Get To Know ~ Cupro 27.09.23

Have you noticed Magnolias are in bloom? And have you noticed that their velvety, cold texture of their petals feel just like our signature Magnolia Bemberg fabric, giving it its name…

Besides the dreamy feel, Bemberg™ Cupro has become a key fabric within the Liam collections for a variety of reasons. Being made from a regenerated fibre, to being biodegradable at the end of life, learn more on why Bemberg is so special…

So why do we use Bemberg™ Cupro?

Cupro is a regenerated cellulose fibre that is typically a by-product of cotton production. Like acetate and viscose, these natural materials are combined with chemicals that, if not controlled properly, can be harmful to people and the environment.

There are alternatives to conventional cupro, for example the cupro that we use is Bemberg™. The raw material of Bemberg™ is cotton lint which is a by-product obtained from the manufacturing process of cotton and cottonseed oil.

Thelma Vest & Beignet Short

Curtis Sleeveless Blouse, Beignet Skirt & Omnia Wrap Dress

Benten Halter Dress

Bemberg™ strictly controls the chemical substances used in the manufacturing process and has introduced a closed-loop production system that recovers and reuses major chemicals, helping to reduce the reliance raw on resources, and keeping chemicals out of local ecosystems. We consider Bemberg™ to be a Better Practice material, and we currently use it in at least 95% of our cupro pieces. The fabric dyeing mill also holds a certification to show no harmful chemicals are used in their facility, see our restricted substance list for chemicals that we see as the most hazardous here.

At the end of life, cupro can be biodegraded in the right conditions! Cupro and cupro blended with other fibres can also be recycled into new products through our partnership with Upparel.

Here are the current supply chain locations of our Bemberg™ cupro pieces:

1. Cotton linter: India, Brazil, USA and Japan

2. Yarn production and spinning: Miyazaki Prefecture, Japan

3. Fabric weaving and dyeing: Fukui-shi, Fukui Prefecture, Japan

4. Fabric supplier: Osaka, Japan

You can see why we love our Magnolia Bemberg so much…

View the full Liam: It is it isn’t collection here.