Have you noticed you haven’t really heard from us in a while?
This is why:
We have realised that we made a mistake. One of our Liam Patterns customers let us know that the dimensions of some of our patterns were wrong, and we have spent the past month deep diving into every single pattern batch we have printed, and every single style to work out what was wrong, and why this happened.
Some of our patterns have been formatted so that when they are printed, they are printed at the wrong scale. This is obviously an issue because it means that, for example, a size 16 might actually be fitting more like a size 17.5.
The full list of affected patterns, size and date range purchased is on our story
Patterns purchased between October 2021 and April 2022:
ANNE PRINTED/PDF ONE SIZE / 4-28
BENTEN HALTER DRESS PRINTED/PDF ONE SIZE / 4-28
BENTEN HALTER TOP PRINTED/PDF ONE SIZE / 4-28
BENTEN PANT PRINTED/PDF ONE SIZE / 4-28
CHLOE PRINTED/PDF ONE SIZE / 4-28
CURTIS PANT PRINTED/PDF ONE SIZE / 4-28
ELAINE PRINTED/PDF ONE SIZE / 4-28
ELINOR PRINTED/PDF ONE SIZE / 4-28
EROS MAXIDRESS PRINTED/PDF ONE SIZE / 4-28
EROS MINIDRESS PRINTED/PDF ONE SIZE / 4-28
JOHARI SHIRT PRINTED/PDF ONE SIZE / 4-28
JOHARI SKIRT PRINTED/PDF ONE SIZE / 4-28
LAFAYETTE BLOUSE PRINTED/PDF ONE SIZE / 4-28
LAFAYETTE PANT PRINTED/PDF ONE SIZE / 4-28
LIZ PRINTED/PDF ONE SIZE / 4-28
MALIKA PRINTED/PDF ONE SIZE / 4-28
MARSHA PRINTED/PDF ONE SIZE / 4-28
MONTY JACKET PRINTED/PDF ONE SIZE / 4-28
OMNIA LONGSLEEVE DRESS PRINTED/PDF ONE SIZE / 4-28
OMNIA PANT PRINTED/PDF ONE SIZE / 4-28
OMNIA SLEEVELESS DRESS PRINTED/PDF ONE SIZE / 4-28
PACK O SLEEVES PRINTED/PDF ONE SIZE / 4-28
ROBIN PRINTED/PDF ONE SIZE / 4-28
We are truly sorry!
TBH, I am still feeling raw about this. Similar feeling to when I crashed my car during my university holidays. Part of me still wants to hide under my duvet. But the thing is, I’m an adult and it is my responsibility to face up to these things. The lucky thing for me (and all of you with a landline) is this time I don’t need to urgently get a full time job as a telemarketer to pay for the repairs.
We will be contacting everyone who has purchased one of these patterns during the time they were the incorrect scale, and offering them either a refund (including freight if they purchased online) or a replacement.
This will happen over the next week. If you haven’t heard from us by Wednesday 22nd June, it will be because we do not have your correct contact details. If this is the case, please email email@example.com.
The only patterns affected are the ones purchased either through rubynz.com OR in RUBY IRL stores. Patterns purchased through our wholesale stockists are not affected.
For those of you who are mid-way through a project and felt that something was wrong. Or have spent precious time and used precious fabric, please let us know and we will work with you to compensate your loss x
So, how and why tf did this happen?
We had the same team of people working on it as the first collection, and while we had tested the actual patterns, we didn’t think we needed to test the bulk printing lot to check the scale. This was obviously a very incorrect decision.
As I said, we found out because a complete LEGEND of a customer emailed us. They will be the lucky recipient of a year’s supply of Liam Patterns and fabric.
As well as the shame of producing incorrect work, we had used the last of our New Zealand-made paper. The mill in Kawerau that we sourced from has now closed down. (My extreme distress at the continued wind down of the manufacturing industry in New Zealand is a conversation for another time. But please know that we are actively working for reinvestment in New Zealand manufacturing).
SO, what now?
I now have a dedicated person, the wonderful Briar, working alongside me on Liam Patterns. Turns out, this girl can’t do it all, and I need support. We are checking the bulk printing of our Liam Patterns against the original master pattern on card.
Briar has launched Operation Haute Off The Press, and has managed to source a new paper option for our printed patterns. This is genuine waste from the printing industry, and we will give more information on that over the coming weeks. Needless to say I am bloody excited about this development.
We will be releasing our corrected patterns from mid-late July.
We will sell our incorrect pattern stock through RUBY Upside Down. It will be clear what the fault is with the pattern. They are still good patterns, it just takes some work to figure out so not a good place for beginners to start. The cruel irony of having a set of printed patterns that could effectively be “waste” as part of our brand that is dedicated to circularity and waste reduction is not lost on me. (Alanis, is THAT the correct use of Ironic?)
Thank you all for your understanding, and once again we are really sorry. I am so excited for the re-release of our patterns, I can’t wait to see what pieces you all create with them.