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  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

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SALE ~ NEW ADDITIONS

dream #RUBETTES

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GEORGIA JACKET CAMEL

R
rileyj
here and there
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SASHA WRAP PANT CHARCOAL

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GEORGIA JACKET CAMEL

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K
kathasorousrex
Just a few snaps 📸
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GEORGIA JACKET CAMEL

D
danyamalate
straight jacket but make it cute x
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GEORGIA JACKET CAMEL

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APPLE JEAN MIDTOWN BLUE

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R
rubytakessnaps
MATCHING MY LATTE ☕️ The best kind of coffee date with Dream Rubette @connielangbrown in our new season Georgia Jacket + Apple Jeans. Shop in store + online now via the link in our bio #rubynz x
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ICON JEAN UNWASHED

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GEORGIA JACKET CAMEL

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Z
zeenatwilkinson
stay hydrated 💦
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MONTY JACKET BERRY VANILLA CHECK

R
rubytakessnaps
MORE MONTY 🍓 As seen on Dream Rubette @mayasilwood, shop our restocked berry vanilla check Monty Jacket in store + online now via the link in our bio #rubynz x
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GEORGIA JACKET CAMEL

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APPLE JEAN MIDTOWN BLUE

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J
jessiekirk_
She's absolutely a rubytakessnaps girl 🤍 *ad|gifted
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DOMINO QUILT JACKET BLACK

R
rubytakessnaps
A DOMINO EFFECT 🍨 Outerwear upgraded with the arrival of our Domino Quilt Jacket ~ finished with gold heart buttons for a sweet touch… Styled by Dream Rubette @miabisley, shop in store + online now via the link in our bio #rubynz x
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MONTY JACKET BERRY VANILLA CHECK

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ELLE JEAN RANGER

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rubytakessnaps
DINING IN DENIM 🪭 Team RUBY showing us how it's done in new season denim arrivals. Buzz, Elle + Harlow ~ all your denim needs, sorted... Shop new denim in store + online now via the link in our bio #rubynz x
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EMMA KNIT TOP PINK BURGUNDY STRIPE

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ANNIE TRENCH COAT DEEP PLUM

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RUE TROUSER DEEP PLUM

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rubytakessnaps
YOU HAD ME AT 🍇 Deep plum, burgundy, pink ~ our colour palette of the season... As seen on Dream Rubette @nicorosepenny, shop the featured look in store + online now via the link in our bio #rubynz x
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MONTY JACKET BERRY VANILLA CHECK

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rubytakessnaps
CHERRY PICKED 🍓 Dream Rubette @sophienegus_ styles our new season Monty Jacket in berry vanilla check... Shop in store + online now via the link in our bio #rubynz x
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MONTY JACKET BERRY VANILLA CHECK

R
rubytakessnaps
CHERRY PICKED 🍓 Dream Rubette @sophienegus_ styles our new season Monty Jacket in berry vanilla check... Shop in store + online now via the link in our bio #rubynz x
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ANNIE TRENCH COAT DONKEY

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rubytakessnaps
BUTTONED TO THE TOP ☕️ Our trench of the season, we welcome back Annie with open arms and buttons done up... Styled by Dream Rubette @emmy_ngaruhe, shop in store + online now via the link in our bio #rubynz x
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Slideshow
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Gallery Title
MONTY JACKET BERRY VANILLA CHECK
EMMA KNIT TOP PINK BURGUNDY STRIPE
MONTY JACKET BERRY VANILLA CHECK
MONTY JACKET BERRY VANILLA CHECK
ANNIE TRENCH COAT DONKEY
GEORGIA JACKET CAMEL
SASHA WRAP PANT CHARCOAL
GEORGIA JACKET CAMEL
GEORGIA JACKET CAMEL
ICON JEAN UNWASHED
MONTY JACKET BERRY VANILLA CHECK
GEORGIA JACKET CAMEL
DOMINO QUILT JACKET BLACK
MONTY JACKET BERRY VANILLA CHECK
EMMA KNIT TOP PINK BURGUNDY STRIPE
MONTY JACKET BERRY VANILLA CHECK
MONTY JACKET BERRY VANILLA CHECK
ANNIE TRENCH COAT DONKEY
GEORGIA JACKET CAMEL
SASHA WRAP PANT CHARCOAL
GEORGIA JACKET CAMEL

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Em's Letter ~ Em's Lingerie Story

club rubettes

Em's Letter ~ Em's Lingerie Story

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Resort Mode: Riley ~ RUBY Resort 2025 Campaign

features

Resort Mode: Riley ~ RUBY Resort 2025 Campaign

RUBY Says Let's Partay!

vibe

RUBY Says Let's Partay!