From you to who? Join the movement... From you to who? Join the movement...

RUBY SAYS RECYCLE

Powered by you, our Rubette community, RUBY Says Recycle offers second hand, samples, + seconds to be shopped in select RUBY stores and our standalone RUBY Says Recycle store at 255 Broadway, Newmarket. You can join the movement at any time and share your pre-loved RUBY & Liam pieces with your fellow Rubettes.

Whether you’re finding something you missed the first time, or passing along a piece that has done its dash with you, RUBY Says Recycle keeps the process simple: minimal admin, a voucher in hand before the sale, and the joy of giving another Rubette their chance to love it too. From you to who?

SELL with RUBY Says Recycle

Although we believe our RUBY + Liam pieces are made to be worn and kept forever, we recognise that like everything in this world, you can change, evolve and move on.

We also know that our Rubettes see the importance in circularity and extending the life of their clothing. It makes us so excited that they will have the possibility of shopping for a piece they thought they missed out on, at an even sweeter price.

Want to join the movement?

LEARN MORE


We believe that a thriving future for our industry exists in a truly circular system. We envisage RUBY to be a place that celebrates both new and second hand clothing. We want 25% of our sales to come from RUBY Says Recycle by 2030 and since the launch of RUBY Says Recycle in 2021, we are well on our way...

WHAT IS RUBY SAYS RECYCLE?

SECOND HAND

With a few special memories behind it already, a second hand piece has been contributed to RUBY Says Recycle by a Rubette who would love to rehome it to another Rubette - second life here we come!

SAMPLES

A garment created during our production process to understand best fit and construction. Samples can be one-of-a-kind in fabrics or styles you haven’t seen from RUBY before, they could be the very first prototype or the final sample used in one of our lookbooks.

SECONDS

Perfectly imperfect, for whatever reason a Second has incurred small quirks or minor flaws that have prevented this piece from landing in a RUBY store.

VINTAGE

In the spirit of looking back to look forward, a RUBY Says Recycle Vintage piece has been hand-picked by one of our RUBY team when finding inspiration on their overseas travels. A growing category that's key to hitting our goal, with exciting developments underway.

FIND US ON IG @RUBYSAYSRECYCLE

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OPEN HOUSE ♻️ Shifting the focus from what’s new to what’s next, RUBY welcomes our first ever standalone @rubysaysrecycle store at 255 Broadway, Newmarket. Teaming up with the brains behind RUBY Mount Maunganui and our Ponsonby flagship store, @samboanas, who traded pink for green to bring our latest space to life....⁠ ⁠ With over 1000 pre-loved pieces contributed by your fellow Rubettes, there’s a little something for everyone ~ and then some. We can't wait to welcome you #rubynz x
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PACK IT UP 💌 All is underway for something a little special ~ see you next week Rubettes… #rubynz x
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ONE MORE SLEEP 🔑🩷 Tomorrow’s the day ~ our @rubysaysrecycle ⁠ standalone store opens at 255 Broadway, Newmarket. Dream Rubettes @bontlenyana_, @bontle20, @jessiekirk_ + @asianbellahadid have already claimed their spots, testing out the store iPad and lighting in our new RUBY Says Recycle home… Safe to say, selfie approved.⁠ ⁠ To celebrate opening day, the first 5 people who bring in pre-loved RUBY or Liam pieces can swap the same number of items with anything they like from the racks (T&Cs apply). We can’t wait to welcome you in! #rubynz x⁠
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DROP IN + DROP OFF 🫳 Bring in your pre-loved RUBY or Liam pieces in exchange for a voucher to spend on any piece of your choice! A wardrobe cleanse just in time for the weekend… #rubynz x
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PACK IT UP 💌 All is underway for something a little special ~ see you next week Rubettes… #rubynz x
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PACK IT UP 💌 All is underway for something a little special ~ see you next week Rubettes… #rubynz x
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FROM BUTTER TO BLINK 🌟 One season to the next ~ no matter the year, RUBY winter always finds its way back onto our racks… Take your pick, past or present #rubynz x
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rubytakessnaps
OPEN HOUSE ♻️ Shifting the focus from what’s new to what’s next, RUBY welcomes our first ever standalone @rubysaysrecycle store at 255 Broadway, Newmarket. Teaming up with the brains behind RUBY Mount Maunganui and our Ponsonby flagship store, @samboanas, who traded pink for green to bring our latest space to life....⁠ ⁠ With over 1000 pre-loved pieces contributed by your fellow Rubettes, there’s a little something for everyone ~ and then some. We can't wait to welcome you #rubynz x
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REMEMBER WHEN 💌 Some of our favourite RUBY Says Recycle pieces ~ samples + pre-loved ~ in prep for something special we have planned soon… Bring in your pre-loved RUBY or Liam pieces to any RUBY store in exchange for a voucher to spend on any piece of your choice! Learn more about Take Back via the link in our bio #rubynz x
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FROM BUTTER TO BLINK 🌟 One season to the next ~ no matter the year, RUBY winter always finds its way back onto our racks… Take your pick, past or present #rubynz x
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OH WE’RE BACK 💞 Didn’t want to miss out on the Knit Shop fun so RSR returns in RUBY Ponsonby + Wellington… A curated selection of pre-loved knitwear from our Rubettes in celebration of the launch of RUBY Knit Shop 2025. Shop in store now #rubynz x
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TOP DRAWER 💙 Neatly tucked away, always within reach… Bring in your preloved RUBY + Liam clothing to any RUBY store to receive a loyalty voucher to spend on any full-priced pieces of your choice! #rubynz x
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PLOT TWIST ♻️ We said two final weeks for our Broadway Pop Up but we’re staying put for a little longer… Lucky you ~ our home of samples, seconds & second-hand pieces contributed by your fellow Rubettes is still open for weeks to come. Come say hi! #rubynz x

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore Ruby Room
Open House ~ RUBY Says Recycle Broadway

vibe

Open House ~ RUBY Says Recycle Broadway

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore Ruby Room
Em's Letter ~ From you to who? RUBY Says Recycle's next chapter

club rubettes

Em's Letter ~ From you to who? RUBY Says Recycle's next chapter

Em's Letter ~ RSR is Back BB

club rubettes

Em's Letter ~ RSR is Back BB

RUBY SAYS RECYCLE FAQS

If you are interested in being a part of RUBY Says Recycle, you can contribute your RUBY + Liam pieces and drop them off at any RUBY store. See just how it all works in our guide here.

The items you return to us will be priced at what we believe to be a fair market value for the garment, taking into consideration its age, condition and demand for the piece.
You will receive a RUBY Voucher issued dependent on the agreed resell price:

  • Resell price between $0 - $50 = RUBY Voucher at 20%
  • Resell price between $50 - $100 = RUBY Voucher at 30%
  • Resell price $100+ = RUBY Voucher at 40%

You will receive your RUBY Voucher within 5 working days. You have the right to accept or decline this offer, and have your garment returned to your drop off location, if you wish to wear again or resell yourself.

You can shop RUBY Says Recycle at our RUBY Says Recycle flagship store and at all RUBY stores.

Basically, just go hard! You are our biggest advocates, understand who we are as a company the most, and have pieces that are part of our history. You will notice when it comes to filling out your information when you bring pieces back that we ask for the provenance of the garments. Every piece has a story! We want to tell those stories to the next person who gets to take them into their lives!

  • Must be RUBY or Liam branded
  • Fully functional & in good quality (no holes, broken zippers or seams, or stained)
  • In a clean, freshly washed condition
  • Cannot be current season RUBY or Liam available in store & online or online in any size.
  • RUBY + Liam Favourites can be brought back. See Favourites here.

Our team in store will not be accepting pieces that do not meet this criteria.

RUBY will be in touch with you via email from rubysaysrecycle@rubynz.com within 7 days of being dropped off at your store of choice.