-
Designed with love in New Zealand
RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.
Explore the Rubyverse
Play
TAKE THE SHORT ROUTE
SHOP DENIM SHORTS
1
of 6
dream #RUBETTES
Other tagged products
![Product image of BEAU TANK WHITE]()
![Product image of ELLE JEAN MIDTOWN BLUE]()
![Product image of EMMA KNIT LONG SLEEVE WHITE LACE]()
- SHOW MORESHOW LESS
rubytakessnaps
DENIM FITTINGS 👖 Back in our denim era with RUBY classics Elle + Buzz, freshly restocked in all our favourite shades ~ unwashed, white, ranger + midtown blue… Elle now comes in a petite length too, so the fit really is just right. Shop denim arrivals in store + online now via the link in our bio #rubynz x
Other tagged products
![Product image of ELLE JEAN MIDTOWN BLUE]()
![Product image of RAQUEL TOP JAVA BUTTER GINGHAM]()
- SHOW MORESHOW LESS
rubytakessnaps
WHAT GOES AROUND 🚲️ Raquel is here ~ this time in java butter gingham... Shop in store + online now via the link in our bio #rubynz x
Other tagged products
![Product image of BEAU TANK WHITE]()
![Product image of EMMA KNIT TOP WHITE LACE]()
![Product image of ELLE JEAN MIDTOWN BLUE]()
- SHOW MORESHOW LESS
rubytakessnaps
BELLE OF THE ELLE ☕️ Dream Rubette @miabisley styles our new season Elle Jeans... A new staple in our denim lineup, shop in store + online now via the link in our bio #rubynz x
Other tagged products
![Product image of CLOVER DENIM SHORT WHITE]()
![Product image of CLOVER DENIM SHORT INDIGO]()
![Product image of CLOVER DENIM SHORT UNWASHED]()
- SHOW MORESHOW LESS
rubytakessnaps
HANGING ON ☀️ Our Clover Denim Shorts are back on the line, just in time to bring into the new year with you... Now restocked in blue, unwashed + white shop our Clover Denim Shorts in store + online now via the link in our bio #rubynz x
rubytakessnaps
AS SEEN ON YOU 🍒 The looks you're loving, straight from the source... Sharing a few of our favourite Resort Rubettes this season. Shop all looks in store + online now via the link in our bio #rubynz x
rubytakessnaps
SHORT N’ SWEET 🩵 We’re keeping it Short n’ Sweet this summer with our new season shorts... As seen on Dream Rubette @pipartus, shop our new denim range in store + online now via the link in our bio #rubynz x
Other tagged products
![Product image of ANASTASIA TANK POOLSIDE TARTAN]()
![Product image of ELLE DENIM SHORT MIDTOWN BLUE]()
- SHOW MORESHOW LESS
rubytakessnaps
TAKE THE SHORT ROUTE 🌺 Did someone say denim shorts? I think Dream Rubette @oliviabennison might have... Shop our Clover + Elle + Blink micro denim shorts in store + online now via the link in our bio #rubynz x
Other tagged products
![Product image of CLOVER DENIM SHORT UNWASHED]()
![Product image of RILEY BLOUSE BLUE POLKA DOT]()
- SHOW MORESHOW LESS
rubytakessnaps
TAKE THE SHORT ROUTE 🌺 Did someone say denim shorts? I think Dream Rubette @oliviabennison might have... Shop our Clover + Elle + Blink micro denim shorts in store + online now via the link in our bio #rubynz x
rubytakessnaps
TAKE THE SHORT ROUTE 🌺 Did someone say denim shorts? I think Dream Rubette @oliviabennison might have... Shop our Clover + Elle + Blink micro denim shorts in store + online now via the link in our bio #rubynz x
Other tagged products
![Product image of ANASTASIA TANK GREEN TARTAN]()
![Product image of ELLE DENIM SHORT UNWASHED]()
- SHOW MORESHOW LESS
rubytakessnaps
TAKE THE SHORT ROUTE 🌺 Did someone say denim shorts? I think Dream Rubette @oliviabennison might have... Shop our Clover + Elle + Blink micro denim shorts in store + online now via the link in our bio #rubynz x
Other tagged products
![Product image of BUTTERFLY SHIRT PINK STRIPE]()
![Product image of ELLE DENIM SHORT MIDTOWN BLUE]()
- SHOW MORESHOW LESS
rubytakessnaps
SUGAR TALKING 💌 What better way to kick Resort off with the pink stripe everyone's talking about... Imagined in our Trulli + Butterfly styles, shop in store + online now via the link in our bio #rubynz x
Other tagged products
![Product image of GEORGIA JEAN UNWASHED]()
![Product image of ICON JACKET UNWASHED]()
- SHOW MORESHOW LESS
rubytakessnaps
FROM ONE ICON 🫐 To another... Denim shop new arrivals doubling down on the finer details. Shop our Georgia Jean + Icon Jackets in unwashed + midtown blue in store + online now via the link in our bio #rubynz x
Other tagged products
![Product image of BUZZ JEAN UNWASHED]()
![Product image of ICON JEAN INDIGO]()
- SHOW MORESHOW LESS
rubytakessnaps
DIAL FOR DENIM 🧿 Wide leg, barrel, unwashed, midtown blue ~ our 0800-DENIM-SHOP hotline's open for every kind of fit. Give us a call and hear for yourself. Shop denim in store + online now via the link in our bio #rubynz x
rubytakessnaps
JUDE’S JAZZ 🎤 Live from 0800-DENIM-SHOP ~ local artist @_____judekelly_____ set the scene with a performance from her debut EP The Seven Spirits of Her.
Spotted in our Apple Jean + Icon Denim Jacket from Drop 2 of RUBY Locket 2025 ~ it was the perfect prelude to our new denim era #rubynz x
Other tagged products
![Product image of ICON JACKET MIDTOWN BLUE]()
![Product image of APPLE JEAN MIDTOWN BLUE]()
- SHOW MORESHOW LESS
_____judekelly_____
turned into a kardashian for rubytakessnaps
Swipe for before.
love you RUBY
Other tagged products
![Product image of GEORGIA JACKET CAMEL]()
![Product image of APPLE JEAN MIDTOWN BLUE]()
- SHOW MORESHOW LESS
jessiekirk_
She's absolutely a rubytakessnaps girl 🤍
*ad|gifted
Other tagged products
![Product image of ICON JEAN INDIGO]()
![Product image of ICON JEAN UNWASHED]()
- SHOW MORESHOW LESS
rubytakessnaps
2 ICONS 🩰 It may be in the name of our new Icon Jeans, but our barrel leg strengths are truly iconic. Similar to our Buzz Jeans, just without the stitching ~ meet our Icon Jeans. Shop Icon + Buzz Jeans in store + online now via the link in our bio #rubynz x
rubytakessnaps
WARMING THINGS UP 💐 Our mid-year mood board this June... #rubynz x
Slideshow
Slide controls
$100 away from FREE shipping
