RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

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dream #RUBETTES

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asianbellahadid
will happily spend hours in a rubytakessnaps changing room 🤭
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LOLLO YOUR WAY 🤍 Dream Rubette @yung_parched wears our Lollo Longsleeve three ways! Shop in store & online now via the link in our bio #rubynz x
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LOLLO YOUR WAY 🤍 Dream Rubette @yung_parched wears our Lollo Longsleeve three ways! Shop in store & online now via the link in our bio #rubynz x
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RUBY KNIT SHOP IS OPEN! GIVEAWAY 🚨 Approaching autumn with excitement, Sequence was dreamt up with playful layering and colour combinations at the forefront. Launching the collection’s one-stop Knit Shop, there is no one way of styling Sequence’s assortment of knitwear.   To celebrate the launch of RUBY Knit Shop, we will be gifting one lucky Rubette their dream Knit Shop wishlist!  Valued at $1000, add your Knit Shop favourites to your wishlist within your RUBY account, share a screenshot of your wishlist to your IG story & tag @rubytakessnaps to enter! The winner will be randomly selected and drawn at 12.00pm Tuesday 12th March 2024, T&Cs apply available on rubynz.com. P.S. don’t forget to hit send on your wishlist to whoever needs a little hint too… #rubynz x
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COMING UP SHORT ❤️ The pieces that will truly complete your Rubette summer... As styled by Kai, shop our new season denim edit via the link in our bio! #rubynz x
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A ROUND OF RUBETTES 🍯💛 showing us how it’s done 🫶🏽 Don’t forget to tag us, we love to see you all & how you wear your favourite RUBY pieces! #rubynz x
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SPORT MODE ACTIVATED 🩰🧡The Corvette Trouser collection needs no introduction. Styled by Art Director Kai on Dream Rubette @estelle.co.nz, proving that the Corvette can do it all… #rubynz x
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SPORT MODE ACTIVATED 🩰🧡The Corvette Trouser collection needs no introduction. Styled by Art Director Kai on Dream Rubette @estelle.co.nz, proving that the Corvette can do it all… #rubynz x
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BACK IN BLACK 🖤 The perfect pair has now arrived in black… Shop the Lollo tank & longsleeve in store & online #rubynz x
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IN SEASON 🍒🫶🏽… & never out. Featuring its dreamy lettuce edge detail, our Lollo Tank & Longsleeve are back by popular demand. Available in white & black in store & online now! #rubynz x
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SWEET LIFE 🤍 Dream Rubette @viarnibright looking sweet in our Lollo Longsleeve top. Shop Lollo in store & online #rubynz x

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Em's Letter ~ Em's Lingerie Story

club rubettes

Em's Letter ~ Em's Lingerie Story

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Resort Mode: Riley ~ RUBY Resort 2025 Campaign

features

Resort Mode: Riley ~ RUBY Resort 2025 Campaign

RUBY Says Let's Partay!

vibe

RUBY Says Let's Partay!