RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

dream #RUBETTES

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gemmaamary
Summer frolicking in rubytakessnaps 🌻🍃🍦🌞
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cassandrayuan
italy pov
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rubytakessnaps
HOLIDAY LINEN 🐚 The finishing touch of our RUBY Holiday collection, introducing the Margie Tie-Back Top + Andie Linen Pant in white embroidery. Whether you're travelling near or far, leave room for this set in your suitcase... Shop in store + online now via the link in our bio #rubynz x
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rubytakessnaps
POST HOLIDAY BLUES 💙 Sharing a few of our favourite moments at the launch of RUBY Holiday 2024! Thank you to all the Rubettes that joined us in Auckland & London to celebrate the capsule & collaboration with @emmajing_. INTL Rubettes, let us know what you’d like to see from us next…⁠ ⁠ Photography by @phoebeplimmer #rubynz x⁠
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jasmindevereux
🍂🤍🍸
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rubytakessnaps
SUMMER FLING WITH EMMA JING 🍓 In the true spirit of community & connection, RUBY Holiday 2024 launches Summer Fling with Emma Jing, a collaboration with local Aotearoa designer @emmajing_ who is now based in London.⁠ ⁠ Featuring an edit of Emma Jing’s iconic accessories imagined in the capsule’s key prints and fabrics, you can take a piece of Holiday with you no matter the baggage allowance. Read the full interview now via the link in our bio #rubynz x
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rubytakessnaps
RUBY HOLIDAY IS HERE! 💙 A love letter to the Rubettes that are skipping town or sticking around… Shop our Holiday 2024 capsule & Summer Fling with @emmajing_ collaboration in store + online now via the link in our bio #rubynz x
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rubytakessnaps
RUBY HOLIDAY IS HERE! 💙 A love letter to the Rubettes that are skipping town or sticking around… Shop our Holiday 2024 capsule & Summer Fling with @emmajing_ collaboration in store + online now via the link in our bio #rubynz x
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rubytakessnaps
RUBY HOLIDAY IS HERE! 💙 A love letter to the Rubettes that are skipping town or sticking around… Shop our Holiday 2024 capsule & Summer Fling with @emmajing_ collaboration in store + online now via the link in our bio #rubynz x
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rubytakessnaps
HOLIDAY COUNTDOWN 🐚🌺 Dream Rubette @brooklynopetaia spotted in RUBY Holiday… Available in store & online from this Friday #rubynz x
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rubytakessnaps
HOLIDAY COUNTDOWN 🐚🌺 Dream Rubette @brooklynopetaia spotted in RUBY Holiday… Available in store & online from this Friday #rubynz x
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rubytakessnaps
HOLIDAY COUNTDOWN 🐚🌺 Dream Rubette @brooklynopetaia spotted in RUBY Holiday… Available in store & online from this Friday #rubynz x
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rubytakessnaps
PREPARE FOR LANDING 🛬 RUBY Holiday is arriving this Friday… #rubynz x
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rubytakessnaps
PREPARE FOR LANDING 🛬 RUBY Holiday is arriving this Friday… #rubynz x
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rubytakessnaps
DID YOU SAY HOLIDAY? 🌟🩵🛬 We’ve got something coming your way Rubettes… stay tuned for tomorrow #rubynz x

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Em's Letter ~ Em's Lingerie Story

club rubettes

Em's Letter ~ Em's Lingerie Story

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Resort Mode: Riley ~ RUBY Resort 2025 Campaign

features

Resort Mode: Riley ~ RUBY Resort 2025 Campaign

RUBY Says Let's Partay!

vibe

RUBY Says Let's Partay!