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Ruby room | club rubettes

Em's Letter ~ RSR IS BACK BB 21.01.25

Rubettes! First 2025 letter from Yours Truly and – if I do say so myself – it’s a goodie.

In the true spirit of re-use, our RUBY Says Recycle Pop-Up in the iconic former Smith & Caughey’s Newmarket location is back for another round!

The details:

Open from January 21st until February 2nd

225 Broadway, Newmarket

Store hours:

Mon & Tue: 11:00am-4:00pm

Wed - Sat: 10:00am-5:00pm

Sun: 11:00am - 4:00pm

Not in Auckland? Or not into secondhand shopping? You can still contribute to this movement: bring back the RUBY and Liam pieces you no longer wear to any of our IRL stores and we’ll find it a new home. New year new you and all that jazz. See here for how the process works.

Thank you to all who contributed to making the Pop-Up such a success last year:

  • Rubettes around the country who brought back their RUBY and Liam pieces
  • The media who engaged with us so deeply on why we were doing this
  • Rubettes who popped into the Pop-Up and had a play around with the clothes, patterns and fabric that were in our care
  • Our wonderful team who were, for example, up on ladders creating fabric “walls” amirite 😉
  • The Caughey family for let us be in your space, we have loved it. Honestly when I’m there I feel like I am Kevin from Home Alone

 

Here are some stats:

2,789

NUMBER OF PIECES OF CLOTHING REHOMED

$48,442

VOUCHERS ISSUED FOR THE RUBY AND LIAM PIECES YOU BROUGHT BACK TO US

We were blown away by your support for what was a really big leap for us. It has meant that it is possible for us to reopen for another couple of weeks, sprinkle our spirit along Broadway, and continue to show the world that actually, secondhand and splashes of colour can in fact be the height of luxury. It makes me so excited for what our next steps will be…

X

Em

 

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