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CBD, WE'RE BACK ~ Em's Letter 16.10.26

YOOOOOOOOOOOOOOHOOOOOOO

OOOOOOOOOOOOO!!!

Remember in January, when I announced we were closing our High Street store, I said this?

“This is not goodbye to the city centre, it’s just ta ta for now (TTFN). We will be back once we have found the right space for our new central home.”

WELL, I’m here to say: We’ve found a spot! She’s just temporary, but Auckland CBD, we’re coming back baybee! Opening on Wednesday 21st October at 125 Queen Street. I tell you what, it feels good to say you are going to do something, and then DO IT!

“Spring has well and truly sprung” in the CBD – both literally and metaphorically. THE CRL! MY GOODNESS HOW AMAZING IT IS! What an incredible addition to our city.

I want to acknowledge the huge energy contributed, and sacrifices made, by all who have been part of the development of the CRL. From those in central and local government for providing the conditions, to those who literally worked on the build, to those who had many years of difficulty as their homes and businesses were deeply affected.

But now! Like a well-fertilised vege patch, life is springing up everywhere in the city! And my god don’t we all need a win? A feeling that something new, and positive, is happening?

For us, the year has been hard bloody yakka. America’s war in Iran, and the resulting mondo increase in fuel prices (and therefore the price of literally everything), has been another weight on our shoulders as we try to navigate, well, just literally, HOW TO BE.

And how should we be, living in New Zealand in October of 2026? Here are a couple of ideas…maybe this should be a series? Let me know if you’re keen for it?

TURN UP

Enrol to vote, and then VOTE

Reminder that this is the first year that you cannot enrol on election day. You must enrol by end of day Sunday 25th October for your vote to be counted in this year’s election. You can enrol online! Link here!!

Your presence is support too!

I agree with the essence of the message to “support local businesses”. And also, we are years deep in a cost-of-living crisis. All of our disposable incomes have been reduced. For some, there is literally no cash for a $6 coffee.

But here’s the thing: your energy has value. You can support your community by just being present in it. Your local library? The park up the road? You being present, patting someone’s dog, sharing an eyeroll with someone because some guy brought his Bluetooth speaker and is playing Shapeshifter at the beach. That creates energy!

Obviously, local businesses can’t pay rent with your eyerolls or dog pats. But the more of us that are out in the world, the more alive the world becomes, and the more people want to join it. The creation of energy and interaction I truly think creates more energy and interactions. And while trickle-down economics clearly doesn’t work at an income + equity level, I reckon the trickle out effect of our shared energy will work to generate more revenue for local businesses.

Can’t wait for you all to see how totally sick our Queen Street pop-up looks. Emma Harkness, you’ve done it again, girl

x

Em

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