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HERO MAXI DRESS BURGUNDY | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split in an organic burgundy cotton. The shirring at the waist accentuates the full skirt.

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RUBY

Hero maxi dress $299

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EMMA KNIT TOP BUTTER MERLOT STRIPE | Off-shoulder knitted top crafted in a mid-weight butter merlot striped knit. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma knit top $159

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RUBY

Trulli top $199

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RUBY

Ruby says t-shirt $119

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EMMA KNIT TOP BURGUNDY BUTTER BLUE STRIPE | Off-shoulder knitted top crafted in a mid-weight burgundy butter blue striped knit. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma knit top $159

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ISABELLA MID SUPPORT LACE BRA BLACK | The Isabella wireless lace bra features a double band, cut out detail, and is crafted from soft, breathable lace. Designed to offer a medium level of support, ideal for everyday...

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LIAM

Isabella mid support lace bra $99

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SUNFLOWER T-SHIRT WHITE | A twist on your classic white t-shirt, with an exaggerated off shoulder neckline. Features a drawstring side seam and woven flower patch on the hem.

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RUBY

Sunflower t-shirt $99

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RELAXE HALTER DRESS FROSTED FLORAL | Halter maxi dress designed in our frosted floral print. This dress is fitted through the body, and then falls to a floaty basque-style skirt. Features a bodice-style waistline with a...

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Relaxe halter dress $319

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RUBY

Lydia ruffle top $199

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DOLLY FULL SUPPORT LACE BRA CREAM | Named after the iconic Dolly Parton, this wireless bra is crafted in a soft, breathable lace with mesh lining. Designed to offer full support, this bra is double lined with...

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LIAM

Dolly full support lace bra $109

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COCO SHORT SLEEVE BLAZER BUTTER | The Coco Blazer now in a short sleeve ~ A collarless blazer designed in a mid-weight suiting fabric. Pair with your favourite denim or suit trouser for an effortlessly polished...

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RUBY

Coco short sleeve blazer $329

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MARLA PANT CANDY STRIPE | An update on our Marla Shorts ~ Marla pants, designed in a candy striped viscose knit. Make it a set with our Emma Knit Top.

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RUBY

Marla pant $159

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CARNATION LOW SUPPORT MESH BRA NEVE | The Carnation Mesh Bra is a wireless sheer style with a feature ruffle, designed in a soft, comfortable mesh. Designed to offer low support, this bra has a relaxed silhouette...

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LIAM

Carnation low support mesh bra $89

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MARLA SHORTS BUTTER MERLOT STRIPE | Knitted booty shorts, designed in a butter merlot striped viscose knit. These shorts look great with a big t-shirt and boots.

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RUBY

Marla shorts $139

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COLETTE CAMISOLE WHITE | Embroidered lace trimmed camisole with a sweetheart neckline and a floaty tiered hem. This top turns to reveal a bow tie at the back which compliments the romantic look.

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RUBY

Colette camisole $219

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90210 LOW SUPPORT COTTON BRA WHITE | The 90210 wireless cotton bra is crafted in a buttery soft, comfortable cotton. Designed to offer low support, this bra has a relaxed silhouette for everyday comfort and offers gentle...

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LIAM

90210 low support cotton bra $79

New

RILEY BLOUSE BLUE POLKA DOT | Blue polka dot chiffon top with a shirred bodice and draped batwing sleeves. The perfect top to pair with denim or your favourite skirt.

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RUBY

Riley blouse $229

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EMMA KNIT TOP PINK FINE LINE MULTI STRIPE | Off-shoulder knitted top crafted in a mid-weight pink fine line striped knit. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma knit top $159

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RILEY MINI DRESS BLUE POLKA DOT | Sleeveless mini dress with a double ruffle feature, designed in a light weight blue polka dot chiffon. A modern take on vintage styles, this dress embodies the romantic look.

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RUBY

Riley mini dress $269

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BRIT TANK CHERRY | Cowl neck knitted tank top, crafted in a mid-weight cherry knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be...

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RUBY

Brit tank $149

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EMMA KNIT TOP RIVIERA | Off-shoulder knitted top crafted in a mid-weight riviera striped knit. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma knit top $159

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Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

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ELLE DENIM SHORT MIDTOWN BLUE | Our RUBY favourite Elle Jeans, now available in shorts. Designed in our classic midtown blue, these mid-rise shorts have a longer length fit and a wide leg, making them perfect...

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RUBY

Elle denim short $209

CLOVER DENIM SHORT INDIGO | Classic high waisted denim short with retro four pocket detailing and contrast top stitching. Made in a soft washed indigo denim, these are an essential summer companion for all Rubettes.

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RUBY

Clover denim short $199

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BLINK MICRO SHORT UNWASHED | Micro shorts designed in our unwashed denim. Features a low-rise, with a 5-pocket design and a zip fly. An easy summer throw-on short.

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RUBY

Blink micro short $169

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CLOVER DENIM SHORT BLUE | Our classic high waisted denim short in blue, made in a soft washed denim, ready for easy strides and warm weather. It isn't Rubette summer without the Clover Short.

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RUBY

Clover denim short $199

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ELLE DENIM SHORT UNWASHED | Our RUBY favourite Elle Jeans, now available in shorts. Designed in our classic unwashed denim, these mid-rise shorts have a longer length fit and a wide leg, making them perfect...

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RUBY

Elle denim short $209

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CLOVER DENIM SHORT UNWASHED | Our classic high waisted denim short in a soft raw denim, ready for easy strides and warm weather. It isn't Rubette summer without the Clover Short.

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RUBY

Clover denim short $199

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SALE ~ NEW ADDITIONS

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NEW ARRIVALS

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SALE ~ NEW ADDITIONS

dream #RUBETTES

ANASTASIA SKIRT GREEN TARTAN

ANASTASIA SKIRT POOLSIDE TARTAN

EMMA KNIT TOP RED BLUE STRIPE

GLORIA SCARF DRESS POLKA DOT

ANASTASIA TANK POOLSIDE TARTAN

COCO BLAZER NAVY PINSTRIPE

ANASTASIA SKIRT POOLSIDE TARTAN

ANASTASIA SKIRT GREEN TARTAN

COCO BLAZER BLACK

EMMA KNIT TOP BUTTER MERLOT STRIPE

EMMA KNIT LONG SLEEVE CANDY STRIPE

RILEY BLOUSE BLUE POLKA DOT

RILEY MINI DRESS BLUE POLKA DOT

COLETTE CAMISOLE WHITE

ANASTASIA SKIRT GREEN TARTAN

ANASTASIA SKIRT POOLSIDE TARTAN

EMMA KNIT TOP RED BLUE STRIPE

GLORIA SCARF DRESS POLKA DOT

ANASTASIA TANK POOLSIDE TARTAN

COCO BLAZER NAVY PINSTRIPE

ANASTASIA SKIRT POOLSIDE TARTAN

ANASTASIA SKIRT GREEN TARTAN

Em's Letter ~ Em's Lingerie Story

club rubettes

Em's Letter ~ Em's Lingerie Story

Resort Mode: Riley ~ RUBY Resort 2025 Campaign

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Resort Mode: Riley ~ RUBY Resort 2025 Campaign

RUBY Says Let's Partay!

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RUBY Says Let's Partay!

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