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Out of stock
GLORIA TOP WHITE | Short sleeve blouse designed in a buttery soft magnolia cupro fabric. This blouse features a built-in neck scarf that you can wear draped at the front, tied as a neck...
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RUBY

Gloria top $229

Out of stock
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FLORA

Gold hoops $65

Out of stock
GOLDIE CARDIGAN PINK MULTI | Longsleeve knit cropped cardigan designed in the iconic RUBY Goldie floral in a new pink, yellow and orange colourway. Features matte buttons and pairs perfectly with the Goldie Maxi Dress.
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RUBY

Goldie cardigan $139 $29

Out of stock
GOLDIE T-SHIRT PINK MULTI | Cropped t-shirt with a feature key hole and tie detail at the neckline, designed in the iconic RUBY Goldie floral in a new pink, yellow and orange colour way. This...
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RUBY

Goldie t-shirt $129 $39

Out of stock
GRACE BELT BLACK MULTI | Floral glass pendant belt with a hemp cord, designed to wear on your waist or your hips. Wear over skirts, dresses or tied through your favourite denim or trouser loops. Each glass Flora...
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FLORA

Grace belt $179

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FLORA

Grace belt $179

Out of stock
GRACE BELT NATURAL MULTI | Floral glass pendant belt with a hemp cord, designed to wear on your waist or your hips. Wear over skirts, dresses or tied through your favourite denim or trouser loops. Each glass Flora piece is...
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FLORA

Grace belt $179

Low Stock
GT-2160 BREEZE SNEAKER BROWN BLUE | A reimagination of an iconic style, preserving the sleek aesthetic with new cut-out features which allows for more ventilation in warmer conditions or for a cute pair of socks to...
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ASICS

Gt-2160 breeze sneaker $240

Out of stock
GUST SUNGLASS BLACK | Narrow and bold in shape, this sunglass channels euro summer chic.
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A.KJAERBEDE

Gust sunglass $99

Out of stock
GUST SUNGLASS MATTE GREY | Narrow and bold in shape, this sunglass channels euro summer chic.
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A.KJAERBEDE

Gust sunglass $99

Out of stock
GWEN STRAPLESS DRESS ICE | Strapless cotton dress designed with panel detailing that falls to box pleats throughout. This dress is classic in a cool ice blue colour, perfect for a summer wedding or event.
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RUBY

Gwen strapless dress $319 $79

Low Stock
HALO SHORT BUTTER | Satin short with lace trim detailing, designed in a silky butter viscose. These shorts have an elasticated waist and feature lace applique patches. Make it a set with our Madrid...
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RUBY

Halo short $159 $79

Second
HAND TOWEL BURGUNDY POLKA DOT | Our very own RUBY hand towels! Imagined in our favourite pink and burgundy colour way, in a polka dot design.     RUBY Upside Down recognises that nothing is ever...
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RUBY

Hand towel $19 $9

Out of stock
HAND TOWEL STAR STRIPE | Our very own RUBY hand towels! Imagined in our favourite pink and burgundy colour way, in a star stripe design.     RUBY Upside Down recognises that nothing is ever...
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RUBY

Hand towel $19 $9

Out of stock
HANDMADE SPONGE PASTEL | Pastel kitchen sponge that makes washing your dishes a little more fun. They also require less soap than a traditional sponge, last much longer, and are cleaner as bacteria does...
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SPONGE NYC

Handmade sponge $29 $5

Out of stock
HANDMADE SPONGE RAINBOW | Rainbow kitchen sponge that makes washing your dishes a little more fun. They also require less soap than a traditional sponge, last much longer, and are cleaner as bacteria does not...
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SPONGE NYC

Handmade sponge $29 $5

Out of stock
HARLEY BOW DRESS SANGRIA | Shoestring cotton midi dress designed in a sangria coloured linen. Simple details like the shoestring tie at the bust and side split make this dress a summer staple.
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RUBY

Harley bow dress $269 $99

Low Stock
HARLOW JEAN INDIGO | Straight-leg jean designed in our classic indigo denim wash. These jeans sit high-waisted, with a double yoke feature at the back.
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RUBY

Harlow jean $289 $79

Out of stock
HARRIET JACKET RED DAISY | Quilted padded jacket, designed with a relaxed fit with generous sleeves, meaning it will easily layer over your chunkiest knits. This jacket has a high, stand up collar with snap...
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RUBY

Harriet jacket $289 $179

Out of stock
HARRIET VEST NAVY DAISY | Quilted padded vest, designed in a loose silhouette, making this the perfect layering piece. Designed in our RUBY navy daisy print on a cream base.
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RUBY

Harriet vest $249 $119

Low Stock
HAZEL RUFFLE DRESS SERENITY | Bias cut midi dress with a feature ruffle neckline in a serenity blue satin. Features a back tie and scooped neck that adds to the soft look of this dress.
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RUBY

Hazel ruffle dress $349 $129

Out of stock
HAZEL RUFFLE DRESS BLUE SCATTER HEARTS | Bias cut midi dress with a feature ruffle neckline in a blue scatter heart print. Features a back tie and scooped back neck that adds to the soft look of...
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RUBY

Hazel ruffle dress $89

Out of stock
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RUBY

Heart hair claw small $25 $15

Out of stock
HEART ROPE HOOPS GOLD | Gold heart-shaped hoops in a rope design. A fun twist on a classic hoop shape.
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RUBY

Heart rope hoops $35

Out of stock
HERE FOR A GOOD TIME | HERE FOR A GOOD TIME: Organised thoughts from a disorganised mind by comedian Chris Parker.
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CHRIS PARKER

Here for a good time $35

Out of stock
HERO MAXI DRESS BLUE GINGHAM | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split in an organic blue gingham cotton. The shirring at the waist accentuates the full skirt.
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RUBY

Hero maxi dress $299

Out of stock
HERO MAXI DRESS BURGUNDY | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split in an organic burgundy cotton. The shirring at the waist accentuates the full skirt.
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RUBY

Hero maxi dress $299 $229

Out of stock
HERO MAXI DRESS GARNET | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split in a garnet red cotton. The shirring at the waist accentuates the full skirt.
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RUBY

Hero maxi dress $299 $249

Out of stock
HERO MAXI DRESS SOMETHING BLUE FLORAL | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split imaged in our something blue organic cotton. The shirring at the waist accentuates the full skirt.
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RUBY

Hero maxi dress $299 $249

Out of stock
HERO SHORT MARIGOLD | A loose fitting short with an elasticated waistband that sits mid-thigh. Features a faux dome detail and inseam pockets. Light-weight and super comfortable, these shorts can be paired with the matching...
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RUBY

Hero short $129 $39

Low Stock
HERO TOP GARNET | An update on our Hero Maxi Dress, this double strap top features a plunge neckline and shirred waist detail, designed in an organic red cotton. With multiple ways to tie,...
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RUBY

Hero top $229 $99

Out of stock
HIT LIST PINK BLUE | Get your To-do's in order and write every possible kind of list with this little pad. Half the pages are pale pink, and the rest are baby blue.
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RISOTTO STUDIO

Hit list $29 $15

Out of stock
HONEY MIDI DRESS BLACK CHECK | V-neck midi dress, made in a lightweight cotton check. Fitted around the waist flowing to an A-line skirt, this dress is a timeless piece.
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RUBY

Honey midi dress $229 $159

Out of stock
HOW TO LOITER IN A TURF WAR | A genre-bending work of autobiographical fiction from one of Aotearoa’s fiercest and most versatile artists.
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JESSICA HANSELL

How to loiter in a turf war $28 $19

Out of stock
HYDRA OFF SHOULDER BLOUSE NAVY YELLOW TARTAN | Short sleeve blouse with a gathered neckline and a tie at the centre front. This blouse can be worn on or off the shoulder. 
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RUBY

Hydra off shoulder blouse $199 $99

Out of stock
HYDRA OFF SHOULDER BLOUSE OCEAN | Short sleeve blouse with a gathered neckline and a tie at the centre front made from a delicate translucent ramie voile. This blouse can be worn on or off the...
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RUBY

Hydra off shoulder blouse $199 $79

Out of stock
HYDRA OFF SHOULDER BLOUSE WHITE | Short sleeve blouse with a gathered neckline and a tie at the centre front, made from a delicate translucent ramie voile. This blouse can be worn on or off the...
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RUBY

Hydra off shoulder blouse $199 $129

Out of stock
HYDRA SKIRT BLACK | Gathered maxi skirt designed in a textured raime voile. This skirt sits light and floaty, with a flat waistband. Truly the perfect summer staple. 
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RUBY

Hydra skirt $229 $129

Out of stock
HYDRA TIE BLOUSE WHITE | Floaty long sleeve blouse with a V-neckline and ties at the centre front made from a delicate translucent ramie voile. This blouse features a drawstring so you can wear this...
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RUBY

Hydra tie blouse $209 $139

Out of stock
ICE CREAM SCOOP SILVER | Unlock the perfect scoops at home with the Duck Island ice cream scoop.
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DUCK ISLAND

Ice cream scoop silver $20

Out of stock
ICON JACKET MIDTOWN BLUE | Cropped denim jacket with a cross-over slide buckle feature, designed in our classic midtown blue wash. A modern update on a wardrobe staple, pair with the matching Apple Jean for...
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RUBY

Icon jacket $299 $99

Out of stock
ICON JACKET UNWASHED | Cropped denim jacket with cross-over slide buckle feature, designed in our classic unwashed denim. A modern update on a wardrobe staple, pair with our matching Icon Jean for a double...
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RUBY

Icon jacket $299 $129

Out of stock
ICON JEAN INDIGO | Barrel-leg jean designed in our signature indigo wash denim. Sits mid-waisted with classic 5 pocket and waistband detailing. A pared back version of our Buzz Jean. 
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RUBY

Icon jean $299 $129

Low Stock
ICON JEAN INK | Barrel-leg jean designed in our signature ink wash denim. Sits mid-waisted with classic 5 pocket and waistband detailing. A pared back version of our Buzz Jean. 
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RUBY

Icon jean $299 $129

Out of stock
ICON JEAN UNWASHED | Barrel-leg jean designed in our signature un-washed denim. Sits mid-waisted with classic 5 pocket and waistband detailing. A pared back version of our Buzz Jean. 
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RUBY

Icon jean $299 $129

Out of stock
ICON SHIRT BLUE STRIPE | Classic slouchy shirt in a crisp blue striped cotton, an update on our Ida Shirt. Featuring a RUBY heart patch on the pocket, this shirt is a timeless wardrobe staple.
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RUBY

Icon shirt $229 $179

Low Stock
ICON STUDDED JEAN BLACK | Barrel-leg jean designed in a black wash denim with studded seams. Sits mid to high-waisted with classic 5 pocket and waistband detailing. An updated version of our Icon Jean.
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RUBY

Icon studded jean $319

Out of stock
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RUBY

Ida shirt $219

Out of stock
IDA SHIRT BUTTER NAVY STRIPE | Relaxed crisp shirt with classic shirt detailing and a large contrast stripe pocket, designed in butter and navy striped cotton. This piece is a timeless wardrobe staple that you will...
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RUBY

Ida shirt $219