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NEW ARRIVALS

New
ICON STUDDED JEAN MIDTOWN BLUE | Barrel-leg jean designed in our signature midtown blue wash denim with studded seams. Sits mid-waisted with classic 5 pocket and waistband detailing. An updated version of our Icon Jean.
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RUBY

Icon studded jean $319

New
EMMA KNIT TOP BUTTER MERLOT STRIPE | Off-shoulder knitted top crafted in a mid-weight butter merlot striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a matching...
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RUBY

Emma knit top $159

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New
RILEY SATIN SASH CAMISOLE WINE | Bias cut camisole designed in a rich wine satin. This top features a built in bust panel that you can wear around the neck as a scarf, tied at the...
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RUBY

Riley satin sash camisole $239

New
RAQUEL TOP BUTTER BLUE STRIPE | Crafted in a butter blue striped cotton fabric with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to...
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RUBY

Raquel top $239

New
RAMONA HALTER TANK AQUA | Halter neck tank top designed in a mid-weight knit. Features a gold hardware clip on one side, to elevate this staple piece.
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RUBY

Ramona halter tank $149

New
PASSIONFRUIT MINI DRESS GARNET POLKA DOT | Mini slip dress with ruffle details, designed in our garnet polka dot print. With a soft vintage look, this is the perfect light-weight summer dress.
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RUBY

Passionfruit mini dress $239

New
BUTTERFLY TANK WHITE | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly tank $99

New
RILEY SASH CAMISOLE FIREWHIRL | Bias cut camisole designed in our firewhirl red colour. This top features a built in bust panel that you can wear around the neck as a scarf, tied at the...
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RUBY

Riley sash camisole $239

New
SOPHIE SHEER PANT BLACK SPARKLE | Palazzo style elastic waist pants, designed in a semi-sheer charcoal chiffon with diamante detailing. The perfect summer pant that will take you from the beach to the event.
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RUBY

Sophie sheer pant $249

New
LEMONADE TIE SKIRT WHITE | Organic cotton maxi skirt with a feature scarf tie at the side. An effortless piece for warm summer days.
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RUBY

Lemonade tie skirt $269

New
MARGIE TIE MINI DRESS PINK BURGUNDY GINGHAM | Organic cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.
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RUBY

Margie tie mini dress $269

New
TRULLI TOP BUTTER BLUE STRIPE | Sleeveless cotton top with a square neckline. This top falls to a full A-line shape and has shirring through the bust and straps for an accommodating fit. Make it a...
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RUBY

Trulli top $199

New
COCO MINI DRESS BLACK | The Coco Blazer now imagined in a mini dress ~ A collarless blazer style mini designed in a mid-weight suiting fabric. Pair with your favourite boots or heels for an...
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RUBY

Coco mini dress $349

New
MARGIE TIE-BACK TOP GARNET POLKA DOT | Margie gets an update in our garnet polka dot viscose, making this top more floaty than our previous versions. Sleeveless top with a square band at the bust. Features a...
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RUBY

Margie tie-back top $239

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ABI BODICE BLACK | Longline bodice with a fold over detail at the bust, that is edged with beaded tassels. This top is fitted throughout to create shape and support at the bust. Pair...
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RUBY

Abi bodice $259

New
ANASTASIA SKIRT RED AQUA TARTAN | Cotton maxi skirt designed in a vibrant red tartan, with shirred waist and hip, that falls to a floaty, full skirt. This skirt can be worn as a pop of...
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RUBY

Anastasia skirt $269

New
RAMONA HALTER TANK BLACK | Halter neck tank top designed in a mid-weight knit. Features a gold hardware clip on one side, to elevate this staple piece.
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RUBY

Ramona halter tank $149

New
GLORIA SLEEVELESS TOP TEQUILA SUNRISE FLORAL | Sleeveless top designed in our bright tequila sunrise floral. This top features a built-in neck scarf that you can wear draped at the front, tied as a neck scarf to...
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RUBY

Gloria sleeveless top $209

New
BUTTERFLY MINI DRESS BLACK | Tank style mini dress designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly mini dress $139

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  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

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New
BUTTERFLY CAP BROWN | The perfect finishing touch to any outfit, introducing our new Butterfly embroidered cap. A brown cotton with contrasting pink RUBY flower logo embroidered on the front.
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RUBY

Butterfly cap $79

New
RUBY SAYS EAT YOUR GREENS TOTE KHAKI | Our RUBY Says Eat Your Greens tote bag, bringing all the summer vibes! Featuring an embroidered graphic and rope handles, this tote is perfect for just about everything.
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RUBY

Ruby says eat your greens tote $69

New
BEACH TOWEL STAR STRIPE | RUBY Says Resort with our new RUBY beach towels! Imagined in our favourite pink and burgundy colour way, in a star stripe design.
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RUBY

Beach towel $109

New
RUBY PLAYING CARDS MULTI | Our very own RUBY playing cards, featuring our resident Rubear design in collaboration with artist Shelley Botticelli. A summer essential for the bach, bar or park.
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RUBY

Ruby playing cards $35

New
LOVE STAR NECKLACE BURGUNDY | Chunky red necklace designed with turquoise star-shaped stones in a red finish, and a feature gold pendant. The perfect statement piece to finish off your look.
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RUBY

Love star necklace $79

New
BOOTH SUNGLASSES PINOT NOIR CHERRY COLA | Minimal rectangle frames designed in a wine colour with cherry cola red lenses. 
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SZADE

Booth sunglasses pinot noir cherry cola $79

New
NAPOLEON MINI CHILLY BIN PINK BURGUNDY POLKA DOT | Introducing your new ultimate summer accessory, our very own RUBY x Napoleon Mini Chilly Bin. Napoleon’s journey began in 2017, as a simple answer to a not-so-simple question: 'Where can...
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RUBY X NAPOLEON

Napoleon mini chilly bin $159

New
FULVIA MULTI | In the dying days of the Roman republic, a remarkable woman steps out of the shadows and beyond the boundaries imposed on her sex, driven by an unstoppable ambition. Kaarina...
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KAARINA PARKER

Fulvia $37

New
HAND TOWEL STAR STRIPE | RUBY Says Resort with our new RUBY hand towels! Imagined in our favourite pink and burgundy colour way, in a star stripe design.
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RUBY

Hand towel $39

New
RUBÉBÉ CAP RED | The perfect finishing touch to any outfit, introducing our new Rubébé embroidered cap. A red cotton with contrasting colour 'RUBÉBÉ' embroidered on the front.
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RUBY

Rubébé cap $79

New
TWIN HEART NECKLACE TURQUOISE | Blue turquoise beaded necklace with two feature gold heart beads. The length sits short, on the collar bones.
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RUBY

Twin heart necklace $79

New
BUTTERFLY CAP YELLOW | The perfect finishing touch to any outfit, introducing our new Butterfly embroidered cap. A butter yellow cotton with contrasting blue RUBY flower logo embroidered on the front.
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RUBY

Butterfly cap $79

New
DOLLIN SUNGLASS CAPE TORTOISE DUNE | Rounded rectangle frames designed in a tortoisehsell colour with brown gradient lenses.
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SZADE

Dollin sunglass $79

New
RUBÉBÉ CAP BLACK | The perfect finishing touch to any outfit, introducing our new Rubébé embroidered cap. A black cotton with contrasting colour 'RUBÉBÉ' embroidered on the front.
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RUBY

Rubébé cap $79

New
RUBY DRINK BOTTLE AMETHYST | Our very own custom Nalgene drink bottle with a resort design to keep you hydrated over summer.
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NALGENE

Ruby drink bottle $49

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dream #RUBETTES

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
The best spots in town to shoot (and sip) at

vibe

The best spots in town to shoot (and sip) at

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Filoa + Esta McCarthy, Launder Founders

tbiytc

Filoa + Esta McCarthy, Launder Founders

Resort Mode: Riley ~ RUBY Resort 2025 Campaign

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Resort Mode: Riley ~ RUBY Resort 2025 Campaign