg jean designed in a white denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.
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RUBY

Buzz jean $289

New
BUZZ JEAN UNWASHED | Barrel-leg jean designed in a raw wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.
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RUBY

Buzz jean $289

New
RUBEBE CAP CHOCOLATE | The perfect finishing touch to any outfit, introducing our new Rubebe embroidered cap. A chocolate cotton with contrasting colour 'RUBEBE' embroidered on the front.
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RUBY

Rubebe cap $69

New
LARA HAIR CLAW OLIVE | Olive hair claw, this is a staple accessory for summer - perfect for beach hair. Holds half a head of hair and is comfortable enough to wear from morning to night.
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RUBY

Lara hair claw $29

New
LARA HAIR CLAW CREAM | Cream hair claw, this is a staple accessory for summer - perfect for beach hair. Holds half a head of hair and is comfortable enough to wear from morning to night.
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RUBY

Lara hair claw $29

Out of stock
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RUBY

Lollo sock $25

RUE BLAZER JAVA | Single breasted slouchy style blazer designed in a rich java shade. This blazer is an everyday wardrobe staple.
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RUBY

Rue blazer $369

New
EMMA KNIT TOP COBALT | Off-shoulder knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit top $149

+7
Out of stock
TRULLI TIE TOP BLUE YELLOW CHECK | Sleeveless shirred tank top, with tie closures down the centre front. This tank is designed in a blue and yellow checked cotton, and pairs with our Trulli Pant.
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RUBY

Trulli tie top $209

Out of stock
SKY SHIRRED LONG SLEEVE FOREST GINGHAM | Long sleeve top designed in a forest green gingham. This top is shirred, giving it stretch all over. Features a high, round neckline and ruffles at the cuffs and hem....
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RUBY

Sky shirred long sleeve $249

Low Stock
SKY SHIRRED DRESS FOREST GINGHAM | Short sleeve mini dress designed in a forest green gingham cotton. This dress features shirring through out the body, making it stretchy and close-fitting to the body.
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RUBY

Sky shirred dress $229

Out of stock
SANDLER RUFFLE SHIRT PINK STRIPE | Long sleeve pink striped shirt with ruffles down the placket and a rounded collar. This top features elasticated ruffle cuffs, this piece is an elevated take on the classic shirt...
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RUBY

Sandler ruffle shirt $259

+2
Low Stock
RAQUEL TOP BLACK | Crafted in a crisp cotton with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit close to...
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RUBY

Raquel top $239

Low Stock
MATILDA CARDIGAN PAPRIKA | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
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RUBY

Matilda cardigan $299

+9
CORVETTE TROUSER NAVY BLUE | A new take on the an all-time RUBY favourite. The Corvette Trouser is now available in a two-tone version. Sporty, high-waisted pant with a wide-leg silhouette. The stripe on the...
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RUBY

Corvette trouser $249

+6
Out of stock
SABRINA SCRUNCHIE CHILLI | Small scrunchie made from the offcuts of our signature satin styles.
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RUBY

Sabrina scrunchie $19

MATILDA CARDIGAN COCOA | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
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RUBY

Matilda cardigan $299

+9
Low Stock
EMMA KNIT LONG SLEEVE DONKEY | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit long sleeve $199

+3
Low Stock
EDDIE SHIRT WHITE | A RUBY spin on a classic shirt shape, meet Eddie, a crisp white shirt that will bring fun into your wardrobe. Features a close fit that nips in at the...
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RUBY

Eddie shirt $249

Out of stock
EDDIE SHIRT BLUE SKY STRIPE | A RUBY spin on a classic shirt shape, meet Eddie, blue striped shirt that will bring fun into your wardrobe. Features a close fit that nips in at the waist,...
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RUBY

Eddie shirt $249

New
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RUBY

Cupid studs $35

Low Stock
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RUBY

Cupid studs $35

New
BUZZ JEAN INDIGO | Barrel-leg jean designed in an indigo wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.
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RUBY

Buzz jean $289

Out of stock
TRULLI SKIRT PINK RED STRIPE | Floaty basque style maxi skirt imagined in a pink striped cotton. This skirt features an asymmetrical bodice-style waistline, that falls to a full, wide skirt.
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RUBY

Trulli skirt $269

+2
MATILDA CARDIGAN SKY BLUE | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
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RUBY

Matilda cardigan $299

+9
MATILDA CARDIGAN BUTTER | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
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RUBY

Matilda cardigan $299

+9
Out of stock
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RUBY

Betty scrunchie $25

Out of stock
SANDLER SKIRT BLACK | Tennis style maxi skirt with a pleated drop waist. Designed in a soft, black cotton, this skirt is floaty when you walk and is cool to wear.
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RUBY

Sandler skirt $269 $199

Out of stock
BETTY SCRUNCHIE GREEN AQUA CHECK | Oversized scrunchie made from the offcuts from our Sequence 2024 collection.
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RUBY

Betty scrunchie $25

Out of stock
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RUBY

Betty scrunchie $25

Coming Soon
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RUBY

Molly blouse $229

Out of stock
JOSIE SWEATER PINK RED STRIPE | Balloon sleeve sweater designed in a super cosy wool blend. This sweater has a brushed texture with a super soft hand-feel.
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RUBY

Josie sweater $329

Out of stock
RUBY X EMMA JING SCRUNCHIE WHITE | Oversized lace scrunchie featured as part of Summer Fling with Emma Jing, our Holiday 2024 collaboration with local Aotearoa designer, Emma Jing. A fun take on a classic scrunchie.
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RUBY

Ruby x emma jing scrunchie $49

+2
Out of stock
RUBY X EMMA JING SCRUNCHIE RED GINGHAM | Oversized red gingham scrunchie featured as part of Summer Fling with Emma Jing, our Holiday 2024 collaboration with local Aotearoa designer, Emma Jing. A fun take on a classic scrunchie.
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RUBY

Ruby x emma jing scrunchie $49

+2
Out of stock
RUBY X EMMA JING SCRUNCHIE COBALT GINGHAM | Oversized cobalt gingham scrunchie featured as part of Summer Fling with Emma Jing, our Holiday 2024 collaboration with local Aotearoa designer, Emma Jing. A fun take on a classic scrunchie.
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RUBY

Ruby x emma jing scrunchie $49

+2